DV360
ESTEFANIA DURÁN ROJAS
Directora Digital
Ciudad De México
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
11
11
years of professional experience
Work History
Digital Director
IPG Mediabrands
03.2023 - Current
- Analyzed and reported digital campaign performance with focus on program optimization.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Managed cross-functional teams to develop, launch, and optimize successful digital marketing campaigns.
- Streamlined internal processes, enhancing communication between departments involved in digital campaigns.
- Overcame challenges in campaign execution with proactive problem-solving skills and adaptability.
- Provided regular updates on campaign performance to key stakeholders through comprehensive reports and presentations.
- Established clear KPIs for each campaign, aligning goals with overall business objectives.
- Collaborated with creative teams to design visually appealing ad creatives for targeted audiences.
- Negotiated favorable advertising rates for clients, securing valuable media placements within budget constraints.
- Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality work on all projects.
- Stayed current on industry news and trends by attending networking events, webinars, and conferences, applying knowledge gained to improve our media strategies.
Digital Manager
IPG Mediabrands
03.2021 - 03.2023
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Managed, coached, and developed direct reports.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
- Boosted overall brand awareness by consistently delivering innovative campaigns that resonated with target audiences.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Organized session wrap-up events to recognize campers' achievements.
Digital Manager
Shift Media
01.2019 - 03.2021
- Improved customer satisfaction ratings by ensuring prompt resolution of issues and concerns.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
- Boosted overall brand awareness by consistently delivering innovative campaigns that resonated with target audiences.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Developed customized account plans for clients to help them achieve their business goals.
Project Manager
Yuya Studio SA De CV
12.2013 - 07.2017
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Negotiated contracts with vendors and suppliers, securing favorable terms for cost-effective procurement of resources needed for each project''s success.
- Planned, designed, and scheduled phases for large projects.
- Identified plans and resources required to meet project goals and objectives.
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Developed comprehensive project plans, outlining scopes, timelines, deliverables, and milestones.
- Maintained accurate documentation of all projects, facilitating efficient audits and future reference.
Education
Licenciatura de Comunicación -
UNIVERSIDAD INTERNACIONAL (UNINTER)
Cuernavaca, MorelosSkills
Online Advertising
Digital Strategy Development
Influencer Marketing
Social Media Strategy
Strategic Planning
Software
Google Ads
TikTok
Meta
Verizon Media
Languages
English
Advanced (C1)
Timeline
Digital Director
IPG Mediabrands
03.2023 - Current
Digital Manager
IPG Mediabrands
03.2021 - 03.2023
Digital Manager
Shift Media
01.2019 - 03.2021
Project Manager
Yuya Studio SA De CV
12.2013 - 07.2017
Licenciatura de Comunicación -
UNIVERSIDAD INTERNACIONAL (UNINTER)
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