ENRIQUE OCTAVIO JIMENEZ ROSAS
Mexico City
Summary
Results-driven Business Development Executive and Country Manager with 29 years in the IT market. Led sales initiatives, P&L management, and operational scaling across NOLA (Mexico, Colombia, and Ecuador). Launched four business start-ups, facilitated major mergers, and guided management teams to exceed revenue targets.
Overview
29
29
years of professional experience
Work History
Country Manager - Mexico
SOAINT
04.2024 - Current
- P&L & Strategy: Led comprehensive restructuring and corporate turnaround initiatives, ensuring full accountability for Mexico’s operations.
- Sales Growth: Increased annual revenue from $5.0M USD to $7.2M USD through targeted sales strategies.
- Talent Leadership: Realigned corporate management team, fostering high performance and driving cultural change.
- Financial Turnaround: Successfully reduced company debt by 50% and achieved a 6% EBITDA.
- Talent Leadership: Overhauled and aligned the corporate management team to drive high performance and cultural change.
- H1 2026 Performance: Currently pacing at 110% achievement against the First Half target of the year, tracking toward a $10.5M USD annual quota.
Sales Director NOLA (Mexico, Colombia & Ecuador)
SOAINT
05.2023 - 04.2024
- Commercial Team Building: Built and deployed high-performing commercial teams in Mexico and Colombia, aligning talent with regional growth objectives to enhance market presence.
- Multi-Country Deals: Formulated and negotiated a complex, 8-country cross-border deal with Telefónica valued at $700,000 USD.
- Market Growth: Drove a 15% year-over-year revenue increase across the Mexican market through aggressive pipeline development.
- Market Growth: Achieved 15% year-over-year revenue increase in Mexican market through aggressive pipeline development and strategic customer engagement.
- Commercial Team Building: Structured and deployed high-performing commercial teams from the ground up in Mexico and Colombia, aligning talent with regional growth objectives.
Commercial & Marketing Director
HUMANSITE - IQNITIA
05.2022 - 05.2023
- Designed and executed transformation plan for team restructuring, compensation, partners program, forecasting, and marketing strategy, enhancing overall operational effectiveness.
- Drove revenue growth from $57M MXN (2022) to $70M MXN (2023), demonstrating successful implementation of strategic initiatives.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market share.
- Led cross-functional teams to align product launches with market demands and consumer insights.
- Analyzed market trends and customer feedback to refine marketing approaches for targeted campaigns.
Mexico Country Manager
RAKEN DATA GROUP
08.2021 - 04.2022
- Sales Performance: Achieved 250% performance in Q4 2021 (Target/Delivered: $2.5M USD / $1M USD).
- Implemented corporate CRM, sales controls, reporting systems, compensation plans, and 2022 budget & forecast to streamline operations.
- Improved corporate cash flow and optimized accounts payable (AP) and accounts receivable (AR) processes to enhance financial performance.
Commercial Director
TIBA IT SERVICES
11.2020 - 07.2021
- Established and structured commercial area from ground up, creating a foundation for future growth.
- Margin Expansion: Achieved a 30% growth in profit margins.
- Developed relationships with major clients to enhance business opportunities.: Secured major new customers including Aramark, Claro, Comex, and GH.
Partner / Commercial Director
OUTLIERS CONSULTING
09.2019 - 10.2020
- Established corporate commercial framework, recruited 5 sales representatives, and defined global compensation plan to enhance sales effectiveness.
- Implemented Salesforce.com as core CRM and organized marketing department to streamline operations.
- Developed strategic initiatives to enhance client engagement and satisfaction.
- Led cross-functional teams to streamline project delivery and improve operational efficiency.
- Mentored junior consultants, fostering professional growth and enhancing team capabilities.
Industry and Commercial Director
AXITY
01.2018 - 08.2019
- P&L Management: Oversaw P&L for Media and Commercial sectors, driving lead-to-won operations.
- Team Leadership: Led multidisciplinary team of 4 sales managers, 15 sales reps, and 10 delivery operation managers to achieve sales goals.
- Team Leadership: Managed a multidisciplinary team of 4 sales managers, 15 sales reps, and 10 delivery operation managers.
- 2018 Performance: Achieved 95% of YTD sales target, contributing to overall revenue growth.
Mexico and Central America Sales Director
AXITY
01.2012 - 12.2017
- Scaled regional organization from 1 to 120 employees, redesigning Mexican sales structure to enhance operational effectiveness.
- Secured backlog representing 60% of budgeted revenue, ensuring resource allocation for future growth.
- Historical Performance Records:
- 2014: 194% target achievement (Delivered $18.8M USD / Target $9.7M USD).
- 2012: 130% target achievement (Delivered $22.1M USD / Target $17M USD).
- 2015: 114% target achievement (Delivered $13.6M USD / Target $12M USD).
- 2013: 109% target achievement (Delivered $9.2M USD / Target $8.4M USD).
Business Development Director / Partner
CIS CORPORATE
01.2005 - 12.2011
- International Operations: Led sales initiatives across Brazil, Mexico, and Spain; directed business development efforts for USA and Spain operations.
- Team & Growth: Supervised 15 sales representatives, achieving 400% sales growth and expanding Services Headcount by 90%.
- Business Unit Launch: Established “Onesteam” Business Unit, formulating Go-to-Market strategy and defining consulting area for Brazil Office.
Sales Rep / Sales Manager
CIS CORPORATE
04.1997 - 12.2004
- Led team of 4 sales representatives to achieve targets and drive revenue.
- Developed sales pipelines, provided accurate forecasts, secured new logos, and closed major global accounts, enhancing overall sales strategy.
- 2003 Performance: Achieved 126% quota ($3.8M USD delivered vs $3M USD target).
Education
Master’s Degree - International Management
Universidad Anáhuac
Mexico CityBachelor’s Degree - Business Administration
UNAM
Mexico CityAcademic Exchange Program - Victoria Canada
University of Victoria (UVIC)
CanadaSkills
- Market Strategy Development
- Operational Efficiency
- Sales Operations Management
- Business Development
- Customer Relationship Management
- Team Leadership
- Business Development
Languages
Native Spanish
Fluent English
Fluent Portuguese
Timeline
Country Manager - Mexico
SOAINT
04.2024 - Current
Sales Director NOLA (Mexico, Colombia & Ecuador)
SOAINT
05.2023 - 04.2024
Commercial & Marketing Director
HUMANSITE - IQNITIA
05.2022 - 05.2023
Mexico Country Manager
RAKEN DATA GROUP
08.2021 - 04.2022
Commercial Director
TIBA IT SERVICES
11.2020 - 07.2021
Partner / Commercial Director
OUTLIERS CONSULTING
09.2019 - 10.2020
Industry and Commercial Director
AXITY
01.2018 - 08.2019
Mexico and Central America Sales Director
AXITY
01.2012 - 12.2017
Business Development Director / Partner
CIS CORPORATE
01.2005 - 12.2011
Sales Rep / Sales Manager
CIS CORPORATE
04.1997 - 12.2004
Academic Exchange Program - Victoria Canada
University of Victoria (UVIC)
Bachelor’s Degree - Business Administration
UNAM
Master’s Degree - International Management
Universidad Anáhuac
AWARDS & RECOGNITIONS
SAP: Best CA Partner Award (2014, 2015), Oracle: Latam Partner of the Year (2011) | Best Mexico Partner (2010), Hyperion: LatAm Best Partner (2004) | Best Sales Rep (2001), CIS Corporate: Best Sales Manager (2004) | Best Sales Rep (2001, 2002), FCA UNAM: Entrepreneur Award (1994)