Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Languages
Certification
Timeline
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Fernanda (Maff) Peña

Zapopan

Summary

Dynamic Talent Acquisition Specialist with a proven track record at IBM, enhancing recruitment strategies and achieving a 34% increase in qualified applicants. Skilled in full cycle recruitment and candidate sourcing, I excel in building talent pipelines and fostering stakeholder relationships, driving organizational success through innovative engagement initiatives.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Talent Acquisition Sourcing Specialist- Americas

IBM
Zapopan
07.2024 - Current
  • Contractor Role (1 year)
  • Developed a talent acquisition strategy that focused on sourcing passive candidates, resulting in a 34% increase in qualified applicants.
  • Analyzed current and past hiring data to identify areas of improvement and develop targeted talent acquisition strategies.
  • Created and maintained a talent pipeline by sourcing and recruiting qualified candidates.
  • Working directly with the stakeholders of the different projects to strengthen the work with the sourcing team.
  • Active participation in engagement and cultural activities.

HR Specialist

TTI Inc.
Zapopan
08.2023 - 07.2024
  • Implemented a new organizational structure that streamlined communication, improved efficiency, and reduced operational costs.
  • Responsible for recruiting at Mexico level reviewing 9 offices remotely and 3 locations in Guadalajara. Looking to fill administrative, mass and operative positions.
  • Collaborated with stakeholders and business unit leaders to address employee issues.
  • Led the creation of an employee squad for engagement and organizational culture, generating activities for the 3 offices in Guadalajara and options for remote employees.
  • Reduced the use of external recruitment agencies to 0% by taking ownership of the internal process and creating a pipeline of candidates for the most sought-after positions.

Talent Acquisition Partner

IBM
Zapopan
05.2020 - 07.2023
  • End to end recruitment process for all different business unit inside the company.
  • Created a suite of recruitment tools and resources to improve the candidate experience and guide hiring decisions.
  • Conducted market research to identify new trends and best practices in recruitment and selection.
  • Strategies to find diverse talent such as events, campaigns, etc.
  • Participation in school activities such as job fairs, presentations, activities, etc.
  • Leader of the Students program at LATAM level, being 7 countries of which I was responsible for administrative activities of the program and recruitment.
  • Creation and planning of engagement activities for the program.
  • Creation of recruitment strategies and events for the various female representation targets.
  • Creation of necessary documents for students according to the regulations and needs of their universities.
  • Built relationships with top universities to expand the talent pipeline and improve recruitment outcomes.

Talent Attraction

Laak Mobility Group
Zapopan
07.2018 - 05.2020
  • Recruit and select the talent for the three brands (Europcar, Mobi, Keddy) with more than 10 branch offices assigned at México level.
  • Utilized social media platforms to create a comprehensive talent attraction strategy.
  • Selected and hired over 400+ employees.
  • Point of contact for employee questions and concerns.
  • Developed and maintained a talent database to store and track information about candidates.
  • Follow-up to doubts and internal guidance to employees, solving payroll problems, vacations, etc.

HR Intern

Soriana
Zapopan
05.2017 - 05.2018
  • Created and maintained an employee handbook and other HR documents, ensuring compliance with company policies and legal requirements.
  • Developed and maintained HR databases and records, ensuring data accuracy and privacy standards were met.
  • Project implementation for the leads and department managers, in which workshops were held with different themes such as leadership teamwork, delegation of tasks, etc.
  • Project implementation for the leaders and stakeholders, in which workshops were held with different themes such as leadership, teamwork, delegation of tasks, etc.

Education

Social Work - Human Resources

Universidad de Guadalajara
Zapopan
05.2018

Skills

  • Adaptability
  • Full Cycle Recruitment
  • Multitasking Skills
  • Employment Data Tracking
  • Project Planning
  • Candidate Sourcing
  • Sourcing search
  • Boolean searches
  • LinkedIn Recruiter
  • Talent Insights
  • X ray searchers
  • Market research
  • Recruitment strategy
  • ATS experience (Kenexa, Ultipro, Avature)

Languages

English, Highly proficient

Personal Information

Title: Talent Acquisition / HR Generalist

Languages

Spanish
First Language
English
Advanced (C1)
C1

Certification

Enterprise Design Thinking Practitioner – IBM Badge 2020 IBM Agile Explorer – IBM Badge 2020
IBM Virtual Collaborator – IBM Badge 2020
IBM Growth Behaviors – IBM Badge 2022

Advancing Accessibility – IBM Badge 2023
Become a SAP Recruitment SME - Intermediate level – IBM 2024 HR Automation – IBM 2024
Generative AI in HR – IBM 2024
Talent Insights LinkedIn – IBM 2024
Ask Better Questions - Build Better Relationships – Udemy 2024 Time Management Mastery: Do More, Stress Less – Udemy 2024

Timeline

Talent Acquisition Sourcing Specialist- Americas

IBM
07.2024 - Current

HR Specialist

TTI Inc.
08.2023 - 07.2024

Talent Acquisition Partner

IBM
05.2020 - 07.2023

Talent Attraction

Laak Mobility Group
07.2018 - 05.2020

HR Intern

Soriana
05.2017 - 05.2018

Social Work - Human Resources

Universidad de Guadalajara

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Fernanda (Maff) Peña