Years of professional experience
Enrique Negroe
Marketing Director
Mexico City,MEX
Summary
Dynamic Marketing professional with 15 years of experience in Digital Marketing and creating and executing effective strategies. Specialized in user growth, retention and digital monetization, achieving +330% growth in the entertainment section of Baz Súperapp. Solid experience managing partnerships with leading brands such as PepsiCo and Bimbo, with measurable achievements of over 5 million MXN in sponsorships. Proven ability to lead teams and generate significant results, adding strategic value to the organization.
Overview
15
15
7
7
Certification
3
3
Years of post-secondary education
2
2
Languages
Work History
Entertainment Director
Baz Súperapp/TV Azteca
08.2022 - 12.2024
- Head of the Entertainment section.
- Developed content strategies for the entertainment modules (Live TV, VOD, Games, News, Music, Podcast, and Storyly).
- Achieved a 330% increase in traffic to the Entertainment section between 2022 and 2023.
- Implemented monetization of the Entertainment section through Google Ads.
- Provided content and talent from TV Azteca for strategy development.
- Identified content providers to expand the entertainment offering, including Spotify, Amazon Music, Pluto TV, SoundCloud, Gameloft and Acast.
- Planning of the onsite and offsite communication strategy for the Entertainment section.
- Designed tactics to increase e-commerce sales and loan placement through entertainment content.
- Facilitated collaboration between the IT teams at Baz and TV Azteca for the launch of new developments.
- Execution of performance reports for the VP of TV Azteca Digital.
- Project leader for the implementation and launch of Retail Media for Shopinbaz.
- Project leader for the development and launch of AI for social media and the TV Azteca virtual host.
- Responsible for the commercial relationships and monetization for TV Azteca's Business Partners in Mexico and the US (Terra, El Universal, El Heraldo, TV Notas).
Marketing & Social Media Manager
emoji® - The Iconic Brand
09.2021 - 07.2022
- Responsible for the global social media (FB, IG, LN, YT, TT) and content strategy.
- Responsible of the creative agency and video content strategy for IG and TT.
- Project leader for the creation of the new website and manager of the SEO agency.
- Project leader for the launch of NFTs.
- Coordinator of content strategies for emojitown® the YT animated series.
- Prospection of new alliances for the sale of brand licenses.
Marketing Director
UnDosTres
12.2019 - 04.2021
- Head of the Marketing department.
- Responsible for marketing partnerships with brands and banks such as PepsiCo, Bimbo, Coca-Cola, Movistar, VISA, MasterCard, Citibanamex, Banco Azteca, PayPal, Payback and Huawei.
- Secured sponsorships worth over $5M MXN.
- Responsible for the 2020 Sabrilana (Sabritas), Dinero es Dinero, and 2021 Mamá de 100 (Gamesa) co-branded campaigns, with over 600M products and media plans.
- Acquired over 300k users through marketing partnerships, Google Ads, Facebook Ads, affiliates, programmatic ads, and social media.
- Successfully negotiated with Huawei to list UnDosTres on the AppGallery, reaching over 250k installs in 2020.
- Planned and launched marketing campaigns for new products and verticals.
- Responsible for all communication across CRM channels, blogs and social media.
- Execution of performance reports for the co-founders.
- My marketing team broke the record for monthly transactions throughout 2020.
Business Development & Marketing Manager
UnDosTres
12.2018 - 11.2019
- Prospection of brands, banks, and financial institutions for marketing alliances.
- Responsible for the 2019 campaigns Embólsate una lana (Sabritas), Con Tang Quiero más (Mondelez), and Con Nito Todos Ganan (Bimbo) co-branded campaigns, with over 600M products and media plans.
- Responsible of affiliate and programmatic campaigns.
- Acquired over 250k users through marketing alliances and affiliate campaigns.
- Responsible of the PR agency.
- Responsible of media agency.
- Acted as a spokesperson for UnDosTres on TV, conducting media interviews, and participating in international summits.
Ad Sales & Business Development Manager
Naranya
07.2018 - 11.2018
- Prospection of clients and media agencies to offer our solutions as a strategy for their Digital Marketing plans.
- Planning and development of advertising campaigns for clients, as well as follow-up for their approval and/or adjustments.
- Follow-up with clients to determine the success of the campaigns.
- Execution of performance reports for clients.
Media Buying & Country Operations Manager
Naranya
09.2015 - 06.2018
- Acquired over 6M users for LATAM mobile applications and services.
- Commercial contact with LATAM mobile operators.
- Increased revenue by 60% to 300% in all managed countries (AR, BR, CO, DO, EC, MX, PA, PE, PR, PY and UY).
- Prospection of new AdNetworks and Publishers.
- Planned, launched, and monitored web, wap and SMS campaigns using CPA, CPI, CPC, CPM, and CPL models.
- Project leader for the implementation and launch of programmatic campaigns.
- Daily control and analysis of budgets and KPIs.
Content Director
One México
05.2013 - 12.2014
- Head of the Commercial and Operations departments.
- Managed Televisa's Esmas Móvil account, which represented 70% of the company's annual revenue.
- Achieved annual revenue of $24 million MXN with 45% growth in 2013.
- Designed and oversaw the creation of new services and products.
Content Manager
One México
07.2010 - 04.2013
- Selection and purchase of new content for Esmas Móvil's website and mobile services.
- Created over 120,000 keywords across 10 different shortcodes.
- Directly contributed to achieving the commercial objectives set by senior management, meeting the 2011 target within 8 months.
- Development, launching and supervision of web, mobile, and SMS campaigns.
- Managed web and mobile content sites and platforms.
Administrative Assistant
Interlomas Dental
05.2008 - 06.2010
- Managed the collection and payment of invoices from suppliers.
- Managed petty cash.
- Provided customer service.
- Collected payments from patients.
Education
International Business
Tecnológico De Monterrey
Skills
- Leadership
- Negotiation and persuasion
- Relationship building and management
- Verbal and written communication
- Online marketing
- Analysis and problem solving
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Certification
Intro to Digital Marketing
Programmatic 101
Inbound Marketing
The Complete Digital Marketing Course
Community Manager basics
The Complete Programmatic Advertising Course - 2023
Step by Step DV360 Tutorial - 2023 (Programmatic Ads)
Timeline
Entertainment Director
Baz Súperapp/TV Azteca
08.2022 - 12.2024
Marketing & Social Media Manager
emoji® - The Iconic Brand
09.2021 - 07.2022
Marketing Director
UnDosTres
12.2019 - 04.2021
Business Development & Marketing Manager
UnDosTres
12.2018 - 11.2019
Ad Sales & Business Development Manager
Naranya
07.2018 - 11.2018
Media Buying & Country Operations Manager
Naranya
09.2015 - 06.2018
Content Director
One México
05.2013 - 12.2014
Content Manager
One México
07.2010 - 04.2013
Administrative Assistant
Interlomas Dental
05.2008 - 06.2010
International Business
Tecnológico De Monterrey
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