Evgenia Artemyeva

• Created and executed comprehensive marketing plans that consistently achieved targets for increased revenue: 2019 (+5% in sales), 2020 (+13% in sales), 2021 (+15% in sales), 2022 (+7% in sales).
• Boosted brand awareness and generated leads while managing marketing campaigns.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Launched new website (with IT department and designers).
• Maintained website (content).
• Launched new CRM system (with software developers).
• Coordinated with design and media teams to develop high-quality creative assets.
• Created and managed social media campaigns to increase brand engagement.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Used data analytics to track lead generation campaigns and improve quality.
• Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.

• Coordinated Brand Ambassadors` team work (8 people) in airports of Moscow and St. Petersburg (setting sales targets, creating motivation programs, administrative work).
• Interacted with retailers, contractors, buyers, agencies, merchandisers in order to make sure that all planned activities are performed within deadlines.
• Marketing activity analysis (monthly reports on competitors` activations).
• POSM material development (GWPs, leaflet).
• Provided brand training sessions for shop staff, agencies, promoters (11 sessions in Moscow and regions).
  

Was a project leader with the following customers (travel retail):

Philip Morris

• Launched PHT Duty Project in Duty Free Store (Pulkovo airport, St. Petersburg) in July, 2015.
• Project coordination (getting all necessary approvals from the duty free store to execute the project according to the customer` s requirements, making sure that all interested parties are satisfied and goals are achieved).
• HR work (looking for staff, interviewing, training, providing with uniform and necessary materials).
• Worked with the team (schedule creation, regular professional knowledge checks, organizing team building meetings, delivering customer` s vision to the staff and team` s needs and feedback to the customer, creating motivation program for the team).
• Paper work: budget/CE creation on a monthly basis, monthly reports, as well as long term reports to see the project dynamics and set new goals, preparing all closing documents).

Vodka “Beluga”

• Organized product tasting (3-month promotion in the airport, 1-month promotion in the port): negotiation with the customer, finding personnel, providing all necessary materials for tasting, organizing promotion site branding via subcontractors, providing reports to the customer.

Askanely, Georgian wine

• Organized 1-month promotion to support new product launch in duty free store.

DUFRY (LED)

• Inquiry processing (Creating designs for advertising media, promotion area branding, print media material production, providing staff for temporary activities).

• Organized and held trade shows in the field of transport infrastructure facilities, megalopolis infrastructure development & sheet metal working (100-150 participants, up to 12 000 visitors).
• Created a promotion plan (media planning).
• Conducted market analysis and monitored competitive activity.
• Developed event recognition in press and on social media.
• Maintained websites.
• Copywriting: news, press releases, newsletters, articles and other leaflets.
• Communication with mass media, attracting new media partners.
• Media monitoring.
• Paper work (contracts, accounts).

• Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
• Mass media monitoring.
• Took interviews with foreign students & delegations in English.
• Translated videos and collateral materials from Russian into English.
• Organized university events and wrote reports, articles and post releases about them.

• Answered customers` calls & emails and registered their problem cases.
• Communication facilitation between customers, engineers and high management.
• Technical translation of cases.