Eugenia Canul

• Project Management: Directed full-cycle delivery of eCommerce consulting projects for international clients, coordinating efforts across diverse teams, including clients, vendors, and internal stakeholders. Developed detailed project plans, maintained schedules, and prioritized tasks to ensure timely and successful project completion.
• Operations & Administration: Oversaw all administrative aspects, including calendar management, booking travel for senior consultants, and executing personal assistant tasks. Streamlined invoicing processes and collaborated with accountants to ensure accurate tax preparations.
• Digital Marketing: Created impactful marketing strategies through social media management, graphic design, and copywriting for high-end brands. Crafted compelling client success stories and launched community-building initiatives to enhance engagement.
• eCommerce Research & Optimization: Performed in-depth audits of client eCommerce platforms, analyzing performance across Google Analytics, user experience, and social media metrics. Delivered actionable insights based on research of top-performing Shopify Plus companies in the U.S.

Key Achievements:

• Boosted client retention by 5% through improved marketing strategies and tailored support.
• Reduced administrative overhead by 10% through process optimization.
• Enhanced eCommerce KPIs by 10% through strategic recommendations.

• Marketing Strategy: Conducted thorough market research to identify key trends and competitive insights, creating data-driven digital marketing strategies tailored for small Mexican brands. Designed and executed cross-platform campaigns to enhance brand visibility and customer engagement.
• Content Creation: Produced high-quality materials, including website content, email campaigns, social media posts, and promotional assets, aligned with each client’s unique voice and goals.
• Design & Branding: Collaborated closely with clients to establish consistent brand guidelines and visual identities. Designed logos, graphics, and marketing collateral that resonated with target audiences and elevated brand perception.
• Analytics & Optimization: Monitored campaign performance using analytics tools, conducting A/B testing and applying SEO best practices to drive higher ROI.

Key Achievements:

• Helped clients achieve measurable growth in online visibility and engagement through targeted campaigns.
• Improved campaign ROI by leveraging advanced analytics and data-driven decision-making.

• Leadership & Strategy: Founded and established the LATAM Space Planning department, recruiting and leading a team of 10+ designers and planners. Designed efficient workflows that optimized project delivery timelines and reduced redundancies.
• Project Management: Supervised all stages of corporate interior design projects, aligning design solutions with client needs and business objectives. Delivered high-quality outcomes within established budgets and deadlines.
• Collaboration: Strengthened communication across sales, post-sales, and executive leadership teams, ensuring alignment of department goals with overall organizational strategy.

Key Achievements:

• Increased design service satisfaction rates by 15% year-over-year.
• Boosted departmental efficiency by 15% through workflow innovations.
• Positioned the department as a key driver of organizational growth and success.

• Project Leadership: Successfully managed multiple hospitality and entertainment design projects with budgets up to $500,000 USD. Created detailed project schedules and workflows, enabling a 20% improvement in project delivery times.
• Stakeholder Management: Built and maintained strong relationships with clients and vendors across 15+ concurrent projects. Facilitated transparent communication and proactive problem-solving to meet stakeholder expectations.
• Operational Excellence: Implemented streamlined resource allocation processes, prioritizing projects to enhance productivity and ensure smooth delivery.

Key Achievements:

• Delivered 11 major projects within budget and timelines, contributing to a project portfolio worth $1.2M USD.
• Consistently maintained client satisfaction rates above 80% by resolving challenges effectively.

• Project Coordination: Provided comprehensive support for 25+ interior design projects, managing documentation, scheduling, and execution phases for spaces ranging from 50 to 1,000 square meters.
• Stakeholder Communication: Coordinated meetings between design, sales, and post-sales teams, ensuring alignment on project objectives and milestones. Maintained clear communication channels to address challenges promptly.
• Administrative Oversight: Streamlined permit processing and organized project documentation systems, enhancing operational efficiency and reducing approval times.

Key Achievements:

• Contributed to a 30% increase in business from key accounts by improving service delivery.
• Implemented new project tracking systems that improved reporting accuracy and efficiency.

• Project Support: Assisted in developing budgets and risk assessments for high-profile retail projects. Supported senior managers in creating detailed project plans and financial documentation to maintain profit margins.
• Team Coordination: Scheduled meetings and maintained detailed records of discussions, ensuring alignment between stakeholders and construction staff.
• Process Management: Streamlined communication between office and on-site teams, ensuring adherence to project timelines.

Key Achievements:

• Enhanced operational workflows, reducing delays in project execution.
• Supported delivery of multiple AAA retail projects, gaining hands-on experience in design and project management.