Summary
Overview
Work History
Education
Skills
Timeline
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Fernanda Escobedo

Mérida

Summary

Hello, I'm Fernanda, a dynamic Digital Marketing and Social Media Specialist with a proven track, excelling in multi-channel marketing and data analysis. I've enhanced online engagement through strategic and creative content creation improving website traffic. Adept at creative problem solving, driving brand growth while collaborating effectively across teams to align marketing strategies with business objectives.

Overview

7
7
years of professional experience

Work History

Digital Marketing Specialist

The Palace Company
08.2022 - 08.2025
  • Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
  • Implemented new strategies to improve click-through rates and conversion.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Coordinated with sales teams to align digital marketing efforts with sales objectives, resulting in synchronized growth.

Social Media Coordinator

Hasbro Latam
12.2020 - 02.2022
  • Created social media content with consistent content and tone.
  • Enhanced online engagement with the creation of compelling content for various platforms.
  • Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
  • Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
  • Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
  • Streamlined social media management by utilizing scheduling tools and analytics software for optimal posting times.

Marketing Manager

Patronato Centro Historico | Merida City Hall
01.2019 - 09.2020
  • Developed and implemented marketing strategies to use for the government on-going city projects.
  • Boosted programs awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Collaborated with cross-functional government departments to ensure the right communication across all touchpoints.

Education

Bachelor's Degree in Marketing - Marketing

Universidad Interamericana Para El Desarrollo
Mérida, Yucatán, Mexico
09-2019

Skills

  • Social media marketing
  • Content creation
  • Creative problem solving
  • Multi-channel marketing
  • Strategic planning
  • Digital marketing
  • SEO
  • Detail-oriented
  • Market research and analysis
  • Marketing strategies
  • Data analysis

Timeline

Digital Marketing Specialist

The Palace Company
08.2022 - 08.2025

Social Media Coordinator

Hasbro Latam
12.2020 - 02.2022

Marketing Manager

Patronato Centro Historico | Merida City Hall
01.2019 - 09.2020

Bachelor's Degree in Marketing - Marketing

Universidad Interamericana Para El Desarrollo

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Fernanda Escobedo