Summary
Overview
Work History
Education
Skills
Software
Really active person, I play tennis and soccer.
Timeline
Generic
Erik Linderman

Erik Linderman

Senior Business Manager
CDMX

Summary

Dynamic Senior Business Manager with a proven track record at Bacardi & Company, excelling in operations management and distribution strategy. Achieved significant cost savings and enhanced customer satisfaction through innovative problem-solving and effective team leadership. Skilled in pricing strategy, driving revenue growth while fostering high-performing teams.

Overview

19
19
years of professional experience
2
2
Languages

Work History

Senior Business Manager

Bacardi & Company
10.2019 - Current
  • Managing the wholesalers and distributors partners (off trade channel), and the also the on-trade channel.
  • Achieved significant cost savings through effective negotiation of vendor contracts and optimizing resource allocation.
  • Increased overall business efficiency by streamlining processes and implementing innovative management strategies.
  • Improved customer satisfaction ratings with proactive problem resolution and enhanced communication strategies.
  • Consistently exceeded revenue targets by driving sales initiatives, optimizing pricing strategies, and expanding product offerings.
  • Developed high-performing teams by providing clear direction, fostering collaboration, and encouraging professional development.

Wholesalers National Manager

Carlsberg Group
10.2017 - 09.2019
  • Create the wholesalers channel in the country.
  • Provided analytical rationale to identify, develop and implement activities within allocated account base.
  • Identified staff requirements and worked with human resource department to initiate recruitment and training processes.
  • Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.

Wholesalers Manager

Grupo Joseph Roberts Mexico (Fourloko)
06.2016 - 08.2017
  • Managed the distributors nationwide for the off trade channel.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Regional Sales Manager

Red Bull
01.2007 - 04.2016
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • I went from four different roles in Red Bull, always in the sales department, from On Trade to Off Trade.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Managed a team of regional sales representatives and consistently achieved high sales targets. (+15 people from central Mexico to southern Mexico)
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.

Education

Bachelor in Marketing - Marketing Management

Anahuac Mexico
Merida Mexico
05.2001 -

Skills

Distribution strategy

Software

Excel

Power Pont

Tableu

Really active person, I play tennis and soccer.

I consider myself a really committed and loyal person, always looking new opportunities to grow personal and professional.

Timeline

Senior Business Manager

Bacardi & Company
10.2019 - Current

Wholesalers National Manager

Carlsberg Group
10.2017 - 09.2019

Wholesalers Manager

Grupo Joseph Roberts Mexico (Fourloko)
06.2016 - 08.2017

Regional Sales Manager

Red Bull
01.2007 - 04.2016

Bachelor in Marketing - Marketing Management

Anahuac Mexico
05.2001 -

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Erik LindermanSenior Business Manager