Fernando Agustin D'Acunto
Marketing Strategist | B2B Marketing | Growth Specialist | Professor Of Marketing
Mexico City
Summary
Regional marketing professional driving strategical ideas and solutions to companies and brands. Excellent organizational skills, with expertise on handling agile retrospectives, design thinking sessions and strong interpersonal skills and extensive client-facing experience.
Professor of strategic and performance marketing in the master, the executive and in company programs at ISDI, Collective Academy and Digital House.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Sr Product Marketing Manager - YouTube Ads
Google
07.2022 - Current
- Lead YouTube Ads product marketing strategy to foster brand awareness, product adoption and actioned revenue among advertisers.
- Solve strategic marketing challenges including product positioning and messaging anchored in audiences needs.
- Connect with Product Specialists, Research, Partnership, Music and cross functional teams in order to deliver powerful narratives to advertisers.
- Drive adoption and usage of YouTube Ads amongst Large Advertisers, Agencies and SMBs by optimizing acquisition funnel and conversion rates.
- Be the consultative partner to regional and cross-functional teams, helping their go-to-market plans.
Head of Strategy
Selva By Aleph
04.2018 - 07.2022
- Develop strategic marketing solutions that address the client's business challenges/ goals
- Lead marketing strategies and product development for local and regional clients: Cinemex, Sony Pictures Television, Procter & Gamble, Tommy Hilfiger, Hyundai, Huawei, Snapchat
- Oversee strategy, content creativity and implementation campaigns through Aleph/IMS top partners: Snapchat, LinkedIn, Twitch, Twitter and TikTok
- Build long term, trusting relationships with shareholders, business partners and authorities.
Growth Marketing Manager
ZX Ventures
06.2016 - 04.2018
- Working for ZX Ventures, Anheuser-Busch InBev
- Start Up - App Preo Define the consumer marketing plan; brand positioning, message matrix, establish the optimal media planning and buying; manage the consumer marketing budget, agency resources, and report marketing results to leadership
- Participate in the establishment, implementation and measurement of the effectiveness of campaigns to help drive adoption of the Preo App, including traditional advertising, digital paid advertising, affiliate marketing and social media marketing.
Marketing Communications Manager
Selva By Aleph
01.2014 - 05.2016
- Responsible for integrating creative and content production for brands: Noblex, Claro, Techint, Nextel, VW, Heineken
- Considering target audience, media channels and brand objectives
- Responsible for building the Strategic Planning team in order to get better and deepest knowledge to execute marketing campaign
- Compile Storytelling into road maps and collaborate on the proposals for brands.- Facilitate agile retrospective meetings.
Digital Marketing Manager
MercadoLibre
01.2010 - 01.2014
- Lead Mercado Libre Acquisition Strategy through digital channels Redesigned and Restructured of Google Ads and Facebook Ads increasing ROI, CTR and related conversion metrics for all Latam countries
- Key Contact for delivering customer's behavior through Web Analytics and Business intelligence platform (MicroStrategy) for accurate decision making
- Measured of Social Media Channel and delivered Reports to board members
- Provided support to Social Media Team.
Reporting Analyst
Accenture
02.2008 - 01.2010
- Responsible for conducting different tests in SAP environments and reporting results
- Interaction with internal clients of the Departments of Finance, Purchasing and Foreign Trade in order to find effective solutions to different operating problems
- Co-responsible for the migration of the Accounts Payable process from the Colombian Operation to the SSC: Proposals for improvements to achieve the standardization of the process
- Participation in coordination in order to ensure the optimal flow of information between affiliates and SSC
- Task accomplished in: Medellín - Colombia.
Education
Master in Marketing And Communications
San Andres University
Buenos Aires 05.2012 - 05.2013
BBA -
Buenos Aires University
Buenos Aires 05.2003 - 05.2009
Skills
Market Research
Creative Storytelling
Brand Building
Design Thinking
Facebook Ads
Google Ads
Analytics
Business Intelligence
Ecommerce Marketing
Search Engine Optimization
Email marketing
Agile Methodologies
Social Media Influencer Marketing
B2B Marketing
Event Marketing
Speaker
- IMS Immersion 2021 - The strategic secret to build powerful campaigns
- Facebook Rise 2021 - Digital Marketing Creative Strategy
- Influencer Summit 2021 - Short vs Long Content Creation
- Snapchat Webinars 2020 - The power of Snapchat and Augmented Reality
- Creative Lab IAB 2019 - Strategic framework to build connected campaigns
- Digital Summit 2019 - Back to the Future Marketing
Patents
- Google Project Management
- Google Career Certificates
- Powerfull Retrospectives
- Kleer I Agile Coaching & Training
- Google Adwords Qualified - Display Advertising Advanced
- Google Tableau Software
- Tableau
Timeline
Sr Product Marketing Manager - YouTube Ads
Google
07.2022 - Current
Head of Strategy
Selva By Aleph
04.2018 - 07.2022
Growth Marketing Manager
ZX Ventures
06.2016 - 04.2018
Marketing Communications Manager
Selva By Aleph
01.2014 - 05.2016
Master in Marketing And Communications
San Andres University
05.2012 - 05.2013
Digital Marketing Manager
MercadoLibre
01.2010 - 01.2014
Reporting Analyst
Accenture
02.2008 - 01.2010
BBA -
Buenos Aires University
05.2003 - 05.2009