Fatma Abdelmonem

Company Overview:
Co404 – Coliving Space in Latin America (Mexico & Colombia)

• Spearheaded full-funnel marketing strategy across three international coliving locations, boosting direct bookings and reducing reliance on third-party platforms.
• Led influencer marketing campaigns and affiliate partnerships that drove brand awareness and contributed to 30%+ of monthly bookings.
• Created and executed high-converting paid ad campaigns, achieving a 14X+ ROAS on selected campaigns.
• Produced engaging social media content, newsletters, and SEO-optimized landing pages to grow community reach.
• Built booking offers and automated email flows to convert leads and improve retention.
• Organized community events and retreats (e.g., Digital Marketing Week), aligning the brand experience with the digital nomad lifestyle.

Company Overview:
U.S.-Based Web Services Business (multiple e-commerce brands)

• Managed e-commerce store operations across multiple brands, including product listings, options, app data management, and store content.
• Executed technical SEO strategies using SEMrush, improving organic visibility and search performance.
• Wrote optimized meta descriptions, tags, and image alt text to enhance discoverability and CTR.
• Edited and optimized product photos using Photoshop and Canva for improved branding and conversion.
• Assisted in product listing and storefront management on BigCommerce and Shopify, ensuring accuracy and consistency.
• Supported digital growth initiatives by aligning SEO, product content, and brand marketing efforts, complementing influencer-driven campaigns.

• Company Overview: Dubai Based online marketplace, website not provided.
• I was responsible for creating digital media strategies to meet the business goals.
• Create digital content including websites, blogs, articles, animated explainer videos, etc.
• Run social media ads (Facebook, Instagram and TikTok).
• SEO Audit.
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
• Dubai Based online marketplace, website not provided.

• Company Overview: Egypt-based fashion E-commerce store, website not provided.
• Utilizing Google Analytics for data analysis and reporting.
• Managing influencer marketing campaigns and collaborations.
• Planning and implementing social media ads to increase reach and conversions.
• Developing media buying strategies to achieve a target ROI of 10 or higher.
• Copywriting for the website homepage and Ads.
• Managing email marketing campaigns.
• Creating and optimizing push notifications to engage customers.
• Egypt-based fashion E-commerce store, website not provided.

• Company Overview: Egypt-based marketing agency, website not provided.
• I was working with other social media leaders in the organization to create winning social media campaigns across Facebook, Twitter, Instagram, and Snapchat.
• Publish posts across all social media accounts per the social media calendar, including images, video, live video, and stories.
• Tracking social media marketing performance using Google Analytics.
• Research the changing face of social media, including new trends, best practices, evolving platforms and valuable strategies required to resonate with fans and followers.
• Egypt-based marketing agency, website not provided.

• Company Overview: Egypt, Saudi Arabia-based online travel agency, website not provided.
• Creating engaging, creative, innovative content for regularly scheduled posts, which enlightens audiences and promotes brand-focused messages on social media platforms.
• Create the Facebook Ads and make the most suitable adset for the target audience.
• Coordinate social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Moderate the social media platforms.
• Make the Strategy and the editorial calendar for each channel.
• Egypt, Saudi Arabia-based online travel agency, website not provided.