ERIKA B. GONZÁLEZ MUÑOZ
MBA In Marketing | Public Relations PR | Communication & Media | CRM | Sustainability | Non-Profit Maketing | Data Analysis | Positive Change Ambassador
Mexico City
Summary
Digital Marketing Specialist with over 4 years of experience seeking to leverage expertise in creating engaging social media campaigns and optimising online presence. Skilled in planning and executing successful advertising displays and conducting market research to drive business growth. Committed to delivering exceptional results and enhancing brand exposure for diverse clients. Looking to create creative campaigns and growth in the company.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Digital Marketing Specialist
Freelance
03.2022 - Current
- - Developed campaigns on social media such as Instagram, TikTok, Youtube, and Web Page for different clients like psychologists, sports schools, and dog trainers, among others.
- - Achieved in the first week of launch more than 200 visits on the profile TikTok and got 3 new clients per week through a campaign of dog trainers.
- - Organised a tournament in the sports school of tennis, where I achieved 6 leads through organic marketing.
- - Edited videos for YouTube and social media like Instagram on iMovie software.
Administration Assistant
Global Green Growth Institute (GGGI)
10.2023 - 02.2024
- - Administrative support with travel arrangements
- - Organise and schedule meetings
- - Organise, plan and gather events such as Mexico Team Retirement 2024
- - Procurement
Digital Marketing and PR Assistant
Naked Media Group
05.2021 - 08.2021
- - Planned and organised the Outdoor advertising display for The Cannabis Expo 2021 in Mexico City to promote the event, attracting an average of 6,000 in-person attendees and 8,000 online participants over three days.
- - Contacted magazines and advertising spaces, as well as established advertising partnerships with ONGs in Europe, the UK, and Dublin for other clients to following-up on "The Cannabis Expo 2021"
- - Pitched and crafted compelling Press resales for Arlo & Sophia, driving brand exposure and media coverage.
- - Conducted extensive market research to identify potential new clients, analysing databases and cultural, demographic, and consumption habits. Made use of the insights to develop strategic plans for different events, tailoring strategies to meet the unique needs of diverse clients.
- - Optimised SEO and applied copywriting expertise to enhance the online presence and visibility of various businesses.
- - Coordinated the successful execution of the Berlin VIP Party 2021 for CBC, ensuring a seamless and memorable event experience.
- - Created media content for diverse industries, including Jewellery, Vitamins, and Maternity, applying a creative approach to engage and resonate with target audiences.
Digital Marketing Adviser
Kung-fu Life School
04.2020 - 08.2021
- - Managed SEO on the website, effectively enhancing online visibility and driving targeted traffic to the platform.
- - Managed mailing, crafting engaging emails, newsletters, and managing campaigns on Active Campaign.
- - Assisted in marketing and advertising promotional activities, creating captivating content for Instagram and scheduling organic content on Facebook Marketing.
- - Collected and analysed quantitative and qualitative data from marketing campaigns, drawing actionable insights for continuous improvement.
- - Managed and updated company databases and CRM systems, ensuring accurate and up-to-date customer information.
- - Regularly updated marketing content on the website board, keeping the audience informed about company news and creating engaging materials to drive audience engagement.
- - Developed comprehensive service plans through data analysis and database records of potential leads, resulting in the successful enrolment of 12 individuals through long-term lead nurturing strategies.
Customer Service supervisor
Starbucks
10.2017 - 06.2021
- - Implemented effective marketing strategies to promote special sales and merchandise, leading to becoming the second most significant retail destination in the area.
- - Demonstrated an exceptional understanding of industry and company HACCP standards in Ireland, maintaining a compliance rate of 98-99%.
- - Conducted engaging and successful staff training initiatives, earning recognition as one of the best staff members for mentoring and training junior employees.
- - Supervised and managed a team of 6 individuals, ensuring seamless operations and fostering a productive work environment.
Logistic Manager
Stanley Automatic Doors
09.2013 - 03.2017
- Managed logistics budgets and forecasting to achieve cost-effective operations.
- Developed strong relationships with vendors, leading to improved pricing and service levels.
- Improved on-time delivery rates by optimizing transportation routes and scheduling.
- Negotiated transportation and logistics contracts to reduce shipping costs.
Education
MBA - Marketing
Dublin Business School (DBS)
Dublin, Ireland10.2019
Bachelors Degree - Commercial Relations
National Polytechnic Institute (IPN)
01.2008
Skills
- Adobe Suite
- Microsoft Office 365
- CRM and automation
- SEO
- Communication and Writing
- Creativity
- Data Analysis
- Data collection and visualization
Digital marketing
Social media marketing
Keyword research
Email marketing campaigns
Technical SEO
Google adwords
CRM management
Creative problem solving
Brand strategy
Team leadership
Landing page design
MailChimp
Data analysis
Customer service
Data analytics
WordPress management
Effective communication
- Research
- Google Analytics
- Social Media Platforms
Websites
Courses
- Principles of Sustainable Finance - Erasmus University Rotterdam
- Driving business towards the Sustainable Development Goals - Erasmus University Rotterdam
Timeline
Administration Assistant
Global Green Growth Institute (GGGI)
10.2023 - 02.2024
Digital Marketing Specialist
Freelance
03.2022 - Current
Digital Marketing and PR Assistant
Naked Media Group
05.2021 - 08.2021
Digital Marketing Adviser
Kung-fu Life School
04.2020 - 08.2021
Customer Service supervisor
Starbucks
10.2017 - 06.2021
Logistic Manager
Stanley Automatic Doors
09.2013 - 03.2017
Bachelors Degree - Commercial Relations
National Polytechnic Institute (IPN)
MBA - Marketing
Dublin Business School (DBS)
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