Farhan Aslam
Senior Territory Manager - Key Accounts
Karachi
Summary
Dynamic sales and marketing leader with a Bachelor’s and Master’s in Business Administration, offering over fourteen years of expertise in account management and a robust network of industry contacts. Proven track record in driving sales growth and market expansion through strategic planning and customer relationship management, with a strong ability to leverage data for informed decision-making. Exceptional communication and interpersonal skills facilitate the development of strong customer relationships, ensuring superior service delivery. Committed to team collaboration, consistently achieving targets, and thriving in dynamic environments while reliably meeting business objectives.
Overview
17
17
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Senior Territory Manager - Key Accounts
Pakistan Beverage Limited
07.2024 - Current
- Set up and help with a sales strategy for new ranges of services and products
- Acquire new clients
- Maintaining knowledge of competitors and industry.
- Ensure highly professional support to customers.
- Deliver sales pitches
- Influence sales strategies
- Give creative marketing strategies
- Assist in digital and social marketing strategies.
- Generate new accounts
- Responsible for completing contracts and tracking progress.
- Train and supervise team.
- Research industry trends, concepts, and techniques.
- PepsiCo Franchise
Territory Development Manager - Key Accounts
Pakistan Beverage Limited
02.2023 - Current
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Developed and delivered presentations to key customers to position products and services.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Built and maintained strong client relationships to drive business growth.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Built relationships with customers and community to promote long term business growth.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Informed customers of promotions to increase sales productivity and volume.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Quoted prices, credit terms and other bid specifications.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Contributed to event marketing, sales and brand promotion.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Negotiated prices, terms of sales and service agreements.
- Met existing customers to review current services and expand sales opportunities.
Key Account Executive / Key Account Manager
Pakistan Beverage Limited
05.2016 - 02.2023
- Developing new key account (on premises/HoReCa)
- Distribution management and Route planning of Key account.
- Managing smooth flow of supplies.
- Making sales strategies (consumer Promotions & trade offers) in key account.
- Executing promotions and marketing activities
- Enhancing the visibility with the help of Sales team.
- Dealing with Key customers for setting the objectives and tracking performance on regular basis.
- Manage escalated and unresolved issues through regular conference calls or meeting with Key Account customers like HoReCa/Clubs/Cinemas/IMT's/LMT's.
- Assisting Head of Key Account & advertising in planning and execution of events.
- Dealing with all the sponsorship and ensuring maximum visibility of brand.
- Planning account wise targets and assist KAH in planning & execution of events, improve the account/outlet sales contribution.
- Ensuring the proper availability of all SKU's and fix all communication and distribution gaps.
- To monitor all the activities of merchandisers and get the feedback from them on daily basis, in order to track the market and competitor's activities.
- To seek out & develop new business opportunities for the category.
- Identifying the special/seasonal occasions to capture the events.
Credit Control Executive
Pakistan Beverage Limited
04.2015 - 04.2016
- Oversee the daily operations of the existing credit control team
- Manage debt recovery, which if a client has paid late or missed payments could involve stopping the supply of goods and services or undertaking legal action, at worst dealing with bankrupt businesses to negotiate recovery of funds.
- Handle the collection of Finances and the resolution of account Queries, Raising Sales invoices and issuing Credit notes.
- Builds and maintains close links with all customers, to ensure smooth running of accounts and encourage timely recovery of payments.
- Developing a range of initiatives and projects and ensuring customer service levels are withheld throughout the team
- Ensure that month end close timetable is achieved consistently
- Manage escalated and unresolved issues through regular conference calls or meeting with customers
- Liaise with clients to ensure that payments are collected within the appropriate timeframe in line with company policies and procedures
- Act as an escalation point to resolve issues relating to the Credit Control processes e.g. Collections of overdue monies, resolution of referrals, and liaison with business units for timely response.
Account settlement officer
Pakistan Beverage Limited
11.2011 - 03.2015
- Worked as an Accounts settlement officer
- Working in SAP environment, using SAP SD (Sale order Status, Empty order status, sale Register, Call standard Analyses of Sales) Module and FI Module (Billing Document from Sale, Post incoming Payments, Enter G/L Account Posting, Cash Settlement form, SD Settlement Checking, Display/change Line item, Clear customer accounts, Display Customer Balances, Customer turnover balance sheet).
- Verification of Discount (hand to hand Discount in Rs., hand to hand discount in %, create freight, create discount for water amount condition) rates, reconciliation of Pre-billing and Post-billing reports.
- Preparation of Purchase Requisition in SAP.
- Credit controlling of Key Account Customers. Keep in touch with the customers and making follow ups with them. Making sure that the receivable process is streamline and get the payments on time. Make proper reconciliation where ever required.
Research Fellow - internee
National institute of labor administration and training
04.2010 - 04.2011
- Worked as a research Fellow /Internee at NILAT, Ministry of Labor and Manpower division, Government of Pakistan.
- Conduct courses and seminars
- Books reconciliation in library, properly manage the existing records
- Get material from different sources to conduct the research in economics and assist the Director General, NILAT.
Internee
Employers' Federation of Pakistan
08.2009 - 09.2010
- Worked as an internee in Finance department, assist the Assistant Manager Finance making receipts and challans.
- Preparation of research reports
- Co-ordinate with the finance team in preparation of budget.
Financial Analyst
Credit Market Solutions (Pvt) Ltd.
10.2009 - 03.2010
- Worked as a Financial Analyst
- Credit controlling of International loan markets of USA and UK
- Updating of prices from Moody's and Bloomberg.
Education
MBA -
Hamdard University
Karachi01.2009
BBA (Hons) - undefined
Hamdard University
Karachi01.2008
F.SC - undefined
Board of Intermediate education
Karachi01.2003
S.S.C - undefined
Board of Secondary education
Karachi01.2001
Skills
Accounts Receivable
Business Development
Communication Skills
Microsoft Office
Operations
Retail
Account Management
Leadership
Credit Control
Certification
Driving incidence with 3V+E
Interests
Digital media
Social media
Board games
Travelling
Personal Information
Functional Areas: Sales & Business Development
Industries
- Fast Moving Consumer Goods (FMCG)
- Food & Beverages
Timeline
Soft Skills Training
01-2026
Senior Territory Manager - Key Accounts
Pakistan Beverage Limited
07.2024 - Current
Driving incidence with 3V+E
04-2024
Coaching For Impact
04-2024
Negotiation Essentials
04-2024
Territory Development Manager - Key Accounts
Pakistan Beverage Limited
02.2023 - Current
Key Account Executive / Key Account Manager
Pakistan Beverage Limited
05.2016 - 02.2023
Credit Control Executive
Pakistan Beverage Limited
04.2015 - 04.2016
Account settlement officer
Pakistan Beverage Limited
11.2011 - 03.2015
Research Fellow - internee
National institute of labor administration and training
04.2010 - 04.2011
Financial Analyst
Credit Market Solutions (Pvt) Ltd.
10.2009 - 03.2010
Internee
Employers' Federation of Pakistan
08.2009 - 09.2010
BBA (Hons) - undefined
Hamdard University
F.SC - undefined
Board of Intermediate education
S.S.C - undefined
Board of Secondary education
MBA -
Hamdard University