Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Core Expertise
Awards
Generic
Erin Illidge

Erin Illidge

Summary

Training and Development Manager with expertise in luxury retail, corporate training, marketing strategy, and sales analysis. Skilled in designing creative training programs, developing marketing assets, managing special projects, and collaborating with corporate partners to enhance customer experience and drive performance both onboard and ashore. Fluent in English and French.

Overview

2026
2026
years of professional experience

Work History

Training and Development Manager

Diamonds International
2021 - Current
  • Design and deliver customized training programs for OBM, PPI, Starboard, and Disney Cruise Line partnerships, using eLearning modules and in-person, virtual, and on-site coaching to improve product knowledge, guest engagement, and sales performance ashore.
  • Coordinate and execute special projects and promotional pilots, working with corporate leadership and the corporate producer to develop concepts and create content for new initiatives.
  • Oversee sales analysis and reporting for OBM, PPI, and Disney, producing flash reports, setting annual targets, and reconciling SAP data to guide decisions and optimize strategies.
  • Provide operational support in key Caribbean locations, partnering with Port Lecturers and General Managers to review merchandising, resolve challenges, and implement solutions.
  • Create and adapt marketing assets by developing digital content and promotional materials that combine visual design with strategic messaging to support brand initiatives.
  • Represent Diamonds International at conferences, presenting for OBM, PPI, and Starboard events, delivering training assets, and collaborating on initiatives to support brand growth.

Business Development Manager

Multilearning
2020 - 2021
  • Generated new business opportunities by prospecting leads and building strong client relationships.
  • Implemented and managed CRM systems to improve sales tracking and customer engagement.
  • Strengthened brand image and reputation through consistent market positioning and messaging.
  • Planned and executed digital marketing campaigns to boost visibility and audience engagement.

Project Manager / Trainer / Ringmaster

Majestic Circus
2020 - 2021
  • Managed corporate accounts by scheduling briefings, setting deadlines, and tracking project progress.
  • Developed and delivered training platforms to support corporate teams and skill development.
  • Hosted interactive online game events to enhance team engagement and collaboration.

Luxury Brand Ambassador

Royal Media Partners
2019 - 2020
  • Promoted luxury brands to cruise ship guests in the Caribbean, representing a diverse merchant portfolio.
  • Developed marketing strategies to maximize ashore sales and meet revenue targets.
  • Hosted live events and presentations to engage passengers and enhance the shopping experience.
  • Maintained strong relationships with customers and management both onboard and ashore.

Sales & Marketing Manager

Big Dog Chains
2017 - 2019
  • Led the creation of promotional and seasonal digital marketing campaigns to drive brand visibility and sales.
  • Analyzed merchandise and sales data to guide marketing strategies and inventory decisions.
  • Oversaw customer experience and order fulfillment to maintain high service standards.
  • Managed marketing operations to ensure consistent brand messaging and efficient workflows.

Luxury Brand Ambassador

PPI
2016 - 2017
  • Promoted luxury brands to cruise ship guests in the Caribbean, representing a large portfolio of merchants and partners.
  • Developed and implemented marketing strategies to maximize sales in high-revenue environments.
  • Hosted live shopping presentations to engage audiences and drive purchase decisions.
  • Achieved sales targets while maintaining brand standards and delivering exceptional customer experiences.

Store Manager

Koodo Mobile
2008 - 2015
  • Led and coached a high-performing sales team to consistently achieve sales and customer service targets.
  • Trained and developed staff to build product knowledge and career growth.
  • Managed inventory and loss prevention to maintain operational efficiency.
  • Implemented proactive decisions that positively impacted business performance.

Education

AJP Certification -

Gemological Institute of America
01.2020

DEC - Psychology

Champlain College
01.2008

Skills

  • Training Program Design & Delivery
  • Sales & Marketing Strategy
  • Corporate & Virtual Coaching
  • Sales Analysis & Reporting
  • Special Projects & Event Management
  • Digital Content & Marketing Asset Creation
  • Operational Support & Merchandising
  • Brand Growth & Innovation Initiatives

Languages

English
French

Timeline

DEC - Psychology

Champlain College

Training and Development Manager

Diamonds International
2021 - Current

Business Development Manager

Multilearning
2020 - 2021

Project Manager / Trainer / Ringmaster

Majestic Circus
2020 - 2021

Luxury Brand Ambassador

Royal Media Partners
2019 - 2020

Sales & Marketing Manager

Big Dog Chains
2017 - 2019

Luxury Brand Ambassador

PPI
2016 - 2017

Store Manager

Koodo Mobile
2008 - 2015

AJP Certification -

Gemological Institute of America

Core Expertise

  • Training Program Design & Delivery
  • Sales & Marketing Strategy
  • Corporate & Virtual Coaching
  • Sales Analysis & Reporting
  • Special Projects & Event Management
  • Digital Content & Marketing Asset Creation
  • Operational Support & Merchandising
  • Brand Growth & Innovation Initiatives

Awards

  • Leadership Development Program – Mentor, 2010
  • Stellar Awards for Sales, Customer Experience & Operations, 2013
  • Stellar Awards for Sales, Customer Experience & Operations, 2014
  • Compliance Training Program – Creator, 2015
  • Diamond Foundation Certification – De Beers Group, 2020

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Erin Illidge