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Eunice Alexis González
Biochemistry Engineering, UAA
Ciudad de México
Summary
Dynamic leader with 10 years of experience in the automotive industry, combining expertise in network development, corporate standards implementation and performance management, successfully organizing, managing and delivering cross-functional projects. Strong analytical, coordination, and stakeholder management skills applicable across industries.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Chief of Staff GS Motos
Grupo Salinas
10.2025 - Current
- Serve as the primary strategic partner to the new General Director, synchronizing the workflows of 10 direct reports (C-level & Directors) to ensure organizational synergy, establishing a formal framework for high-level decision-making.
- Oversee and track KPIs, keeping the ORK system and strategic objectives, ensuring accountability and timely execution of high-priority initiatives.
Performance Management Coordinator
BMW Group Mexico
06.2023 - 10.2025
- Designed and executed performance management strategies for the BMW Retail Network across Mexico and Latin America, aligning dealership operations with corporate objectives.
- Manage the bonus system guidelines, ensuring compliance with group policies while optimizing incentive structures to drive commercial results.
- Transformed raw performance data into actionable insights through advanced analytics, identifying strategic gaps.
Retail Network Development Coordinator
BMW Group Mexico
01.2022 - 06.2023
- Implement growth strategies to strengthen the dealer network across Mexico and LATAM, ensuring alignment with global corporate expansion goals.
- Led the regional adaptation of BMW’s Corporate Identity, establishing a robust network of local vendors that optimized investment costs and ensured premium brand standards.
- Supervised large-scale facility renovations and dealership ensuring strict adherence to timelines, quality benchmarks,
- Facilitated high-level communication between internal departments, external investors, and dealership owners to streamline project execution and operational readiness.
Customer Experience KAM
Data Mining Analytical
07.2016 - 04.2019
- Collaborated with the regional team in the migration from CSAT to NPS (Net Promoter Score) as the core metric for measuring customer loyalty across the Mexico and Latam dealer network.
- Designed and launched a comprehensive Continuous Improvement Program focused on elevating service standards and customer touchpoints at BMW dealerships.
- Acted as a strategic consultant for dealer principals, providing data-driven insights to resolve operational gaps and enhance the overall customer journey.
Skills
Results orientation
Work Planning and Prioritization
Process improvement
Decision-making
Teamwork
Adaptability and flexibility
Accomplishments
- Implementation of the BMW Group´s new CI over 10 Dealerships in Mexico and Latam with cost efficiency and logistic improvement.
- Resolve a 7 M pesos of BMW CI items obsolete inventory.
- Monday App implementation for refurbishment project management.
- Power Bi Dashboard improvement of Dealers financial performance report in Mexico and Latam.
- Managed with a Consultant agency a new brand standard for the New Car Delivery process for Mexico and Latam through Design Thinking.
- Achieved the BMW Groups Green Building Certification for 4 Dealerships facilities.
- Text analysis implementation with a data mining software to classified customer comments sentiments.
Software
Excel
Power Bi
Monday
Teams
Canva
Education
Bachelor of Science - Biochemical Engeneering
Universidad Autónoma De Aguascalientes
Aguascalientes 09.2004 - 08.2008
Timeline
Chief of Staff GS Motos
Grupo Salinas
10.2025 - Current
Performance Management Coordinator
BMW Group Mexico
06.2023 - 10.2025
Retail Network Development Coordinator
BMW Group Mexico
01.2022 - 06.2023
Customer Experience KAM
Data Mining Analytical
07.2016 - 04.2019
Bachelor of Science - Biochemical Engeneering
Universidad Autónoma De Aguascalientes
09.2004 - 08.2008