Summary
Overview
Work History
Education
Skills
Websites
Software
Languages
Timeline
Emmanuel Rodríguez

Emmanuel Rodríguez

Summary

Experienced Market and Consumer Insights Analyst with 9 years of expertise in market analysis, consumer behavior, and strategic insights. Proven track record of working with consulting firms, retailers, and manufacturers. Proficient in collaborating with cross-functional areas including sales, marketing, supply chain, finance, capabilities, and insights. Currently serving as the Market Insights Lead for PMF, delivering actionable insights to drive category growth. Skilled in using advanced tools such as Nielsen, Kantar Panel, and IRI. Regularly partnering with senior leadership to develop and implement growth strategies

Overview

9
9
years of professional experience

Work History

SR. Insights Manager

Pepsico
01.2024 - Current


  • Monthly Reporting: Deliver comprehensive monthly market performance reports to the Senior Leadership Team of PMF, offering detailed insights and actionable recommendations.
  • Consumer Insights: Conduct in-depth analyses to understand the behavior, preferences, and trends of Mexican consumers across diverse categories, ensuring alignment with strategic business objectives.
  • Market Contextualization: Provide thorough market context to support the development of annual planning strategies, aiding in the formulation of data-driven decisions and long-term growth plans.
  • Strategic Support: Collaborate closely with cross-functional teams to integrate market insights into broader business strategies, enhancing overall market competitiveness and performance.

Analytics & Inisghts Manager

Pepsico
LATAM Foods
06.2021 - 12.2022


  • Developed New Processes and Capabilities: Created and implemented new processes and capabilities to support business units in their annual planning.
  • Standardized Regional Information: Harmonized and standardized information across Latam, ensuring all stakeholders had access to consistent data and reports.
  • Managed Regional Team: Led a team of 12 professionals, providing services to 8 countries in Latam.

Assoc. Bussiness Intelligence Manager

Pepsico
México Savory Foods
06.2021 - 12.2022
  • Advised stakeholders on market growth strategies, develop newcapabilities, and activities in order to deliver faster analysis.
  • Delivered high-impact analysis to senior leadership, ensuring informed decisions.
  • Leveraged cutting-edge analytic tools and methodologies to improve overall assessment capabilities.
  • Trained new team members on best practices for intelligence analysis, improving overall team performance.

Marketing Manager

Walmart
Gustavo A. Madero
12.2019 - 03.2021
  • Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.

Research Manager

Kantar Worldpanel
04.2019 - 12.2019

Category Management Coordinator

San Pablo Pharmacies
10.2017 - 03.2019

Pathfinder Analyst

Nielsen
09.2015 - 09.2017

Education

Trade Realtionships -

Instituto Politécnico Nacional
2015

Skills

Consumer Insights

Software

Powe BI

Excel

Power Point

Nielsen RMS, ST, NIV, SCAN TT, SABINE, SPECTRA

Kantar Panel

Languages

English
Advanced (C1)

Timeline

SR. Insights Manager - Pepsico
01.2024 - Current
Analytics & Inisghts Manager - Pepsico
06.2021 - 12.2022
Assoc. Bussiness Intelligence Manager - Pepsico
06.2021 - 12.2022
Marketing Manager - Walmart
12.2019 - 03.2021
Research Manager - Kantar Worldpanel
04.2019 - 12.2019
Category Management Coordinator - San Pablo Pharmacies
10.2017 - 03.2019
Pathfinder Analyst - Nielsen
09.2015 - 09.2017
Instituto Politécnico Nacional - Trade Realtionships,

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