GABRIEL SÁENZ ARREDONDO
Guadalajara
Summary
Startup guy with many hats: Product, Sales, Marketing, BD, and Operations. Experience in finding product-market fit, scaling for rapid growth, and optimizing teams, processes, and tools.
Passionate about building positive-impact companies.
Over 15 years of experience as a Product Manager, with proven experience in the tech industry (Hewlett-Packard and Sanmina). Known for robust leadership skills and adeptness at driving product development from inception to execution. Successfully implemented innovative strategies, experienced in leading sales teams, built strategic sales partnerships, improved operational efficiencies, and spearheaded cross-functional teams to boost product quality. Strong expertise in market research, data analysis, and stakeholder management.
Overview
18
18
years of professional experience
Work History
4P Product Manager - LATAM Category Manager
Hewlett Packard
Guadalajara
01.2023 - 05.2025
- Key Accomplishment: Spearheaded successful HP portfolio showcase, achieving 70% LATAM revenue during top planning event.
- Analyzed market trends to inform strategic planning and enhance decision-making.
- Engaged stakeholders to identify needs and create effective solutions.
- Collaborated with cross-functional teams to drive execution of strategic business initiatives.
- Directed concept to execution for product strategy, testing, and implementation at POS.
Displays & Peripherals - LATAM Category Manager
Hewlett Packard
Guadalajara
01.2020 - 01.2023
- Key Accomplishment: Achieved record revenue of $11M and a gross margin of $1.8M in the MCA region during H1 2021. Increased revenue by 129% year over year, transforming gross margin from negative to positive.
- Developed and executed category strategies that increased market share for assigned categories.
- Owned an end-to-end portfolio strategy, conducting competitive analysis to inform PFV and RTM definitions.
- Managed financial performance of consumer displays and accessories, focusing on profit and loss.
- Utilized analytics tools like Excel, Tableau, and Power BI to track and report KPIs, driving informed decision-making for category performance.
- Analyzed industry and consumer data to identify emerging trends and opportunities.
- Coordinated with key departments, including Sales, Marketing, and Finance, to ensure alignment of strategies and objectives.
PCs Category Manager - Product/Territory Business Manager
Hewlett Packard
Guadalajara
01.2016 - 01.2020
- Key Accomplishment: Achieved Presidents Club Award in 2017 for exceeding revenue goals, with $115M revenue and 13% GM.
- Defined the PCs' end-to-end portfolio strategy, integrating competitive analysis, and operational metrics.
- Developed category strategies that increased market share by over 60% in fiscal year 2018.
- Managed the financial performance of consumer notebooks and desktops, driving profit and loss accountability.
- Oversaw budget planning and forecasting for category management initiatives, aligning expenditures with financial targets.
- Collaborated with sales teams to establish competitive pricing and promotional activities for products.
- Led cross-functional meetings to synchronize product launches with stakeholders, ensuring cohesive execution across departments.
- Trained staff on best practices in category management processes to enhance operational efficiency.
Accessories Category Manager LATAM Product Manager
Hewlett Packard
Guadalajara
01.2014 - 01.2016
- Key Accomplishment: Achieved 2x sales revenue growth, increasing from $8M to $17M.
- Led product launches and portfolio management for consumer accessories across Latin America, enhancing market presence.
- Expanded Latin America's emerging market portfolio by launching 10 new products, generating an additional $1.5M in FY16.
- Coordinated with GBU and LA countries to develop sales strategies and demand generation activities, driving market engagement.
- Managed end-to-end bundle strategy to enhance HW product differentiation and elevate customer experience.
- Evaluated regional market needs against industry trends to inform strategic decisions.
- Negotiated vendor contracts to secure favorable terms, optimizing supply chain operations.
- Coordinated cross-functional teams, including merchandising, operations, finance, and legal, for category strategy implementation.
Business Operations LATAM Manager
Hewlett Packard
Guadalajara
04.2011 - 01.2014
- Key Accomplishment: Achieved over $1.6M in inventory reduction through enhanced production planning and minimum order quantity reduction.
- Managed demand forecasting for consumer accessories in Latin America.
- Managed backlog and inventory processes to ensure optimal stock levels and operational efficiency.
- Ensured forecast accuracy, managing excess and obsolescence effectively.
- Collected regional requirements from category, marketing, and country management teams to align operations with local needs.
- Communicated financial long-term plans to GBU and suppliers.
- Secured 95% of ocean shipments from China factories to Latin American countries.
- Evaluated Panama Hub operations to reduce storage costs and transit time while enhancing flexibility.
Project Manager, PMO
Sanmina-SCI
Guadalajara
08.2007 - 04.2011
- Led project planning sessions to define scope and allocate necessary resources.
- Implemented project management tools to monitor progress and manage timelines effectively.
- Facilitated stakeholder meetings to gather requirements and provide timely updates.
- Liaised with 12 factories in China to ensure product specifications, quality control, and fulfillment met standards.
- Managed material quotations process, utilizing established tools and processes to streamline operations.
- Drove lowest costs and optimal conditions for new business with top corporate accounts.
- Conducted business and cost analysis, identifying significant savings opportunities.
Education
BUSINESS ADMINISTRATION SEMINAR -
UBC
Vancouver, Canada01.2008
INTERNATIONAL BUSINESS DEGREE - Business Administration and Management
ITESO
Guadalajara05-2007
PRODUCT DEVELOPMENT DIPLOMA - Business Administration and Management
ITESO-San Diego University
San Diego University01.2007
Skills
- Product strategy and market analysis
- Financial and portfolio management
- Competitive analysis and sales enhancement
- Effective communication and stakeholder engagement
- Cross-functional collaboration
- Retail & Channel Sales alliances
- Problem solving and strategic planning
- Project management and team leadership
- Critical thinking and business planning
- Innovative sales initiatives
- Data-driven decision making
- Go-to-market strategy
- Conflict resolution management
Accomplishments
HP President Club Award 2018 - Issued by HP CEO
Languages
English
Proficient (C2)
C2
Spanish
Native
Native
Timeline
4P Product Manager - LATAM Category Manager
Hewlett Packard
01.2023 - 05.2025
Displays & Peripherals - LATAM Category Manager
Hewlett Packard
01.2020 - 01.2023
PCs Category Manager - Product/Territory Business Manager
Hewlett Packard
01.2016 - 01.2020
Accessories Category Manager LATAM Product Manager
Hewlett Packard
01.2014 - 01.2016
Business Operations LATAM Manager
Hewlett Packard
04.2011 - 01.2014
Project Manager, PMO
Sanmina-SCI
08.2007 - 04.2011
BUSINESS ADMINISTRATION SEMINAR -
UBC
INTERNATIONAL BUSINESS DEGREE - Business Administration and Management
ITESO
PRODUCT DEVELOPMENT DIPLOMA - Business Administration and Management
ITESO-San Diego University