Evangelina Sierra
B.A. In Communications And Humanities
Mexico, México
Summary
Multidisciplinary professional with over 15 years of experience in legal marketing, client relations, strategic communications, and multicultural team leadership. Strong background in high-impact outreach, digital operations, creative campaigns, and bilingual engagement across the U.S. and LATAM markets. Adept at building trust, streamlining workflows, and leading empathetic communication strategies in legal, tech, and community sectors.
Detail-oriented, organized, and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success.
Overview
6
6
years of professional experience
4
4
Languages
Work History
Filtering Developer – Legal Marketing Division MM
MM Lawyers Marketing
02.2024 - 04.2025
- Led legal marketing strategies to support client acquisition for U.S.-based law firms, guiding individuals to understand their legal rights.
- Increased client conversion rates and contributed to generating thousands of dollars in revenue for partner law firms through trust-based legal intake systems.
- Directed team trainings in bilingual communication, empathy, and legal intake processes.
- Implemented CRM-based workflows and design thinking to enhance operational efficiency and reduce learning curves.
- Built strategic alliances with legal partners while maintaining ethical marketing standards.
LATAM Senior Manager – Expansion & Communications
OpenTable
10.2022 - 01.2024
- Oversaw LATAM market expansion, public relations, and cross-functional campaigns.
- Managed B2B and B2C messaging for Spanish-speaking markets and facilitated regional partnerships.
- Represented the company in international media and industry events.
Business Developer– Travel Marketing
TM LatinAmerica
01.2021 - 09.2022
- Managed tourism marketing logistics for brands like Walt Disney World, Visit Orlando, and premium destinations across The Bahamas.
- Coordinated training programs, product campaigns, and LATAM agency relationships.
- Organized international tourism events in Mexico City, Guadalajara, and Monterrey sponsored by the Government of The Bahamas.
Marketing & Operations – Regional Manager
Didi Global
07.2020 - 12.2021
- Launched regional campaigns and local activations for mobility services.
- Managed partnerships, CRM adoption, and regional expansion plans.
- Enabled the launch of mobile food delivery to over 1,000 restaurants during the COVID-19 pandemic, helping prevent closures and supporting small businesses.
LATAM SR. MANAGER SALES REPRESENTATIVE
Windward International
11.2018 - 03.2020
- Recovered and expanded the company’s presence across Latin American markets through strategic commercial campaigns.
- Successfully generated over MX$5 million in annual revenue during tenure.
- Coordinated cross-cultural brand positioning, product launches, and relationship management with regional distributors.
- Participated in the creation and planning of major annual trade shows in Atlanta and Dallas, learning the principles of professional booth design and product showcasing.
Education
B.S. - Communications And Humanities
Universidad Nacional Autónoma De México (UNAM)
Skills
- Bilingual Legal Client Communication
- CRM Systems: Salesforce
- CRM Systems: Leadsales
- LATAM Market Expansion
Problem-solving
Team collaboration
Timeline
Filtering Developer – Legal Marketing Division MM
MM Lawyers Marketing
02.2024 - 04.2025
LATAM Senior Manager – Expansion & Communications
OpenTable
10.2022 - 01.2024
Business Developer– Travel Marketing
TM LatinAmerica
01.2021 - 09.2022
Marketing & Operations – Regional Manager
Didi Global
07.2020 - 12.2021
LATAM SR. MANAGER SALES REPRESENTATIVE
Windward International
11.2018 - 03.2020
B.S. - Communications And Humanities
Universidad Nacional Autónoma De México (UNAM)
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