Francisco Castro Fernández
Digital Marketing Manager
Córdoba
Summary
Dedicated Digital Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
4
4
years of professional experience
4
4
Languages
24
24
years of post-secondary education
Work History
Assistant PPC Manager
Enflet
05.2024 - 07.2024
- Identified opportunities for account growth by analyzing search query reports and expanding keyword lists to contain top 10% Keywords.
- Reduced wasted spend on irrelevant keywords by performing regular negative keyword mining.
- Contributed to revenue growth by identifying new targeting options within display network campaigns.
- Collaborated with cross-functional teams, aligning PPC goals with overall marketing objectives.
- Enhanced ad visibility by conducting comprehensive competitor research and adjusting bids accordingly to keep our client's products top 10.
- Maintained strong relationships with clients through effective communication about ongoing projects updates.
Customer Service Rep.
Results Cx
01.2023 - 04.2024
- Responsible for providing front-line customer service for Home Depot, addressing customer inquiries, resolving issues, and managing complex logistical problems
- Handled over 40 customer call inquiries and suggestions courteously and professionally each day.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues while continiously achieving the top 90% percentile of KPIs.
Content Strategist and SEO Copywriter
Freelance
06.2020 - 07.2023
- Crafted compelling content that resonated with target audiences while adhering to SEO best practices
- Conducted in-depth keyword research, optimized meta tags, and created shareable content that drove organic traffic and conversion.
- Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.
Chat Service and Annotation Specialist
E2f, Inc.
02.2022 - 12.2022
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Created and delivered presentations to internal and external stakeholders to showcase our work improving results in 7%.
- Developed strong client relationships through consistent communication and attentive service.
- Enhanced team productivity by streamlining processes and implementing time-saving strategies that saw us achieving 3% more tickets resolved YoY.
E-Commerce Specialist and Shopify Consultant
Fiverr
11.2021 - 05.2022
- Managed and optimized online stores for various clients, focusing on enhancing user experiences and driving sales growth
- Utilized Shopify to create visually appealing storefronts, collaborated with content creators, and implemented marketing strategies.
- Conducted regular competitor analysis to stay informed of industry trends and maintain a competitive edge in the marketplace.
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
- Managed social media advertising campaigns to drive brand awareness, engagement, and online sales growth.
- Contributed to content creation efforts for product descriptions, blog posts, and newsletter updates that improved organic search rankings.
Education
Bachelor of Arts - Communications
Universidad Internacional De La Rioja
CDMX, MX 05.2001 - 05.2023
Associate's - Filmmaking
Universidad Popular Autonoma Del Estado De Puebla
Puebla City, Puebla, Mexico 08.2016 - 05.2018
Skills
Digital Marketing Strategy
Data Analysis Reporting
Social Media Marketing
Data-driven decision-making
Marketing Communications
CRM software proficiency
Teamwork and Collaboration
Multitasking Abilities
Ad copywriting
Competitor Analysis
Search Engine Optimization
Social Media Management
KPI Monitoring
Timeline
Assistant PPC Manager
Enflet
05.2024 - 07.2024
Customer Service Rep.
Results Cx
01.2023 - 04.2024
Chat Service and Annotation Specialist
E2f, Inc.
02.2022 - 12.2022
E-Commerce Specialist and Shopify Consultant
Fiverr
11.2021 - 05.2022
Content Strategist and SEO Copywriter
Freelance
06.2020 - 07.2023
Associate's - Filmmaking
Universidad Popular Autonoma Del Estado De Puebla
08.2016 - 05.2018
Bachelor of Arts - Communications
Universidad Internacional De La Rioja
05.2001 - 05.2023
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Portuguese
Intermediate (B1)
French
Elementary (A2)