Technology sales leader with over 20 years of experience in IT, SaaS, and cybersecurity. Specialized in sales strategy, key account management, and leading high-performance teams.
Key Achievements
Business growth: Drove a 400% increase at Lenovo and 45% at Red Hat.
Consultative sales: Expertise in solution positioning for public sector and enterprise clients.
Strategy & leadership: Proven ability to lead teams and execute success
Overview
28
28
years of professional experience
Work History
Account Executive, Public Sector
Red Hat
08.2022 - 01.2024
Drove a 45% revenue growth (2023) by implementing consultative sales strategies for state governments (Jalisco, Puebla)
Expanded service contracts by 40% and education contracts by 35% with key universities (Iberoamericana, University of Guadalajara)
Technologies deployed: Red Hat solutions (OpenShift, Ansible) to accelerate digital transformation
Key clients: Jalisco Ministry of Finance, University of Guanajuato
Achievements:
Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
Commerical Director
Catena Energy México
11.2019 - 10.2021
As Commercial Director at CATENA, I led the launch of operations in Mexico, negotiating multimillion-dollar projects with PEMEX, ranging from refinery maintenance to the sale of hydrocarbon storage tanks.
Collaborated with product development teams to ensure alignment between customer needs and product offerings.
Service Director
Tekton Networks
01.2016 - 09.2018
Designed and implemented a 360-degree customer service strategy, increasing client retention by 80% and improving operational efficiency
Strategically led a high-performing team of 100+ service professionals, optimizing service delivery, implementing continuous training initiatives, and elevating customer satisfaction.
Led a team of service professionals, providing mentorship and guidance to enhance performance and achieve objectives.
Sales Manager Public Sector and Education
Symantec
12.2014 - 12.2016
Sales Manager Public Sector and Education: Strengthened client relationships by proactively identifying and addressing customer needs, leading to increased retention and expansion of accounts.
Increased sales revenue by developing and implementing effective sales strategies.
Commerical Sales Leader Public Sector
Lenovo México
01.2005 - 07.2013
Over an 8-year tenure at Lenovo, spearheaded the development of the government sales process, achieving a remarkable 400% growth in just three years (2010 - 2013)
Implemented strategic initiatives that optimized business operations, expanded market reach, and strengthened client relationships, positioning the company as a leading technology provider in the public sector.
Brand Manager
IBM México
07.1996 - 06.2004
Brand Manager for IBM's PC business lines, actively contributing to the successful closure of major projects (SHCP, PEMEX, PRODIGY)
As Brand Manager for Accessories, I led the turnaround of a $200K/year business with $400K in obsolete inventory, transforming it into a $1M/year operation with an optimized $150K inventory turnover
This achievement earned me recognition as IBM's top Brand Manager globally.
Education
Bachelor of Science - Computer Science
Universidad Nacional Autónoma de México
01.1997
Diploma - Artificial Intelligence Trust & Explainability in AI
Red Hat University
10.2022
Diploma - Senior Management MEDDIC
IPADE Business School
05.2015
Diploma - High-Performance Teams
GNOATTO Institute
09.2010
Diploma - Sales Management Selling System
Sandler Institute
04.2010
Skills
Sales & Strategy
Business Development & Market Expansion: Led growth strategies that expanded market reach and revenue streams