Fausto Bado

• Spearheaded the expansion of LocalFactor's cutting-edge omnichannel advertising and Geograph tools across Latin America, with a focus on the rapidly growing Mexican market.
• Successfully implemented strategic initiatives that resulted in a 125% YoY increase in budget goals, significantly exceeding targets set by the Founder.
• Secured key partnerships with major agencies and Tier-1 brands throughout the region, solidifying LocalFactor's position as a leading Ad-tech provider.
• Cultivated strong relationships with major trading desks, including Matterkind, Precision, Havas, Omnicom, Connect-M, etc. Driving favorable negotiations on rates and business models.
• Forged strategic alliances with top ad-networks, such as ShowHeroes, Kivi, and Hivestack, to expand LocalFactor's omnichannel capabilities and market reach.
• Directly managed a high-performing team of 6 local sales and operations professionals, with an additional 8 remote team members in shared company roles reporting on a dotted line basis.
• Reported directly to the Founder, based in New York City.

• Led the strategic expansion of Dailymotion's business across Latin America, with a primary focus on the key Mexican and Brazilian markets.
• Successfully negotiated a landmark regional partnership with Discovery-Warner Brothers, significantly expanding Dailymotion's reach and establishing the company as the leading provider of video instream solutions in Latin America.
• Developed and managed the regional budget and P&L, consistently exceeding sales quotas and brand penetration targets throughout my three-year tenure above 130%.
• Developed and executed a comprehensive commercial strategy that effectively positioned Dailymotion's video-instream and programmatic solutions as a premier choice for online video advertising.
• Secured major annual agreements with all "Big 6" agencies (Havas, GroupM, Omnicom, Publicis, IPG Mediabrands, Dentsu) and established strong relationships with key boutique agencies. Always prioritizing communication with Direct Clients/ Brands to foster stronger partnerships and more effective strategies.
• Negotiated favorable tech fees with leading trade desks, including Xaxis, Precision, and Matterkind, ensuring optimal market positioning and revenue generation.
• Cultivated and maintained C-Level relationships with major agencies and direct clients, successfully promoting the value of premium instream video advertising strategies.
• Represented Dailymotion at major industry events, including Ad-Week, Brand 100, and IAB Connect, delivering impactful presentations and engaging with specialized media outlets.
• Established new offices in Brazil and Mexico, hiring and managing a team of 7 local professionals, in addition to overseeing cross-functional teams within the company.
• Reported directly to the Chief Revenue Officer (CRO).

• Successfully launched Simpli.fi's Latin American operations, establishing all necessary legal, financial, and operational infrastructure, including local offices.
• Managed a $2M annual budget, driving business development and client acquisition across Central and South America.
• Built and led a high-performing commercial team of 12 professionals, including Account Executives, Account Managers, Traffickers, and support staff, ensuring seamless execution of programmatic sales across all key performance indicators (CPM, CPL, CPC, and CPA).
• Fostered strong relationships with C-Level executives and key decision-makers at agencies and direct clients, driving significant growth in programmatic and direct sales.
• Reported directly to the Board of Directors.

• As the lead sales executive within the digital division, managed over 70% of the digital sales budget, consistently exceeding revenue targets.
• Provided strategic leadership in sales forecasting and reporting, achieving 95% accuracy and delivering valuable insights to the Digital and Commercial leadership teams.
• Developed and implemented tailored sales strategies for top accounts, strengthening client relationships and solidifying Publimetro's position in the competitive digital advertising landscape.
• Built and maintained strong relationships with key executives from leading digital agencies in Mexico, driving revenue growth through effective prospecting, campaign optimization, and upselling strategies.

• • Reported to both the Commercial Director and Country Manager.