Summary
Overview
Work History
Education
Skills
Timeline
ProjectManager

Gabriel Cruz

Ingeniero Bioquímico
San Pedro ,NL

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 28+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Experienced Sales development with over 28 years of experience in Food Industry. Excellent reputation for resolving problems and improving customer satisfaction.

Expert in market development starting from Zero !!!

Overview

5
5
years of post-secondary education
15
15
years of professional experience

Work History

Sales and Marketing VP

VC999
Guadalupe, Nuevo Leon
12.2005 - Current
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Generated 100% in sales through effective networking and marketing strategies to grow new business and increase productivity.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading Food partners.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Generated over $8MD in [Product or Service] sales and distribution.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Achieved profitability goals by developing and implementing all commercial activities.
  • Executed optimal sales strategies to achieve commercial goals for Mexico US and LATM market.
  • Leveraged industry trends and competitive analysis to improve customer relationship building.
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Drove marketing efforts by orchestrating showa and digital campaigns advertising campaigns.
  • Increased profit margins by 35% through maximizing new product introductions.
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Considered business demands and customer preferences when developing pricing structures and marketing plans.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Increased market share sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.

Education

Bachelor of Science - Molecualar Biology And Food Processing

Escuela Nocional De Ciencias Biológicas
Mexico City
09.1987 - 08.1992

Skills

Creativity

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Timeline

Sales and Marketing VP

VC999
12.2005 - Current

Bachelor of Science - Molecualar Biology And Food Processing

Escuela Nocional De Ciencias Biológicas
09.1987 - 08.1992

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Gabriel CruzIngeniero Bioquímico