Flor Rodriguez Alcocer
International Relations
Cancún
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
26
26
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Sales Director for USA, CA Y LATAM
Grupo Lomas
11.2018 - 01.2024
- Led a high-performing sales team B2B for Mexico, USA, CA y LATAM markets as well as Group sales.
- . Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the oranization´s goals and products.
- Searched for new clients in order to increase the Companies revenue.
- Developed strong partnership and maintained the relationships by consistently addressing clients needs and providing exceptional service.
- Managed the teams Annual travelling plans in order to coordinate their participation in trade shows and onsite sales calls for all markets.
- Managed budget plans.
- Collaborated with operations teams withing the company to develop innovative product offerings to the clients.
- Coordinated along with the Marketing team the Companies presentation on the different products and services offered for key partners.
- Delivered consistent results against quarterly targets by monitoring the teams KPIs closely and adjusting tactics as needed.
Business Development USA/CA Manager
Riu hotels
01.2015 - 01.2018
- Led the B2B Sales team focused on the USA and Canada Markets for all Riu hotels in America.
- Implemented specific strategies following the markets trend in order to increase clients data base for Riu hotels.
- Developed and maintained close relationships with Tour Operators.
- Collaborated along with the Marketing team on achieving Annual plans with key partners.
- Trained and motivated the team to increase productivity.
- Managed budgets effectively.
MICE Sales Manager
Tropical Incentives DMC
01.2014 - 01.2015
- Developed Incentive Programs for GRoups seeking to stay in the Mexican Caribbean.
- Managed meetings with clients and the suppliers.
- Supervised Operations team ensuring clients satisfaction.
- Handled customer relations issues.
- Site inspections with clients and suppliers
- Negotiated contracts with clients and suppliers, ensuring the best pricing for company profatibility.
Sales & Groups Manager, El Dorado Royale Hotel
Karisma Hotels
11.2005 - 04.2013
- Let the Sales team of the El Dorado hotels, which included 3 properties.
- Maximied performance by monitoring daily activities and mentoring team members.
- Supervised personally special events like VIP photoshootings, fam trips & Press groups.
- Organized the program for the Gourmet Inclusive Vacation Consultant Annual event along with the hotels Operations team.
- Maintain and developed strong relationships with Tour Operators and key accounts.
- Attended International trade shows
- Excuted Marketing strategies that effectively communicated brand values, increasing brand recognition.
Groups Manager
Iberostar Tucan Quetzal Hotel
01.2003 - 11.2004
- Group hotel quotes
- supervised events
- Assisted clients needs within the hotel to ensure their satisfaction.
Sales & Groups Manager (Lomas Travel)
Viajes Turquesa del Caribe Mexicano
01.2000 - 01.2003
- Led the Sales and Groups teams.
- Maximized performance by monitoring daily activities.
- Developed strategies with the teams seeking to increase company´s clients and achieving annual goals.
- Controlled costs to keep business operating within budget.
- Developed and maintained relationships with customers and suppliers.
Sales Assistant
Eurolatino Viajes
01.1998 - 01.2000
- Assisted the Sales Director in contracting suppliers for the Agency.
- Group Quotes
- Developed and maintained relationships with suppliers.
- Handled customer inquiries.
- Reports
Education
BBA - International Relations
Instituto Tecnológico Y De Estudios Superiores De Monterrey (ITESM)
Monterrey, N.L.12-1997
High School Diploma -
Universidad La Salle Cancún
Cancún, Q.Roo06-1993
Curso - Coaching y Mentoring Ejecutivo
WIT 360
09.2023 - Current
Diploma - Online Advertising
UNID
Cancun10-2013
Curso - Six Sigma
ITESM
01.2011 - 1 2012
Curso - Negociacion Internacional
Universidad Pontificia de Comillas
Skills
- Business development
- Sales strategies
- Team work and collaboration
- Customer Service
- Adaptability and flexibility
- Active listening
- Multitasking
- Excellent communication
Computer Programs
- Excel
- Word
- Power Point
- Internet
- Front
- Power BI
Years Of Residence
40
Personal Information
- Place of Birth: Yucatan
- Nationality: Mexican / USA
- Marital Status: Single
Timeline
Curso - Coaching y Mentoring Ejecutivo
WIT 360
09.2023 - Current
Sales Director for USA, CA Y LATAM
Grupo Lomas
11.2018 - 01.2024
Business Development USA/CA Manager
Riu hotels
01.2015 - 01.2018
MICE Sales Manager
Tropical Incentives DMC
01.2014 - 01.2015
Curso - Six Sigma
ITESM
01.2011 - 1 2012
Sales & Groups Manager, El Dorado Royale Hotel
Karisma Hotels
11.2005 - 04.2013
Groups Manager
Iberostar Tucan Quetzal Hotel
01.2003 - 11.2004
Sales & Groups Manager (Lomas Travel)
Viajes Turquesa del Caribe Mexicano
01.2000 - 01.2003
Sales Assistant
Eurolatino Viajes
01.1998 - 01.2000
Curso - Negociacion Internacional
Universidad Pontificia de Comillas
BBA - International Relations
Instituto Tecnológico Y De Estudios Superiores De Monterrey (ITESM)
High School Diploma -
Universidad La Salle Cancún
Diploma - Online Advertising
UNID
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