Francisco Javier De León Vázquez
Architect
Mexico, México
Summary
Strategic and results-oriented family owned business leader with experience in design, strategy, planning and operations. Skilled in developing and executing award winning designs solutions, business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
22
22
years of professional experience
12
12
years of post-secondary education
Work History
Managing Director
Grupo De León
Mexico City
10.2020 - Current
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
- Increased overall company performance by implementing strategic management initiatives and streamlining operations.
Co-Managing Director
Titanium Design
05.2016 - Current
- Created new side business for new markets and led its full integration with Design and Architecture disciplines.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Improved brand consistency by developing and implementing a comprehensive creative strategy for multiple marketing campaigns.
- Developed cohesive visual strategies across print, digital, and social media platforms to engage consumers at every touchpoint throughout their purchasing journey.
- Mentored junior designers, fostering an environment of continuous learning and professional development.
- Established strong relationships with clients by delivering exceptional design work on schedule and within budget constraints.
- Optimized internal resources by reallocating staff based on project needs, increasing overall team effectiveness and reducing costs.
- Implemented regular performance reviews for team members, providing constructive feedback and fostering career growth opportunities.
- Managed a team of designers, ensuring timely completion of projects while maintaining high-quality standards.
- Developed streamlined processes for project management, resulting in increased efficiency and productivity within the design team.
- Oversaw all aspects of creative projects from conception to final execution, ensuring consistent brand messaging across channels.
- Reduced production timelines by streamlining workflows between design teams and external vendors, ensuring timely delivery of high-quality assets.
- Monitored industry trends to keep creative materials fresh and engaging.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Directed and supervised a team of designers to create award-winning packaging and branding designs.
- Formulated and monitored budgets to manage expenses and control costs.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Monitored progress of projects, keeping on schedule and within budget.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
Director - Managing Partner
De León Profesionales
10.2008 - Current
- Led our Design Agency and helped its continuous growth and evolution to a recognized firm in the Creative Industry in Mexico.
- Helped create a highly specialized, multidisciplinary team focused on branding strategies, identity design and packaging design.
- Helped win national and international design awards.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Elevated company profile in industry by spearheading comprehensive rebranding initiative.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
- Interacted well with customers to build connections and nurture relationships.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Increased client base by implementing effective marketing strategies and fostering long-term relationships.
- Implemented innovative solutions to challenges faced by the firm, ensuring its competitive edge in the market.
- Established and implemented business procedures and process improvements.
- Established clear communication channels within the organization, fostering collaboration among team members towards shared goals.
- Managed complex projects across multiple departments, ensuring timely completion within budget constraints.
- Managed financial, operational and human resources to optimize business performance.
- Represented organization at industry conferences and events.
- Created succession plans to provide continuity of operations during leadership transitions.
- Directed technological improvements, reducing waste and business bottlenecks.
- Utilized data-driven insights to inform branding decisions, ensuring strategies were grounded in measurable results and market trends.
- Evaluated client competitors'' branding efforts, identifying strengths and weaknesses to inform competitive advantage development initiatives.
- Streamlined internal processes for efficient project management, enabling timely delivery of quality branding solutions.
- Designed visually appealing logos and marketing materials that effectively communicated brand identity while adhering to established guidelines.
- Presented persuasive pitches to potential clients, securing new business opportunities and expanding company portfolio.
- Optimized product packaging designs for enhanced shelf appeal, increasing sales revenue for clients in retail environments.
- Attended trade shows and vendor meetings throughout year.
- Initiated employee training programs on current branding trends and best practices, fostering a knowledgeable team capable of delivering exceptional service.
- Revitalized struggling brands by repositioning them within the market, leading to improved sales performance and renewed consumer interest.
- Collaborated with cross-functional teams to create cohesive brand messaging across multiple platforms, ensuring consistency and effectiveness.
- Implemented quality control measures to ensure all graphic design deliverables met or exceeded client expectations.
- Increased client satisfaction by developing innovative and eye-catching graphic designs for various projects.
- Recruited top talent from both internal sources and external networks, effectively growing the Graphic Design Division''s skillset capabilities over time.
- Established a strong brand identity through consistent use of typography, color schemes, and visual elements in all designs.
- Expanded the company''s service offerings by introducing new capabilities such as animation, video production, and interactive media design.
- Served as an industry expert by participating in conferences, webinars, and panels, sharing valuable insights on effective graphic design strategies and techniques.
- Mentored junior designers, providing guidance on best practices and fostering professional growth within the division.
- Led a team of talented designers to achieve consistent high-quality results across all design projects.
- Cultivated long-lasting relationships with key clients through exceptional customer service and attention to detail in every project delivered.
- Championed the use of cutting-edge software and technologies to stay ahead of industry trends in graphic design.
- Optimized workflow efficiency by regularly evaluating processes and making necessary improvements as needed.
- Streamlined the design process by implementing efficient project management systems and tools.
- Negotiated contracts with vendors, ensuring favorable terms and cost savings for the company.
- Delivered visually compelling presentations that effectively communicated design concepts to clients and stakeholders.
- Collaborated with cross-functional teams to ensure cohesive branding and messaging across all marketing materials.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Monitored progress of projects, keeping on schedule and within budget.
- Oversaw implementation of editing, color correction and other post-production processes.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Conducted research and identified market trends to inform creative direction.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
- Managed budgets for multiple design projects, consistently delivering high-quality work within allocated resources.
Senior Design Architect
Fewer Harrington Lawlor
04.2005 - 09.2008
- Enhanced design quality by implementing innovative architectural concepts and strategies.
- Championed continuous improvement within the firm by sharing best practices, lessons learned, and innovative design approaches throughout the team.
- Stayed abreast of industry trends, integrating cutting-edge technologies into designs as appropriate.
- Managed client relationships, maintaining clear communication channels and addressing concerns promptly.
- Participated in design competitions, showcasing creativity and expertise in various architectural styles and applications.
- Mentored junior architects, enhancing their skills and fostering professional growth.
- Collaborated with cross-functional teams to ensure seamless integration of design elements.
- Optimized space utilization by creating functional layouts that catered to user needs while adhering to budget constraints.
- Attended team meetings to resolve technical and project issues and review project schedules.
- Produced detailed drawings and specifications used by contractors and engineers to build projects.
- Filed construction permits to receive approval from local municipalities.
- Oversaw the development of comprehensive construction documents, ensuring adherence to client specifications and industry standards.
- Streamlined project processes for improved efficiency and timely completion of projects.
- Maintained quality control standards and procedures for accurate and precise measurements, illustrations and documentation.
- Reviewed technical drawings developed by CAD technicians and drafters.
- Refined conceptual designs into detailed plans by adding floor plans, elevations and section drawings.
- Created detailed plans for construction projects within equipment specifications and budgeting.
Design Architect
GIA+A
03.2003 - 03.2005
- Optimized space utilization by conducting thorough site analyses and implementing creative design solutions.
- Delivered high-quality design presentations that effectively communicated design concepts to clients and stakeholders.
- Managed multiple concurrent projects while maintaining strict adherence to deadlines and budget constraints.
- Developed comprehensive construction documents, streamlining communication between architects, engineers, and contractors.
- Reduced project timelines through efficient design process improvements and close collaboration with clients.
- Collaborated with multidisciplinary teams to develop innovative designs for mixed-use developments, improving community engagement.
- Reviewed technical drawings developed by CAD technicians and drafters.
- Communicated with vendors and contractors to incorporate input into project designs.
- Attended team meetings to resolve technical and project issues and review project schedules.
- Maintained quality control standards and procedures for accurate and precise measurements, illustrations and documentation.
- Researched materials to determine appropriate selection for projects.
- Refined conceptual designs into detailed plans by adding floor plans, elevations and section drawings.
- Filed construction permits to receive approval from local municipalities.
- Produced detailed drawings and specifications used by contractors and engineers to build projects.
- Designed custom furniture adapted to floor plans, working closely with multiple furniture vendors.
Junior Architect
GF+G
Mexico City
10.2002 - 05.2003
- Collaborated with senior architects for efficient project completion and client satisfaction.
- Designed and drafted project blueprints.
- Utilized AutoCAD to complete designs, model renderings and specification details.
- Managed projects from concept through delivery.
Education
Master of Arts - Branding Design
Universidad Superior De Diseño De Barcelona
Barcelona, Spain 06.2024 - Current
Course - Service Strategy
ITAM
Mexico City, Mexico 06.2020 - 06.2020
Course - Branding And Brand Management
ITAM
Mexico City, Mexico 06.2019 - 08.2019
Course - Customer Service Management
IPADE
Mexico City, Mexico 06.2019 - 06.2019
Diploma - Senior Business Management
IPADE
Mexico City, Mexico 08.2017 - 07.2018
Course - Finance And Accounting
ITAM
Mexico City, Mexico 01.2015 - 02.2015
Course - Family Business Management
ITAM
Mexico City, Mexico 10.2014 - 11.2014
Bachelor of Arts - Architecture
Universidad Nacional Autónoma De México
Mexico City, Mexico 08.1998 - 09.2003
High School Diploma -
Modern American School
Mexico City, Mexico 09.1992 - 07.1998
Skills
Business Development
Client Relationships
Business Administration
Staff Management
Operations Management
Project Management
Team Collaboration
Organizational Development
Strategic Partnerships
Negotiation
Account Management
Team Leadership
Teamwork and Collaboration
Packaging Design
Creative Direction
Timeline
Master of Arts - Branding Design
Universidad Superior De Diseño De Barcelona
06.2024 - Current
Managing Director
Grupo De León
10.2020 - Current
Course - Service Strategy
ITAM
06.2020 - 06.2020
Course - Branding And Brand Management
ITAM
06.2019 - 08.2019
Course - Customer Service Management
IPADE
06.2019 - 06.2019
Diploma - Senior Business Management
IPADE
08.2017 - 07.2018
Co-Managing Director
Titanium Design
05.2016 - Current
Course - Finance And Accounting
ITAM
01.2015 - 02.2015
Course - Family Business Management
ITAM
10.2014 - 11.2014
Director - Managing Partner
De León Profesionales
10.2008 - Current
Senior Design Architect
Fewer Harrington Lawlor
04.2005 - 09.2008
Design Architect
GIA+A
03.2003 - 03.2005
Junior Architect
GF+G
10.2002 - 05.2003
Bachelor of Arts - Architecture
Universidad Nacional Autónoma De México
08.1998 - 09.2003
High School Diploma -
Modern American School
09.1992 - 07.1998
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