Estefanía Chamlati
Account Specialist Ecommerce
Mexico City
Summary
Commercial & eCommerce Strategist with over 5 years of experience in digital retail, client negotiation, and 360° campaign execution across Amazon, Walmart, and major platforms. Expert in strategic negotiation and budget management, fostering strong client relationships while executing impactful cross-platform campaigns. Passionate about entertainment, sports, and media innovation, with a strong analytical and results-oriented mindset.
Overview
6
6
years of professional experience
5
5
Certifications
1
1
Language
Work History
Account Specialist Ecommerce
Essity
10.2023 - Current
- Led full-year promotional planning for Walmart, delivering +4% YoY turnaround on declining brand by developing exclusive femcare-aligned campaigns and digital storytelling.
- Managed annual investment budget, negotiating with commercial and marketing teams and executing high-impact brand activations on retailer platforms.
- Developed and implemented a content optimization framework (60-10-40 Model), increasing execution speed and content presence by 50%.
- Worked cross-functionally with brand, media, and digital teams to coordinate media placements, creative assets, and retail insights.
- Pioneered the first robust omnichannel strategy for TENA, launching a Walmart Brandstore connected to in-store QR traffic campaigns, digital activations, and exclusive online promotions. Successfully reversed a -13% YoY decline, driving YTD growth to +10% YoY, positioning the brand for continued share recovery in the adult care category.
MX Brand Specialist
Amazon
09.2022 - 06.2023
- Executed Hot Sale & Buen Fin campaigns with +284% YoY uplift for key grocery accounts, improving profitability and brand visibility across platforms.
- Exceeded negotiation targets by 10.5% via optimized pricing and improved back margin terms.
- Achieved +78% revenue increase for key family brands (Nido, Enfagrow) via program optimization and customer engagement strategies.
- Championed customer-centric approaches in all aspects of branding to ensure long-term loyalty and repeat business.
Key Account Manager Ecommerce
Kimberly-Clark
09.2021 - 09.2022
- Developed tailored strategies for Walmart and B&M clients, increasing category sales by 110% and gaining 9pts in SOM.
- Executed omnichannel 360° campaigns for top-tier brands with +132% YoY sales increase on Last Mile platforms.
- Created disruptive activations aligned to media plans and shopper journeys, increasing retention and engagement KPIs.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
Trade Marketing Analyst
Nestle
12.2020 - 08.2021
- Supervised and led merchandisers for implementation of point of sale materials such as displays, samples and promotions which led to healthy inventories in retail stores.
- Increased understanding of aftermarket buying behaviors and optimization through data mining and analytics.
- Improved sales to +82% by implementing the "Healthy Stores" in the North and West regions, which improved the brand 6 positions for the categories of teas, snacks and gourmet.
- Designed methods for measuring and tracking KPIs for the performance of displays on point of sale and rotation of the products.
CCSD & Trade Marketing Intern
Nestle
05.2019 - 11.2020
- Owner of the 90.60.30 project, which aims to monitor and ensure timely execution for innovation product launches from its creation to the first invoice, which led 30% more accurate launchings.
- Creation of a weekly audit mechanism for the execution of displays within the point of sale. Price analysis for all distribution channels of the entire catalog to have a larger scope of the competition and internally.
- Assisted in the creation of compelling sales presentations, contributing to successful negotiations with key retail partners.
Education
Bachelor of Business Administration And Management - Strategic Marketing
Universidad Anahuac
Mexico City, Mexico 05.2001 -
Skills
- Cross-platform Campaign Execution (Streaming / Digital / Retail Media)
- Strategic Negotiation & Budget Management
- Client Relationship Development
- Campaign Forecasting & Reporting (Revenue, Churn, AUR)
- Sports and Media Marketing Interest
- Fluent English & Spanish (IELTS 70)
Accomplishments
- Nominated by Uber for Best Strategic Campaign for leading Saba’s seasonal activation (April–June 2024), focused on category relevance, average basket growth, and consumer loyalty.
- Leveraged analytics platforms (Profitlogiq, GA) to uncover behavioral trends and friction points across key accounts, informing campaign adjustments that led to +78% revenue growth and a significant uplift in new user acquisition for strategic brands.
Certification
Strategic Thinking
Timeline
Strategic Thinking
07-2025
Media Mix Program
06-2024
Ecommerce Strategy
03-2024
Account Specialist Ecommerce
Essity
10.2023 - Current
Google Analytics
08-2023
MX Brand Specialist
Amazon
09.2022 - 06.2023
Key Account Manager Ecommerce
Kimberly-Clark
09.2021 - 09.2022
IELTS Band 7.0
09-2021
Trade Marketing Analyst
Nestle
12.2020 - 08.2021
CCSD & Trade Marketing Intern
Nestle
05.2019 - 11.2020
Bachelor of Business Administration And Management - Strategic Marketing
Universidad Anahuac
05.2001 -
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