Summary
Overview
Work History
Education
Skills
Product Interests
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Websites
Skills And Tools
Key Design Achievements
Timeline
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Erick Giovanny Estrada García

Cancún

Summary

Product Designer with over 5 years of experience creating intuitive and engaging user experiences for complex digital products. I specialize in translating user research and business objectives into elegant, functional design solutions. An expert in the entire design lifecycle—from conceptualization and wireframing to interactive prototypes and visual design systems. My background as a Product Manager provides a unique strategic vision to build products that are not only loved by users but also drive business growth.

Overview

8
8
years of professional experience

Work History

Product Manager (with a focus on Design & UX)

PULLER
Puebla
11.2021 - Current
  • Define and lead the design and user experience vision for multiple digital products, ensuring the user's voice is present in every strategic decision.
  • Design and validate new features through interactive prototypes (Figma), usability testing, and analysis of user behavior data.
  • Translate stakeholder and user needs into clear user stories, acceptance criteria, and design specifications for the development team.
  • Manage and prioritize the design backlog, ensuring interface consistency and quality throughout the product's evolution.
  • Promoted from the following roles, where I established the design foundations:
  • User Experience Lead (May 2022 – Oct 2022)
  • Product Designer (Nov 2021 – Oct 2022)

UX/UI Designer

Corporativo CLN
Cancún
08.2018 - 05.2020
  • Designed and improved interfaces for internal administrative systems, focusing on optimizing workflows and reducing cognitive load for users.
  • Applied usability, accessibility, and user-centered design principles to create intuitive web tools.
  • Developed wireframes, mockups, and prototypes to effectively communicate design solutions to technical and business teams.

Instructor & Instructional Designer

SlothTech
Cancún
07.2017 - 01.2020
  • Designed learning experiences and training materials on technical topics for developers.
  • Structured user-centered (student-centered) learning paths to facilitate the adoption of new technologies for teams undergoing digital transformation.

Education

Bachelor's Degree - Graphic Design

UNID Campus Cancún
Cancún
01.2016

Skills

  • User experience design
  • Prototyping tools
  • Usability testing
  • Design specifications
  • Stakeholder engagement
  • Agile methodologies

Product Interests

  • Marketplaces
  • ECommerce
  • Tourism & Travel Tech
  • Complex Systems Design & SaaS Tools
  • Startups & Products in the zero-to-one phase
  • Gamification & Disruptive Technologies (Crypto, Web3)

<Enter your own>

Title: Product Designer | UX Strategist

Skills And Tools

User Research, Information Architecture, Wireframing & Prototyping (Lo-Fi & Hi-Fi), UI & Visual Design, Design Systems, Usability Testing, Figma, Adobe XD, Miro, FigJam, Design Thinking, Lean UX, Scrum, Product Management, Roadmapping, Prioritization (RICE, MoSCoW), Slack, Notion, Trello, ClickUp, BigQuery, Looker Studio (for user insight analysis)

Key Design Achievements

  • NFT Marketplace & Crypto Wallet, Designed the end-to-end user experience for an NFT marketplace and its integrated wallet. I led the design process from initial research to high-fidelity prototypes that were key in securing private investment and validating the product vision.
  • Integral Payroll System Redesign, Led the complete redesign of a payroll platform, transforming complex processes into simple, intuitive user flows. The new design increased operational efficiency by +70% and reduced HR costs by -30% by minimizing errors and training time.
  • From Research to Interface, Successfully translated business requirements and user research insights into functional prototypes and development-ready designs. Utilized agile methodologies to ensure continuous value delivery and close collaboration with engineering.

Timeline

Product Manager (with a focus on Design & UX)

PULLER
11.2021 - Current

UX/UI Designer

Corporativo CLN
08.2018 - 05.2020

Instructor & Instructional Designer

SlothTech
07.2017 - 01.2020

Bachelor's Degree - Graphic Design

UNID Campus Cancún

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Erick Giovanny Estrada García