Developed and executed three targeted digital marketing campaigns (email, social media, paid ads) to drive lead generation using Adobe Marketo and Salesforce.
Conducted market and customer research to identify key trends and customer needs, helping to refine customer personas and optimize messaging for higher conversion rates.
Collaborated on A/B testing and optimization of digital ads, emails, and landing pages, improving campaign performance and ROI.
Crafted targeted marketing copy with AI-powered tools such as Claude, JasperAI, and OpenAI, enhancing engagement across digital campaigns.
AI Content Evaluator
Handshake AI
02.2025 - Current
Identifies patterns in model errors, including factual inaccuracies, bias, and formatting issues, to support continuous improvement.
Evaluates AI-generated text, speech, and visual outputs for quality, accuracy, relevance, and adherence to project guidelines.
Assistant Manager - Bartender - Barista
Stefari Cafe
01.2025 - 03.2026
Alumni Engagement Assistant
Olivet Nazarene University
Bourbonnais
08.2022 - 05.2025
Coordinated communication and engagement efforts through event planning, outreach, and database management, strengthening alumni relationships and supporting community-building initiatives.
Managed on-site event logistics, including registration, guest check-in, and troubleshooting attendee needs, ensuring seamless event operations.
Strategist Intern
Prolific
Indianapolis
05.2022 - 08.2022
Collaborated with 3 interns to develop market entry strategies for California Closets, enabling expansion into a new market and establishing a second brand division.
Conducted market research, including competitive analysis, customer segmentation, and qualitative insights to support strategic decision-making.
Interviewed industry professionals, potential clients, and key partners to collect feedback and uncover growth opportunities.
Education
BACHELOR OF SCIENCE - Business Administration, Marketing Management
Olivet Nazarene University
Bourbonnais, IL
05-2026
Skills
AI Prompt Engineering
Market Research & Analysis
Email Campaign Development
AI Content Strategy
CRM Tools
Digital marketing
Social media strategy
Customer Service Excellence
References
Chance Benbow, chancebenbow@gmail.com, CEO
Alyssa Phelps, ajphelps@olivet.edu, Associate Director of University Relations
Developed and pitched a full-service engraving startup at entrepreneurship conference, collaborating with university faculty, engineering students, and business professionals, resulting in winning the 'Tiger Award'
Two years as a volunteer soccer coach at local high school & grade-school
President of 'Entrepreneurs of Olivet' club
Zenith Marketing Agency Sr. Account Executive
Timeline
AI Content Evaluator
Handshake AI
02.2025 - Current
Assistant Manager - Bartender - Barista
Stefari Cafe
01.2025 - 03.2026
Revenue Marketing Intern
Ontic
05.2024 - 08.2024
Alumni Engagement Assistant
Olivet Nazarene University
08.2022 - 05.2025
Strategist Intern
Prolific
05.2022 - 08.2022
BACHELOR OF SCIENCE - Business Administration, Marketing Management