Ernesto Alegrett

• Launched a boutique Influencer Marketing agency catering to medium and large brands, generating over $600K in revenue within the first year.
• Established and cultivated solid business relationships with large corporations and brands such as Megacable, Diageo, Carter's, Universal and other local SMB's.
• Supported operations management, sales, and marketing efforts to increase revenue and overall financial health.

• Co-founded a successful family real estate business in Mexico City that manages 6 agents and 400+ premium properties.
• Learned and adapted quickly to new technology and software applications.
• Provided professional services and support in a dynamic work environment.

• Guided 2016 company launch to recruit 40 employees
• Amplified company revenue by 200% in first year, achieving top marketplace position in the Dominican Republic
• Dramatically boosted ad sales by 550% to 600K Euro in 3 years, propelling company to break even
• Transformed business operations and saved 200K Euro per year by implementing a local Customer Support and Editorial team that utilized early models of AI, Machine Learning and Image Recognition.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Planned and budgeted accurately to provide business with resources needed to operate smoothly.

• Transformed Segundamano.mx from a 5% Top of Mind brand in Q3 2013 to a leading 16% Top of Mind brand in Q1 2015, driving over 300% growth in brand recognition
• Boosted key engagement metrics by 3X in 12 months by strategically hiring & managing a high-performing digital marketing team.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement. Earned an EFFIE award for this achievement.
• Negotiated advertising and commercial sponsorship contracts to save over 800K euros in a year.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.

• Directed Apple negotiations with Iusacell, spearheaded Intone 4 and Intone 5 launch in Mexico, achieved record-breaking sales
• Implemented a social media/internet strategy for the group which took twitter followers from 3,000 to 99,520 and Facebook fans from 8,000 to 280,146 placing Iusacell as the #3 socially devoted responsive brand in Mexico according to Social Bakers.
• Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.

• Introduced new marketing initiatives that resulted in a 3-point market share increase against DuPont's Pioneer brand, generating increase in revenue
• Managed and directed a team of 12 Regional Field Engineers as Sales/Marketing Representatives and 1 Marketing Assistant, resulting in exceeded sales objectives and improved customer satisfaction.
• Communicated with customers and vendors positively with particular attention to problem resolution.
• Researched industry and marketplace trends to enhance sales techniques and meet customer needs.
• Developed initial sales roadmaps and market strategies to promote successful product launches.

• Boosted JW Black and JW Red Label sales by 51% and 32%, respectively, by developing and executing 5 successful off-trade promotions
• Led cross-functional teams to partner with major companies, Mercedes-Benz and Sony, to develop a promotional initiative that attracted over 100K unique website visits and resulted in a 25% increase in sales.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.

Held various roles managing world class brands such as Band-Aid, Huggies and Gatorade in Venezuela.