ESAÚTH SALVADOR CRUZ PÉREZ
B.A. In International Business / MBA
Cholula
Summary
Results-driven Sales Manager with over 15 years of experience in increasing sales, managing high-performing teams, and developing strategic sales plans. Proven track record in achieving significant revenue growth, expanding market share, and enhancing customer satisfaction. Strong leadership skills with a focus on team development and continuous improvement.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Key Account Manager
SMI Tapas
4 2020 - Current
- Developed and managed key accounts in Mexico, leading to a 30% increase in sales
- Administered requirements and negotiated contracts to achieve sales targets
- Implemented on-site product solutions, improving customer satisfaction and retention.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Strengthened client relationships through regular communication and effective problemsolving.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
Sales Manager
Alucaps Centroamericana S.A.
10.2016 - 04.2020
- Increased sales revenue by developing and implementing effective sales strategies.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Strategic planning and control of production.
Head of Export Sales and Logistics
ENVASES UNIVERSALES DE MEXICO S.A.P.I. DE C.V.
04.2008 - 05.2013
- LATAM and Caribbean Account Executive.
- Sustained 20% annual increase in exports over 5 years in the Aluminum Packaging Division.
- Technical and operational responsibility in Export, Production Scheduling, Shipments, Finished Product Warehouse, and Foreign Trade areas.
- Negotiations with subcontractors and logistics providers.
- Strategic sourcing (Raw Materials, Global Resources).
- Development of new markets in the Caribbean and South America.
Education
Master’s in Business Administration -
Universidad La Salle Mex.
Bachelor of Science - International Business
Universidad Franco Mexicana
Mexico, México, Mexico 05.2001 - 05.2004
Skills
Strategic Sales Planning
Team Leadership and Development
Negotiation and Contract Management
Territory Management
Business Development
Account Management
Key Account Management
Market Analysis and Penetration
Customer Relationship Management (CRM)
Proficient in SAP Business (MM, PP, SD, QM, PS), ERP, and Microsoft Office Suite
Certification
Supply Chain Management Certification, Institute ABC | 2017
Accomplishments
- 20% Annual Export Growth: Consistently achieved a 20% annual increase in exports over five years in the Aluminum Packaging Division.
- Market Expansion: Successfully developed and penetrated new markets in the Caribbean and South America.
- Revenue Increase: Boosted sales by 30% in the first year at SMI Tapas S.A. de C.V. through targeted sales strategies and client relationship management.
Timeline
Sales Manager
Alucaps Centroamericana S.A.
10.2016 - 04.2020
Head of Export Sales and Logistics
ENVASES UNIVERSALES DE MEXICO S.A.P.I. DE C.V.
04.2008 - 05.2013
Bachelor of Science - International Business
Universidad Franco Mexicana
05.2001 - 05.2004
Key Account Manager
SMI Tapas
4 2020 - Current
Master’s in Business Administration -
Universidad La Salle Mex.
Supply Chain Management Certification, Institute ABC | 2017
Project Management Professional (PMP), PMI | 2015
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