ENRIQUE GAVICA

Analyze current Companies capabilities with focus in Brand and portfolios global expansion to ensure consistent value growth taking advantage of detailed specialized AI programs & tools.

• Spearheaded the global business strategy, focusing on expanding brand portfolio and market presence.
• Developed and executed launch plans to enhance brand equity and drive international growth.

• Restructured the brand's global strategy, preparing it for international expansion and significant growth.
• Developed a robust innovation pipeline, driving 35% volume growth and 57% value growth worldwide.

• Rebuilt brand strategy for top brands including Herradura and Jack Daniel’s, leading to an 8% increase in gross profit and 26% growth in operating income.
• Led the launch of Herradura Ultra, surpassing sales expectations by 30% and contributing to a 42% profit increase in the Tequila portfolio.

• Led the regional marketing strategy, delivering double-digit growth with a focus on key markets such as China, Japan, and Brazil.
• Increased category market share from 7.4% to 12.5%, exceeding targets in critical regions including China and Australia.