Enrique Leon Villalobos
Business & Administration
Mexico City
Summary
Experienced Sales/Country manager with over 18 years of experience in Hardware Industry. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Consistently saved costs while increasing profits.
Overview
28
28
years of professional experience
1998
1998
years of post-secondary education
Work History
CEO Aipower Mexico
Aipower
04.2021 - 07.2025
- Create AIPOWER Mexico legal entity in just nine months.
- Developed specific categories and products for the Mexican market (gasoline, diesel, and natural gas gensets).
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
Industrial Dealers and Resicom Sales Director
Generac
05.2014 - Current
- Launched Resicom Business in Mexico resulted in sales increased from $2M up to $12M in 6 years
- Led Import process project, resulted in cost savings and improved margins @National Accounts
- Increased customer satisfaction by developing an entire Market/Pricing strategy.
- Saved $200k by implementing cost-saving initiatives that addressed long-standing problems.
- Built my own customer first / goal oriented team.
- Create great relationships with dealers through win-win situations.
Divisional Outdoor and Floorcare Director
Techtronic Industries
08.2009 - 04.2014
- Launched Hoover and Dirt Devil products at Sams, Costco, THD, Liverpool and Marke.
- Developed an entire Lawn & Garden product lines for three different national accounts.
- Responsible for growing floorcare business more than 80% in 2 years.
- Developed an entire generators program for 3 main National Accounts.
- Achieved inventory goals in a yearly basis.
- Kept aging below 30 days past due.
Divisional Outdoor Director
Techtronic Industries
07.2008 - 07.2009
- Responsible for growing business from $4M to $11.1M in one year
- Locked business with Sams for $13M
Country Mexico and Latin America Manager
Powermate
01.2005 - 07.2008
- 272% Sales increased ($11M to $30M)
- Responsible for P&L
- Increased gross margins by decreasing from 8.5% to 4% our import duties and freight costs.
- Maintained annual SG&A budget.
- Responsible for D&W expenses and inventory control.
Regional Sales Manager
Powermate
05.2003 - 12.2004
- 307% sales increased ($2.9M to $11M)
- Kept Accounts receivables 98% current.
- Reinforced long term customer relationships through regular weekly meetings
Key Account Manager
Powermate
04.2002 - 05.2003
- Doubled sales from $900k in H1 to $2.9M at the end of 2002.
- Developed relations with customers when they were trying to end business with Powermate due to lack of customer service.
Key Account Manager
Black & Decker
07.2000 - 03.2002
- 60% sales increased (National accounts) and 300% (Dealers).
- Restarted Black & Decker´s business reltaion with Gigante.
Salesman
American Standard
07.1997 - 07.2000
- Won first place in sales in 1998 & 1999 - Faucet division.
- Managed AAA accounts that required to work under pressure and very high quality standards.
Education
BBA - Business Administration
ITESM CEM
Skills
5
Excellent customer service
Effective conflict resolution skills
Decision-making
Professional ethics
Teamwork
Sports (Football & Tennis)
Played football since I was 10, so I learned the meaning of teamwork, second effort, discipline, never quit attitude, friendship and 100% goal oriented. Tennis is the opposite, you need to win, think, relax, etc... all by yourself...
Timeline
CEO Aipower Mexico
Aipower
04.2021 - 07.2025
Industrial Dealers and Resicom Sales Director
Generac
05.2014 - Current
Divisional Outdoor and Floorcare Director
Techtronic Industries
08.2009 - 04.2014
Divisional Outdoor Director
Techtronic Industries
07.2008 - 07.2009
Country Mexico and Latin America Manager
Powermate
01.2005 - 07.2008
Regional Sales Manager
Powermate
05.2003 - 12.2004
Key Account Manager
Powermate
04.2002 - 05.2003
Key Account Manager
Black & Decker
07.2000 - 03.2002
Salesman
American Standard
07.1997 - 07.2000
BBA - Business Administration
ITESM CEM
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