FERNANDA ORVAÑANOS FRIGOLET
MEXICO CITY
Summary
Strategic-thinking Account and Sales Manager with 6 years of experience in cultivating partnerships, retaining top accounts and growing profit channels. Passionate leader with expertise in expanding network connections and building client relationships. Results-oriented team builder leveraging strong sales background.
Overview
8
8
years of professional experience
Work History
Account Manager
Uber Direct
05.2023 - Current
- Leading relationship with top Uber Direct partners such as: Petco, Oxxo, Glup (Heinekeen)
- Developing commercial strategies with our partners to grow their own channel trough Uber Direct
- Providing consultancy to our clients on how to enhance their channel and delivery operation to increase sales via e-commerce
- Negotiating contracts with our clients to incentivize Uber Direct as their number one partner for last-mile delivery
- Operational analysis to streamline operations between our clients and Uber Direct
- Monthly Business Review with our merchants to review performance MoM and detect opportunities for improvement
- Proven track record of achieving up to 305% growth in recent months
Key Account Manager Sr CPGs
Cornershop By Uber
11.2022 - 04.2023
- Led relationship with top CPGs to capitalize opportunities and drive business & engagement
- Developed commercial strategies for top brands such as: PepsiCo, Nestlé, Grupo Bimbo and other 8 International AAA brands
- Analyzed Sales and Market Share performance for each CPG to detect opportunities, increase sales & market penetration
- Established KPI targets and Joint Business Plans for top CPGs
- Negotiated with CPGs to increase & incentivize investment in Cornershop
- Conducted regular business reviews with top CPGs
- Generated a revenue of over $38M Mexican Pesos in 2022.
Key Account Manager Jr
Cornershop By Uber
10.2020 - 10.2022
- Developed commercial strategies for fashion, gifts, beauty, and sports retail stores to increase sales
- Worked in lead generation and negotiation with new stores such as: Miniso, Decathlon, Sally Beauty for their launch in Cornershop by Uber
- Led and managed the launch of new stores in the app including the execution of key activities: Contract execution, Marketing communication, Catalog integration
- Established KPIs targets and Joint Business Plans for top stores such as: Sanborns, Miniso, Sally Beauty, Fantasías Miguel, among others, to increase non-groceries stores penetration
- Analyzed sales and orders performance for each store to detect opportunities and increase their sales
- Analyzed gross profit to detect opportunities and execute optimization work to increase our profitability
- Developed commercial strategies to capitalize each seasonality.
Sales & Marketing Consultant
Page Personnel
02.2020 - 10.2020
- Prospected and drove negotiations with new customers primarily in the consumer goods industry
- Executed Marketing Consulting projects and strategies
- Participated in the recruitment of sales & marketing talent
- Worked in the detection and capitalization of new business opportunities.
Business Development Specialist, North LATAM
InnerWorkings
09.2017 - 01.2020
- Prospected and negotiated with new clients such as Coca-Cola, Bacardi, Beiersdorf, AstraZeneca, Levi´s and Lala
- Led the assessment and due diligence process for new clients, including key activities such as: Historical information analysis, Commercial proposal development based on P&L, Contract execution, Implementation of the new trade marketing process
- Conducted regular business reviews with top clients.
Business Intelligence
InnerWorkings
10.2016 - 09.2017
- Implemented a system to manage the operation and data generation for the training of key stakeholders
- Created monthly reports to monitor critical business information such as: KPI & SLA compliance, Financial goals, Profitability
- Conducted QBR for our clients
- Led pitch presentations for potential clients.
Education
Industrial Engineer -
Universidad Iberoamericana
12.2016
Skills
- Leadership and Teamwork
- Data Driven
- Critical thinking and problem solving
- Negotiation
- Active Listening & Communication
- Dynamic
Languages
English
Advanced
C1
Spanish
Bilingual or Proficient (C2)
Timeline
Account Manager
Uber Direct
05.2023 - Current
Key Account Manager Sr CPGs
Cornershop By Uber
11.2022 - 04.2023
Key Account Manager Jr
Cornershop By Uber
10.2020 - 10.2022
Sales & Marketing Consultant
Page Personnel
02.2020 - 10.2020
Business Development Specialist, North LATAM
InnerWorkings
09.2017 - 01.2020
Business Intelligence
InnerWorkings
10.2016 - 09.2017
Industrial Engineer -
Universidad Iberoamericana
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