From 2017 to 2022, Franziska founded and led the Floresta Association, responsible for managing marketing and fundraising campaigns, collaborating with indigenous community leaders, organizing and managing fundraising tours and campaigns, and overseeing marketing management. Her team consisted of a social media manager, project managers for Brazil, Peru, and Ecuador, a COO, and 9 indigenous team members. She also collaborated with global non-profit organizations on campaigns and fundraised for indigenous communities in Brazil, Peru, and Ecuador.
- Created and managed marketing and fundraising campaigns for global non-profit organization.
- Collaborated with indigenous community leaders in Brazil, Peru, and Ecuador to determine project needs.
- Organized and managed fundraising tours and campaigns in the USA and Mexico, including logistics, event management, and promotion.
- Oversaw marketing management for the organization.
- Led a team consisting of a social media manager, project managers for Brazil, Peru, and Ecuador, a COO, and 9 indigenous team members.