Erik Peñuelas

• Business development for projects in Mexico, focusing on corporate accounts and high-value opportunities.

• Coordination of multidisciplinary teams (PM, Design, CS, and Manufacturing) to projects goals.

• Increased customer conversion rate by 20% through commercial strategies.

•Managed key accounts in Bajío and Central Mexico, optimizing profit margins and market share.

• Implemented strategies to win market share through competitor conversion.

• Business development in Puebla, researching new car platforms and projecting opportunities within OEM, stamping and assembly manufacturers.

• Created pricing and volume standard agreements to streamline sales processes.

•Managed branch operations, overseeing sales, accounts receivable, HR, and assets.

• Designed and implemented sales plans and commercial strategies.

• Implemented a sales plan that resulted in 17% annual revenue growth.

• In charge of maintaining and developing key accounts, building a close relationship with the customers to explore and analyze their needs to offer custom solutions through Fastenal's resources
• Performed activities like sourcing, quoting, inventory cycle counting, invoicing, account receivable tasks, reporting and presenting

• Managed clients and commercial relationships in consumption venues.

• Analyzed market trends and opportunities.

• Planned and executed brand events and activations.