Excel
Victor Fabian Mejia Gonzalez
Data Insights / Business Intelligence Manager
Mexico City,CMX
Summary
Knowledgeable leader with solid foundation in business intelligence strategy and execution. Proven ability to enhance decision-making processes through data-driven insights and streamlined reporting. Demonstrated expertise in team leadership, advanced analytics and fostering cross-functional collaboration.
Overview
14
14
years of professional experience
3
3
Certifications
1
1
Language
Work History
Data Insights Manager Sr
Privalia Mexico
02.2020 - Current
- Implemented advanced analytics techniques to identify new opportunities for revenue growth and customer acquisition.
- Led data, business intelligence and data science projects from inception through completion, ensuring successful delivery within scope, budget, and timeline constraints.
- Collaborated with cross-functional teams to ensure the integration of relevant insights into marketing strategies and campaigns.
- Championed a culture of analytics-driven insights, empowering employees to make informed decisions based on real-time data.
BI / Big Data New Solutions Manager Sr
Grupo Alsea
01.2018 - 02.2020
- Implemented business intelligence solutions to increase operational efficiency in the company trademarks: Starbucks, Domino's, Burger King, Chili's, PF Chang's, California Pizza Kitchen, Italianni's, VIPs, El Porton, The Cheesecake Factory.
- Spearheaded efforts to create a centralized big data repository for enterprise-wide metadata management.
- Worked closely with other analysts and data scientists to help campaigns and product teams make data-driven, strategic decisions.
Business Intelligence Manager
Grupo Alsea
01.2011 - 01.2018
- Led business intelligence project implementation, from inception through completion, ensuring successful delivery within scope, budget, and timeline constraints, for all the company trademarks: Starbucks, Domino's, Burger King, Chili's, PF Chang's, California Pizza Kitchen, Italianni's, VIPs, El Porton, The Cheesecake Factory.
- Implemented the data warehousing architecture, ensuring seamless integration of multiple data sources.
- Established key performance indicators to measure success, ensuring alignment with overall business objectives.
- Provided training to end users, ensuring proper understanding and utilization of business intelligence reports and tools.
- Automated reporting processes using visualization tools such as Microstrategy, increasing efficiency and enabling real-time insights for stakeholders.
- Developed customized dashboards and visualizations for senior leadership, enabling timely identification of trends and opportunities.
Education
MBA - Business Administration And Management
Universidad Del Valle De México (UVM)
Mexico CityBachelor of Science - Industrial Engineering
Instituto Politécnico Nacional, Unidad Profesional Interdisciplinaria De Ingeniería Y Ciencias Sociales Y Administrativas (UPIICSA)
Mexico City 05.2001 - 01.2001
Skills
Business intelligence
Certification
Microstrategy Analyst, 2020, Microstrategy
Accomplishments
- Achieved 10% uplift revenue through effectively implementing a personalization project for the Privalia customers, using Data Science techniques.
- Cost reduction of 15% monthly average of the Privalia marketing budget by making customers profiling and optimizing promos and discounts campaigns.
- Implemented the Business Intelligence & Analytics project for the Grupo Alsea company (Starbucks, Domino's, Burger King, Chili's, Italianni's, PF Chang's, VIPs), allowing discovering and tracking enhanced data, in order to help to take better business decisions.
Software
Microstrategy
Power Pivot
Power BI
Google Analytics
Oracle Business Intelligence
DBeaver
Timeline
Data Insights Manager Sr
Privalia Mexico
02.2020 - Current
BI / Big Data New Solutions Manager Sr
Grupo Alsea
01.2018 - 02.2020
Business Intelligence Manager
Grupo Alsea
01.2011 - 01.2018
Bachelor of Science - Industrial Engineering
Instituto Politécnico Nacional, Unidad Profesional Interdisciplinaria De Ingeniería Y Ciencias Sociales Y Administrativas (UPIICSA)
05.2001 - 01.2001
MBA - Business Administration And Management
Universidad Del Valle De México (UVM)
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