Esteban Madero Franco

Company profile: Provide industrial assembly solutions focused on control, productivity optimization, quality, and safety in the manufacturing processes of our business partners.

• Success cases in consulting and implementation of fastening process solutions with Tier 2 automotive clients, home appliances, electronics, energy, and medical sectors, among other industries.
• Generation of industrial transformation proposals in accordance with the client's business drivers, supporting the added value of our solutions through an analysis of opportunity costs, with a financial perspective on the return on investment (ROI).
• Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing action plans.
• Analyzed competitor offerings to ideate targeted sales pitches, effectively differentiating our products from competitors in the market.
• Conducted product demonstrations and presentations, showing potential customers benefits and advantages.
• Promoting the trend towards the development of manufacturing towards industry 4.0 through the interconnectivity of systems, data digitalization and error-proof solutions.
• Strong partnerships with distributors and retailers to drive sales volume.
• Finalized sales contracts with high-value customers.
• Developed and maintained partnership relationships with existing and new customers in assigned sales territories.
• Visit key accounts regularly to routinely address their needs, resolving conflicts and increase return customer base.
• Executed successful promotional events and trade shows.
• Constant communication with all areas of the company to make things happen, meeting and exceeding customer expectations.

Company Profile: Sales of industrial automation equipment, including sensors, measurement systems, vision systems, code readers, laser markers, microscopes, and PLCs.

• Successful consulting and implementation cases for production optimization and quality assurance of vision system solutions across various segments of the automotive sector, electronics, energy, metal-mechanical, food, and other consumer goods industries.
• Accomplished and exceeded annual sales targets on high demand direct sales objectives, in a fast-paced competitive environment, with high volume prospecting; up to 30 outgoing phone calls per office days and 5 sales calls per customer visit days.
• Developed strong client relationships for long-term business growth.
• Increased sales revenue and market share using targeted sales strategies, with both current and new prospecting accounts.
• Investigated competitor products and industry standards to provide valuable product offerings in accordance with evolving manufacturing industry needs and new market opportunities.
• Delivered impact product presentations and demonstrations to prospective clients, matching customer technical expertise, successfully communicating unique features and benefits.
• Maintained records of all sales activities using CRM software to track progress towards goals, forecasting, and analytics to readjust future sales process strategies.
• Sales work at all stages, working closely with internal and external departments such as finance, legal, purchasing and logistics to ensure customer satisfaction for clients during the sales process.
• Leadership of work teams, mentored junior sales engineers, sharing expert knowledge and best practices for success in the role.

Three area rotation (Commercial, Industrial production and Planning)

• Commercial skills, purchase orders, planning and customer follow-up, inventory management, statistical analysis, and commercial project leader.
• Management of production parameters, inventory control of inputs, and implementation of industrial safety measures based on statistics.
• Management, reporting, and statistical analysis of prices; leader in price portal development project.