Summary
Overview
Work History
Education
Skills
Curriculumdetails
Timeline
AdministrativeAssistant
FERNANDO CANTU

FERNANDO CANTU

Senior Sales Executive
México,MX

Summary

Sales executive with broad business development experience. The Scope includes all application technology used by the business and functions to enable internal and external work processes. Able to align leaders, craft a vision, and solve complex business problems involving strategy, people, process and technology. Particularly skilled in complex projects and major accounts management. Skilled to develop and maintain relationships with key business executives resulting in a clear direction of technology and business processes initiatives who enable the financial and strategic business objectives of the business.

Overview

25
25
years of professional experience
2
2
Languages

Work History

Senior Sales Executive

INNDOT
01.2022 - Current
  • Consistently exceeded defined sales quotas, driving significant revenue growth for the company.
  • Developed new business opportunities for company growth through effective networking and client presentations.
  • Delivered tailored solutions based on individual client needs by thoroughly understanding their business objectives and pain points.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Increase 100% sales in the first year, 180% in the second year

Senior Sales Account Executive

Servicenow
04.2020 - 12.2022
  • Sales manager for major companies like CEMEX, Aeromexico, ARCA Continental and Mexican Senate
  • Managed complex C level contract negotiations successfully by achieving win-win outcomes for both parties involved in the deals.
  • Exceed quota in 120 % first year and 360% second year
  • Implemented effective upselling strategies that resulted in increased product penetration within existing accounts.

Product Account Manager

BMC Software
01.2015 - 01.2020
  • Quota Club 4 - years
  • #1 LATAM Product Account Manager three years in a row
  • Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
  • Established long-term customer relationships to enhance client loyalty and satisfaction.
  • Led the collaboration of teams across functions to deliver tailored client solutions.
  • Clients included major accounts like: PEMEX, IMSS, Banorte, SAT, Kio networks, ISSSTE.

Consultant

Independant
01.2013 - 03.2015
  • Senior consultant to the SCT Secretary on technological issues
  • Managed negotiations with suppliers for the main SCT strategic contracts
  • I provided consulting for the management of complex SCT contracts

CIO

Instituto Federal De Telecomunicaciones
03.2011 - 12.2013
  • Provided comprehensive IT services for more than 1200 Institute employees, enhancing efficiency, productivity and collecting process with technical tools and sound IT strategies.
  • Managed yearly IT budgets of around $20 MUSD and led a team of 62 IT and process specialist’s professionals. Oversaw all aspects of IT functions
  • Automated main business processes, including collection, supervision and verification, telecommunication register and obligations fulfillment, all based on SAP CRM and TRM platforms offering a 360° to all areas of the company increasing collection in the first year for more than $4,000,000 US Dollars.

Information Technology VP for Register and Collect

IMSS
04.2007 - 12.2010
  • Redefined, designed and automated the collect, affiliate and control processes, that program saved more than 40 million dollars yearly. Automation was based in Oracle Siebel and Oracle Tax Solution.
  • Led a 100 IT professionals team, responsible for managing more than 150 applications countrywide.
  • Consolidated more than 90 Help Desks countrywide in one single Service Desk providing support to 40 thousand users. Consolidation included process development and BMC Remedy implementation.
  • Designed, implemented and managed the Network Operation Center, this project included process development and BMC SW tools implementation, currently monitors more than 3000 components.

Education

MBA - Human Resources Management

Instituto Tecnológico Autonomo De Mexico (ITAM)
Mexico City, Mexico
05.2001 -

Bachelor of Science - Electromechanical Engineering

Universidad Anahuac
Mexico, México, Mexico
05.2001 -

Skills

Sales development

Curriculumdetails

Consultancy Firm specialize in SaaS, Manage forecast and sales of 7 salespersons., Manage a group of 16 technical and presales resources., Multiplied the business unit's revenue by 6 through 7 new logos in my first year., Increase 200% sales in the second year., SW Company, Sales manager for major companies like CEMEX, Aeromexico, ARCA Continental and Mexican Senate., Exceed quota in 120% first year., Exceed quota in 360% second year., SW Company, Quota Club 4 - years., #1 LATAM Product Account Manager three years in a row., Clients included PEMEX (government own oil and gas), IMSS (Mexico social security and health care), Banorte (Mexico No. 2 Bank), SAT (Mexico IRS), Kio networks (Mexico no.1 datacenter), ISSSTE (Mexican government healthcare)., Strategic Consultancy Services, Lead and closed sales for 4.6 million dollars in 2014 working with the Communications government agency., Lead and closed sales for 2.3 million dollars in 2015 working with PEMEX (government own oil and gas)., Telecommunication and Competition regulator government agency., Provided comprehensive IT services for more than 1200 Institute employees, enhancing efficiency, productivity and collecting process with technical tools and sound IT strategies. Managed yearly IT budgets of around $20 MUSD and led a team of 62 IT and process specialist's professionals. Oversaw all aspects of IT functions., Automated main business processes, including collection, supervision and verification, telecommunication register and obligations fulfillment, all based on SAP CRM and TRM platforms offering a 360 to all areas of the company increasing collection in the first year for more than $4,000,000 US Dollars., Implemented the IFT eStrategy focus on automating services the Institute provide to external users countrywide. Included the use digital signature for more than 25 services that now can be performed through the IFT web portal., Mexican Social Security Agency, Redefined, designed and automated the collect, affiliate and control processes, that program saved more than 40 million dollars yearly. Automation was based in Oracle Siebel and Oracle Tax Solution., Provided applications support used by 850 thousand employers and 40 million employees countrywide in a 7x24 schedule., Led a 100 IT professionals team, responsible for managing more than 150 applications countrywide., Cleaned, consolidated and migrated more than 1200 databases countrywide on IMSS master database., Consolidated more than 90 Help Desks countrywide in one single Service Desk providing support to 40 thousand users. Consolidation included process development and BMC Remedy implementation., Designed, implemented and managed the Network Operation Center, this project included process development and BMC SW tools implementation, currently monitors more than 3000 components., Managed yearly budgets of around $40 MUSD., Consultancy firm, Built pre-sales processes and support the definition, building and delivery ITSM and infrastructure services leading to greater sales., Exceeded sales quota by 160% annually for three consecutive years., Generate sales for more than 12 million (USD) in PEMEX in two years., Generate sales for more than 6 million dollars in SAT., World's leading cereal producer with approximately $11 Billion in global sales., Collaborated with 5 colleagues to create and implement shared services concept for Kellogg Latin America, which was subsequently adopted for use worldwide. 9,000K USD of savings worldwide.

Timeline

Senior Sales Executive

INNDOT
01.2022 - Current

Senior Sales Account Executive

Servicenow
04.2020 - 12.2022

Product Account Manager

BMC Software
01.2015 - 01.2020

Consultant

Independant
01.2013 - 03.2015

CIO

Instituto Federal De Telecomunicaciones
03.2011 - 12.2013

Information Technology VP for Register and Collect

IMSS
04.2007 - 12.2010

MBA - Human Resources Management

Instituto Tecnológico Autonomo De Mexico (ITAM)
05.2001 -

Bachelor of Science - Electromechanical Engineering

Universidad Anahuac
05.2001 -
FERNANDO CANTUSenior Sales Executive