Estefania Vazquez
Mexico City
Summary
Graduated from Marketing and Communications, with an extraordinary ability in public relations, Digital Marketing , branding and publicity. Experience over 5 years in creating marketing online and offline strategies. Interested in the areas of Digital Marketing, corporate image and event execution, and Copywriting.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Wellneste.com
06.2022 - 04.2023
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Enhanced user experience on the company website through strategic design updates and content improvements.
Marketing Coordinator
INDEP
02.2021 - 12.2021
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Answered general marketing department inquiries by email, phone and mail.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Tracked and reported on marketing campaign responses.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Planned and executed internal and external marketing events.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Managed team calendars and scheduled events for multiple staff members.
- Planned trade shows and vendor fairs for clients and partners to attend.
- Revitalized web content and social media profiles with new and interesting content.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Coordinated resources to craft marketing plans for product launches and events.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
Marketing Manager
Nation Lottery
02.2020 - 02.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
Event Coordinator
Istituto De Mejores Gobernantes
05.2019 - 10.2019
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Performed event coordination for larger parties and gatherings.
Marketing Specialist
Productos Plasticos Vazgon S.A de S.V
01.2016 - 02.2019
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Website Develop
- Communication stratestrategy
Project Manager
MacCann
01.2016 - 07.2016
- Developed and initiated projects, managed costs, and monitored performance.
Education
Diploma - Digital Marketing
Toronto School Of Management
Toronto, ON04.2023
Master of Science - Personal Image
ARTIDI
Barcelona, Spain10.2019
Master of Science - Advertising
ESIC
Barcelona, Spain08.2019
Bachelor of Science - Marketing Management - Marketing Communications
Tecnologico De Monterrey Campus Mexico City
Mexico City11.2017
Skills
- Evaluation of Marketing Campaigns
- Public Relations
- Teamwork and Collaboration
- Product Marketing
- Team Leadership
- Event Planning and Logistics
- Planning and Coordinating
- Brand Development
- Strategy Development
- Event Logistics
- Copywriting
Certification
- Mastery Negotiations , Harvard Business School Online - May 2020
- Google Analytics , Google Certifications - July 2022
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Digital Marketing Specialist
Wellneste.com
06.2022 - 04.2023
Marketing Coordinator
INDEP
02.2021 - 12.2021
Marketing Manager
Nation Lottery
02.2020 - 02.2021
Event Coordinator
Istituto De Mejores Gobernantes
05.2019 - 10.2019
Marketing Specialist
Productos Plasticos Vazgon S.A de S.V
01.2016 - 02.2019
Project Manager
MacCann
01.2016 - 07.2016
Diploma - Digital Marketing
Toronto School Of Management
Master of Science - Personal Image
ARTIDI
Master of Science - Advertising
ESIC
Bachelor of Science - Marketing Management - Marketing Communications
Tecnologico De Monterrey Campus Mexico City
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