Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Estefanía Chamlati

Account Specialist Ecommerce
Mexico City

Summary

Commercial & eCommerce Strategist with over 5 years of experience in digital retail, client negotiation, and 360° campaign execution across Amazon, Walmart, and major platforms. Expert in strategic negotiation and budget management, fostering strong client relationships while executing impactful cross-platform campaigns. Passionate about entertainment, sports, and media innovation, with a strong analytical and results-oriented mindset.

Overview

6
6
years of professional experience
5
5
Certifications
1
1
Language

Work History

Account Specialist Ecommerce

Essity
10.2023 - Current
  • Led full-year promotional planning for Walmart, delivering +4% YoY turnaround on declining brand by developing exclusive femcare-aligned campaigns and digital storytelling.
  • Managed annual investment budget, negotiating with commercial and marketing teams and executing high-impact brand activations on retailer platforms.
  • Developed and implemented a content optimization framework (60-10-40 Model), increasing execution speed and content presence by 50%.
  • Worked cross-functionally with brand, media, and digital teams to coordinate media placements, creative assets, and retail insights.
  • Pioneered the first robust omnichannel strategy for TENA, launching a Walmart Brandstore connected to in-store QR traffic campaigns, digital activations, and exclusive online promotions. Successfully reversed a -13% YoY decline, driving YTD growth to +10% YoY, positioning the brand for continued share recovery in the adult care category.

MX Brand Specialist

Amazon
09.2022 - 06.2023
  • Executed Hot Sale & Buen Fin campaigns with +284% YoY uplift for key grocery accounts, improving profitability and brand visibility across platforms.
  • Exceeded negotiation targets by 10.5% via optimized pricing and improved back margin terms.
  • Achieved +78% revenue increase for key family brands (Nido, Enfagrow) via program optimization and customer engagement strategies.
  • Championed customer-centric approaches in all aspects of branding to ensure long-term loyalty and repeat business.

Key Account Manager Ecommerce

Kimberly-Clark
09.2021 - 09.2022
  • Developed tailored strategies for Walmart and B&M clients, increasing category sales by 110% and gaining 9pts in SOM.
  • Executed omnichannel 360° campaigns for top-tier brands with +132% YoY sales increase on Last Mile platforms.
  • Created disruptive activations aligned to media plans and shopper journeys, increasing retention and engagement KPIs.
  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.

Trade Marketing Analyst

Nestle
12.2020 - 08.2021
  • Supervised and led merchandisers for implementation of point of sale materials such as displays, samples and promotions which led to healthy inventories in retail stores.
  • Increased understanding of aftermarket buying behaviors and optimization through data mining and analytics.
  • Improved sales to +82% by implementing the "Healthy Stores" in the North and West regions, which improved the brand 6 positions for the categories of teas, snacks and gourmet.
  • Designed methods for measuring and tracking KPIs for the performance of displays on point of sale and rotation of the products.

CCSD & Trade Marketing Intern

Nestle
05.2019 - 11.2020
  • Owner of the 90.60.30 project, which aims to monitor and ensure timely execution for innovation product launches from its creation to the first invoice, which led 30% more accurate launchings.
  • Creation of a weekly audit mechanism for the execution of displays within the point of sale. Price analysis for all distribution channels of the entire catalog to have a larger scope of the competition and internally.
  • Assisted in the creation of compelling sales presentations, contributing to successful negotiations with key retail partners.

Education

Bachelor of Business Administration And Management - Strategic Marketing

Universidad Anahuac
Mexico City, Mexico
05.2001 -

Skills

  • Cross-platform Campaign Execution (Streaming / Digital / Retail Media)
  • Strategic Negotiation & Budget Management
  • Client Relationship Development
  • Campaign Forecasting & Reporting (Revenue, Churn, AUR)
  • Sports and Media Marketing Interest
  • Fluent English & Spanish (IELTS 70)

Accomplishments

  • Nominated by Uber for Best Strategic Campaign for leading Saba’s seasonal activation (April–June 2024), focused on category relevance, average basket growth, and consumer loyalty.

  • Leveraged analytics platforms (Profitlogiq, GA) to uncover behavioral trends and friction points across key accounts, informing campaign adjustments that led to +78% revenue growth and a significant uplift in new user acquisition for strategic brands.

Certification

Strategic Thinking

Timeline

Strategic Thinking

07-2025

Media Mix Program

06-2024

Ecommerce Strategy

03-2024

Account Specialist Ecommerce

Essity
10.2023 - Current

Google Analytics

08-2023

MX Brand Specialist

Amazon
09.2022 - 06.2023

Key Account Manager Ecommerce

Kimberly-Clark
09.2021 - 09.2022

IELTS Band 7.0

09-2021

Trade Marketing Analyst

Nestle
12.2020 - 08.2021

CCSD & Trade Marketing Intern

Nestle
05.2019 - 11.2020

Bachelor of Business Administration And Management - Strategic Marketing

Universidad Anahuac
05.2001 -

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Estefanía ChamlatiAccount Specialist Ecommerce