Enrique García Rodríguez
Social Media Manager/Community Manager
Benito Juárez, CDMX
Summary
Proven Social Media Manager with a track record of elevating brand presence for ESPN and other high-profile clients through strategic thinking and content creation. I specialize in original content, analytics and reporting, i am a big teamwork player, and love driving engagement. I am an expert in the sports social media strategy, demonstrated by significant audience growth and enhanced community interaction through original thinking.
Overview
9
9
years of professional experience
Work History
Social Media Manager
Nobox-Samy Alliance
04.2024 - Current
- Strategy Development for clients (Gatorade/KingsLeague, CONCACAF, Lays-Papartido)
- Posting, Constant Monitoring and reporting.
- Creativity
- Analysis and opportunity detection for different brands
- Client Fronting.
- Community Build-Up, and audience analysis.
- Increased brand awareness by developing and implementing effective social media strategies.
- Collaborated with team members to develop creative campaigns for social media platforms.
Community Manager
ESPN
11.2016 - 04.2024
- Original Content creator for Tik Tok, Instagram, Facebook and Twitter (Futbol Picante, Sportscenter, Fuera De Juego, ESPN MX, Ahora o Nunca)
- Management of platforms over 100,000 followers
- Social media management of commercial campaigns (Caliente, Gillette, Apple,etc..)
- Written Works for internet platform espn.com.mx
- Sports Live Tweeting (Champions League, NFL, Liga MX, Tenis, Copa Oro, Copa América).
- Live Coverage (Liga MX, Press conferences, Etc...)
- Social Media Monitoring
Radio Producer
Televisa Radio
07.2015 - 10.2016
- Coordinated live broadcasts, ensuring seamless transitions between program segments and commercials.
- Collaborated with on-air talent to develop compelling content, boosting listener retention.
- Managed production schedules for efficient workflow and timely delivery of content.
- Oversaw audio editing process to maintain high-quality sound for all broadcasts.
- Producer of special sports content (Redacción 730, Juego Limpio, El Juego Perfecto, Estadio Total, Por Las Canchas del Mundo, Carrusel Deportivo, Auto y Pista)
- Lead Producer of tournaments Apertura 2015 and Clausura 2016 for Univisión Radio and Grupo Latino de Radio in the United States.
- Content and lead producer of special shows (Barcelona Campeón, Leicester city Campeón, Tigres Campeón Apertura 2015)
Education
Bachelor's Degree in Communication - Communication
UNAM
Mexico 05.2001 -
Skills
Social Media Management
Content Creation
Sports Passionate
Strategic Thinking
Photo and Video Editing
Social Media Copywriting
Content scheduling
Analytics and Reporting
Teamwork and Collaboration
Problem-Solving
Effective Organization
Social Media Strategy
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Portuguese
Elementary (A2)
Timeline
Social Media Manager
Nobox-Samy Alliance
04.2024 - Current
Community Manager
ESPN
11.2016 - 04.2024
Radio Producer
Televisa Radio
07.2015 - 10.2016
Bachelor's Degree in Communication - Communication
UNAM
05.2001 -
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