FELIX GERARDO RAMIREZ MONTIEL

Vast experience contributing to the growth of Consumer Brands, Platform Mobility Services, Quick Service Restaurants (QSR), Electronics & Technological global organizations, functioning as the Corporate Communications, Public and Government Affairs areas, Director for North Latam and the Caribbean Regions. In addition, proven background working in international communication and advertising agencies. An in-depth knowledge, creating and implementing strategic communication plans. Recognized for successfully managing brand reputation, crisis and sustainability plans which guarantee the continual success of the brands. Effective relationships with media, key opinion leaders, government authorities, NGO's and social media influencers, within cross functional areas, throughout the organization. Team builder empowering communication leaders, within different cultural markets and countries.

Clear understanding of different audiences and stakeholders. Easy and fast adaptability to different teamwork environments, related to new market and technology tendencies. Proven background working in fast paced atmospheres, quickly responding to company and market demands.

Member of the American Society of Mexico Board of Directors and Public Affairs Task Force - Member of the Ronald McDonald House Charities in Mexico - Columnist and member of the Editorial Council of Merca 2.0.

DiDi Global Mobility

• Growth of Driver's earnings perception from 35% to 50%, Brand Health Tracker.
• Growth of Driver´s safety perception from 55% to 62%, Brand Health Tracker.
• Increased SOV from 45% to 52%, IBG Coverage and Talkwalker.
• Successfully implemented the “Indigo” program in LatAm with 50% growth of rides demand.
• Contributed with the communication strategy to 5 million loans granted in financial services.
• Increased of 5 pts. DiDi food variety perception from 45% to 50%, Brand Health Tracker.

McDonald's Arcos Dorados

• Successfully implemented the “Open Doors” and “Sustainability” programs, known as, “The Recipe of the Future”, which resulted in a growth of the brand quality, socially responsible company and created a positive impact in society perception by 10 points (as recorded in the HOT tracker index ´21) within both regions; in addition, more than 15 million people visited the McDonald's Kitchens These programs were recognized by: Elite Marketing Directors Award: Alto Nivel Magazine 2019. AMCO Best Innovative Communication Program: “Open Doors” 2018. Circle of Excellence Award, “Open Doors” Program 2019.
• Supported a breakthrough sales launching communication program, known as “The Famous Orders”, with the BTS Korean musical promotion group, achieving a 60% sales increase within 2 days, that was previously planned for one month.
• Successfully achieved the Cardiologist Mexican Association and Disney Corp. endorsement, thanks to the outstanding communication plan, designed and implemented for the Happy Meal Nutritional improvements.
• Successfully developed and implemented the McDonald´s Recovery Plan “McProtegidos”, during the Covid-19, which included: “3D comm. Program” (Drive thru, Delivery and Digital), which became the benchmark for the Mexican Restaurant Industry (CANIRAC).
• FIP gold award, “McDonald’s 25th Anniversary” for the best Communication plan, within Latin America.
• Recognized in the Annual President´s Award (2010), as one of the 10 most outstanding executives, in the organization for the year 2009.
• Obtained the 1st Mexican restaurant LEED Gold Certificate, given by the US Green Building organization.

Philips Mexicana

• Developed and implemented strategic marketing and communication programs, increasing sales within one year by 20%.
• Created and led the “Transforma Group” (Walmart, Coca Cola, Natura, Unilever & Philips), which resulted in successfully developing a Sustainable Children´s Program. This initiative was presented at the Papalote Museo del Niño with +11,000 visitors within two months.
• Succesfully launched Social Responsibility and Sustainable programs: “Ayúdame Ayudarte”, “Philips Tourism Guides” for protected areas and the “Youth Talent & Art Program”, achieving the Best Integral Socially Responsible Company recognition, from Mundo Ejecutivo Magazine in 2006.
• Developed and launched the “Philips Club Expression”, which was a loyalty consumer program that contributed an increase; in audio and flat TV's market share, from 9% to 16% within one year.
• Winner of the 1st Place Philips Consumer Electronics, Quality Improvement Competition, leading the “Philips World Cup brand champion”, with the FIFA World Cup official sponsor brands, America's program 2006.
• Developed the best Marketing and Communication project: “Bebé 3D” Philips worldwide, in 2005, as a result, was recognized with the Painani Award for the best Integral Marketing Program.

Mentoring