Enrique Garcia
Client Success Manager
México
Summary
Client Success Manager with a strong Business Intelligence background, driving growth across retail media and omnichannel B2B/B2C environments.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Client Success Manager
Walmart Connect
01.2026 - Current
- Leading strategic analysis and client success initiatives for a top CPG advertiser (Unilever), evaluating consumer behavior, sales trends, and campaign performance across Walmart’s multiformat retail ecosystem (Walmart, Bodega Aurrera, Supercenter, and Sam’s Club), including in-store and e-commerce channels
- Identifying growth opportunities by analyzing promotional effectiveness, purchase patterns, and advertiser response to media and commercial initiatives, partnering with clients to optimize omnichannel strategy and media investment
Business Intelligence Manager
Newell
08.2024 - 06.2025
- Drove omnichannel and e-commerce growth across LATAM through advanced commercial and performance analytics
- Developed pricing strategies and evaluated ROI of promotions, assortment, and A&P investments to support strategic decision-making
- Led A/B and multivariate testing initiatives to optimize conversion funnels and promotional effectiveness
- Built executive dashboards to track KPIs by channel, region, and customer, enabling data-driven alignment across cross-functional teams
- Strengthened trade marketing and retail execution by translating insights into actionable growth initiatives
Sales And Marketing Specialist
Sterlitech
04.2021 - 01.2024
- Built dashboards and reports in Salesforce, NetSuite, Power BI, and Data Studio
- Managed and optimized CRM and marketing automation tools (Pardot, Mailchimp, Klaviyo)
- Designed sales processes and led data-driven B2B digital campaigns
- Created email marketing content and automated communications
- Collaborated on lead generation strategies and performance analysis
- Improved lead qualification and supported decision-making with actionable insights
Marketing & Business Intelligence Analyst, VRE
VRE
07.2018 - 02.2021
- Supported omnichannel growth initiatives through commercial, pricing, and performance analytics
- Built dashboards and reports to track marketing, sales, and digital performance across channels
- Managed CRM and marketing automation tools (HubSpot) and executed data-driven email campaigns
- Planned, executed, and analyzed paid media across Meta, Google, YouTube, LinkedIn, and other digital platforms
- Conducted market and consumer research to inform digital strategy and investment decisions
Education
BBA - International Business
Universidad Iberoamericana
Mexico City 05.2001 -
BBA - International Business (Exchange Program)
Amsterdam University of Applied Sciences
Amsterdam 05.2001 -
Skills
Data Analysis & BI (SQL, Excel, Power BI, Tableau)
CRM & Customer Data (Salesforce, HubSpot, NetSuite, Scintilla)
Retail Media & Campaign Analytics (Datorama)
Email & Marketing Automation (HubSpot, Pardot, Klaviyo, Mailchimp)
Omnichannel & E-commerce Analytics (B2B / B2C)
Client Success & Stakeholder Management
Interests
Gym, Travel, Read, Music, Eat, Cinema, Hiking
Timeline
Client Success Manager
Walmart Connect
01.2026 - Current
Business Intelligence Manager
Newell
08.2024 - 06.2025
Sales And Marketing Specialist
Sterlitech
04.2021 - 01.2024
Marketing & Business Intelligence Analyst, VRE
VRE
07.2018 - 02.2021
BBA - International Business
Universidad Iberoamericana
05.2001 -
BBA - International Business (Exchange Program)
Amsterdam University of Applied Sciences
05.2001 -