Francois Moisson
Commercial Director
Mexico City
Summary
Passionate leader with extensive commercial experience, effective skills for managing and optimizing business models that deliver sales and profit growth. Strong knowledge in management, operations, merchandising, supply chain management, commercial partners relationship, budgeting, and negotiation with solid experience across different trade channels. Thorough experience in commercial strategy and trade marketing attaining key positions in the organization and advancing further to partner. One-of-a-kind executive with experience in control processes and strategic planning that further complete General Management skills. Inspiring leader building and mentoring high-performance commercial team.
Overview
1826
1826
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Sales Director
GIFAN INTERNATIONAL
Mexico City
10.2012 - Current
- Company Overview: End to End Distributor with full country coverage, focused primarily on top US Household, Food and Personal Care brands
- Achieving sales goals during the last 10 years, reaching 70 million USD in 2024
- In charge of a portfolio of 29 brands (Procter, Stanley, Clorox…) focused on the premium mass market, covering more than 15 categories in modern retail with a headcount of 226 people
- Successful launches of new brands (Stanley, Tim Horton, Blue Diamond) from new business partners each year, which represent at least 10% of the total business
- Implementation of the perfect store plan for strategic brands, achieving 20% growth in these categories
- Responsible for the omnichannel strategy, leading the digital transformation, thus placing Amazon in the top 3 customers through a specific strategy of brand stores, keywords and investments
- End to End Distributor with full country coverage, focused primarily on top US Household, Food and Personal Care brands
- As a member of the management committee, I also work on the new products committee and the Corporate Governance committee
- I work closely with various Foreign Trade Offices from Europe and US to seek new business opportunities
Commercial Director
SINAX CORPORATION
Mexico City
07.200 - 09.201
- Company Overview: Full-service distribution company focused on Health, Personal Care and Food brands
- 22% growth with 30 M USD turnover for FY 11, with a head count of 130 people
- In 3 years, the most important brand, Pringles doubled its sales, to reach 10 million US dollars
- In the same period, the share of the Grocery and Pharmacy Division represented 60% of Sinax's total business
- Focus on underdeveloped channel, Wholesalers and Convenience Stores
- Internals control on demand planning, inventory control, D&A, returns, P&L & Profitability
- Improvement of our business relationship with our major customers and suppliers (reporting tools, JBP, BR)
- Full-service distribution company focused on Health, Personal Care and Food brands
Health & Beauty Commercial Director
JAN BELL DE MEXICO
03.2006 - 06.2009
- Company Overview: Beauty product manufacturer with Toiletries, Mass Fragrances and Deodorant categories
- 150 M pesos turnover in 08, 50% growth between 06 to 08
- Radically improved the Go to market planning from design through execution by our sales organization for faster and bigger results
- Developed and successfully introduced 30 new products in the H&B market in the same period
- Created a more responsive and market-driven organization to deliver company objectives
- Beauty product manufacturer with Toiletries, Mass Fragrances and Deodorant categories
Regional Coordinator Latin America - Fragrances
COTY BEAUTY
08.2005 - 01.2006
- Company Overview: American company leader in Luxury & Masstige fragrances, Cosmetics and Hair Care
- American company leader in Luxury & Masstige fragrances, Cosmetics and Hair Care
Commercial Director Health & Beauty Division
COTTY BEAUTY
01.2001 - 07.2005
- Company Overview: American company leader in Luxury & Masstige fragrances, Cosmetics and Hair Care
- American company leader in Luxury & Masstige fragrances, Cosmetics and Hair Care
Trade Marketing Director - FMCG Division
L'ORÉAL PARIS
04.2000 - 12.2000
- Company Overview: Beauty French company; Market leader in Beauty, Cosmetics and Fragrances
- Beauty French company; Market leader in Beauty, Cosmetics and Fragrances
National Key Account Director - FMCG Division
L'ORÉAL PARIS
01.1999 - 03.2000
- Company Overview: Beauty French company; Market leader in Beauty, Cosmetics and Fragrances
- Beauty French company; Market leader in Beauty, Cosmetics and Fragrances
Trade Marketing Manager FMCG Division
L'ORÉAL PARIS
01.1998 - 12.1998
- Company Overview: Beauty French company; Market leader in Beauty, Cosmetics and Fragrances
- Beauty French company; Market leader in Beauty, Cosmetics and Fragrances
Marketing Group Manager Elvive & OBAO Brands
L'ORÉAL PARIS
10.1995 - 12.1997
- Company Overview: Beauty French company; Market leader in Beauty, Cosmetics and Fragrances
- Beauty French company; Market leader in Beauty, Cosmetics and Fragrances
Education
D1 Program -
IPADE
01.2019 - 01.2020
Master's degree - economy and management
ESSEC MBA (Ecole Supérieure des Sciences Économiques et Comptables)
01.1988 - 01.1989
Agricultural Engineer - undefined
ISTOM (Institut Supérieur Techniques Outre-Mer)
01.1984 - 01.1988
Skills
- Organizational Strategy
- Budget & P&L management
- Digital Transformation
- End to End distribution Model
Additional Information
Continuity Program IPADE D1 2022/2023, Seminar 3D - W.J- Redding - México 2003, Global Forum - Management Ventures Inc - Boston 2002, Grands Comptes - L'Oréal - Mexico 1999, 2000, Grands Comptes - CEDEP / INSEAD - Fontainebleau 1998
Personal Reference - Migratory Form
Immigrant- FM2
Timeline
D1 Program -
IPADE
01.2019 - 01.2020
Sales Director
GIFAN INTERNATIONAL
10.2012 - Current
Health & Beauty Commercial Director
JAN BELL DE MEXICO
03.2006 - 06.2009
Regional Coordinator Latin America - Fragrances
COTY BEAUTY
08.2005 - 01.2006
Commercial Director Health & Beauty Division
COTTY BEAUTY
01.2001 - 07.2005
Trade Marketing Director - FMCG Division
L'ORÉAL PARIS
04.2000 - 12.2000
National Key Account Director - FMCG Division
L'ORÉAL PARIS
01.1999 - 03.2000
Trade Marketing Manager FMCG Division
L'ORÉAL PARIS
01.1998 - 12.1998
Marketing Group Manager Elvive & OBAO Brands
L'ORÉAL PARIS
10.1995 - 12.1997
Master's degree - economy and management
ESSEC MBA (Ecole Supérieure des Sciences Économiques et Comptables)
01.1988 - 01.1989
Agricultural Engineer - undefined
ISTOM (Institut Supérieur Techniques Outre-Mer)
01.1984 - 01.1988
Commercial Director
SINAX CORPORATION
07.200 - 09.201
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