GABRIEL SILER BUKSZTEIN
Atizapán de Zaragoza
Summary
Dynamic and results-driven C-level executive with over 21 years of experience transforming the consulting, banking, and CPG industries through innovative applications of artificial intelligence and advanced analytics. Proven expertise in leveraging AI-powered solutions to unlock 10-digit economic impacts, drive strategic decision-making, and create actionable insights. Skilled in developing high-performing teams, leading organizational change, and balancing technical and soft skills to deliver measurable results. Core competencies include AI-driven advanced analytics, business intelligence, big data, and data governance, with a focus on delivering superior customer experiences and business transformation.
Overview
24
24
years of professional experience
11
11
years of post-secondary education
Work History
HEAD OF DATA INNOVATION
BBVA
03.2024 - Current
- Leading a highly sophisticated, multifunctional team to transform BBVA's approach to customer interactions and business operations through deep innovation and advanced technologies.
- Redefining customer experience by envisioning a reloaded interaction model where every customer feels uniquely valued, as though they are the bank's sole priority.
- Driving deep innovation to enhance personalization, leveraging cutting-edge technologies (AI, Blockchain and Quantum Computing) to foster deeper, more meaningful connections with clients and set new standards in banking excellence.
- Created brand new projects for banking deep innovation as: Synthra, next gen intelligent capabilities, Smart Interview, Market Correlation analysis for Global Markets division, BBVA Shield for smart fraud prevention, Live Smart Entities for smart document governance and management.
HEAD OF LARGE LANGUAGE MODELS DISCIPLINE & STRATEGY
BBVA
05.2023 - 03.2024
- Spearhead the adoption of large language models (LLM) and generative AI to revolutionize customer interactions and elevate personalization in banking.
- Define and execute the strategy for integrating generative AI into key business areas, setting the foundation for the future of customer experience.
- Introduced and expanded GEN AI language models into the banking ecosystem for: Building the first Digital Butler customer assistant, Spreading best practices through the GEN AI Lab, Articulated the triage Gen AI projects across divisions (Build, Buy, Enable).
HEAD OF ARTIFICIAL INTELLIGENCE FACTORY (AI FACTORY)
BBVA
06.2022 - 05.2023
- Led a multidisciplinary team to drive AI-powered transformation across BBVA, enhancing operational efficiency and customer satisfaction.
- Delivered innovative AI solutions that positioned the bank as an industry leader in personalized financial services.
- Built a team of 170 professionals from scratch for: Articulating de AI & ML OPS process (E2E), Successfully developed high value projects globally known as Data Big Bets.
HEAD OF ADVANCED ANALYTICS & COMMERCIAL INTELLIGENCE
BBVA
12.2017 - 06.2022
- Directed the advanced analytics team to improve customer experiences and enable smart interactions for digital sales, services, and transactions.
- Developed and implemented data-driven strategies to maximize revenue, increase productivity, and enhance financial services.
- Designed a Knowledge Graph yielding actionable customer insights, resulting in: $945M in SME credit placements (Sep 2019-Present), 13,874 P&A banking new customers and $437M in new deposits.
- Improved collections recovery rate by 26%, driving significant financial gains.
LATAM DIRECTOR OF ADVANCED ANALYTICS (BRM)
PEPSICO
08.2016 - 12.2017
- Lead the information strategy and discipline across Latin America in order to unleash advanced analytics on rich data to turn consumer insights into commercial excellence by ensuring the data asset were made actionable as a competitive advantage to generate value though more targeted product development, pricing, promotions, and marketing.
- Established data and information strategy from scratch and materialized it across several geographies.
- Successfully used big data and advanced analytics techniques to enhance revenue management by applying sophisticated pricing algorithms while boosting return on sales by 2.5% in few weeks.
- Identified which promotions were most effective and why by means of different types of data, including consumer, distributor, retailer, and internal financial data from disparate sources.
- Successfully implemented Master Data Management platform with optimized techniques.
DIRECTOR COE ADVANCED ANALYTICS
GENTERA
02.2015 - 08.2016
- Responsible of developing and leading the Advanced Analytics Center of Expertise strategy in order to ensure ongoing process for data-science collaboration, education, and information sharing to bridge siloed data-science disciplines that needed to engage more effectively.
- Developed the advanced analytics agenda for the whole organization.
- Provided a range of support functions and training for analytics users at all expertise levels, while promoting greater understanding of data across the organization.
- Supported everyday advanced analytics processes and overall organizational goals.
- Empowered data scientists in business processes and functional areas with sufficient data science expertise to create their own solutions.
BIG DATA & ANALYTICS TECHNOLOGY PRINCIPAL
SAP
07.2014 - 01.2015
HEAD OF DATA MANAGEMENT DIVISION
POWERDATA
02.2013 - 06.2014
SR MANAGER BI & DATA ANALYTICS
ENABLE CONSULTING
04.2010 - 02.2013
SR MANAGER BI & DATA ANALYTICS LATAM/EMEA/ANZA
CLOROX
11.2006 - 03.2010
BUSINESS INTELLIGENCE SENIOR CONSULTANT
TECHNOLAB CONSULTING
11.2003 - 10.2006
BUSINESS DEVELOPMENT CONSULTANT
INFOCORP (BANCO SANTANDER)
11.2001 - 10.2003
Education
MASTER FINANCIAL MANAGEMENT -
UAB
01.2022 - 01.2023
MASTER BUSINESS INTELLIGENCE - undefined
UAB
01.2012 - 01.2013
BACHELOR OF ADMINISTRATION - undefined
EBC
01.2010 - 01.2012
COMPUTATIONAL SYSTEMS ENGINEERING - undefined
ORT
01.1995 - 01.1999
SENIOR TECHNICIAN IN ELECTRONICS - undefined
ORT
01.1991 - 01.1994
Skills
- Strategic thinking
- Highly creative with actionable ideas
- Focused on making impact
- Inspires confidence to the team
- Positive leadership
- Technical and technological skillset
- Team and relationship building
- Communication and presentation
- Change-management
Websites
Timeline
HEAD OF DATA INNOVATION
BBVA
03.2024 - Current
HEAD OF LARGE LANGUAGE MODELS DISCIPLINE & STRATEGY
BBVA
05.2023 - 03.2024
HEAD OF ARTIFICIAL INTELLIGENCE FACTORY (AI FACTORY)
BBVA
06.2022 - 05.2023
MASTER FINANCIAL MANAGEMENT -
UAB
01.2022 - 01.2023
HEAD OF ADVANCED ANALYTICS & COMMERCIAL INTELLIGENCE
BBVA
12.2017 - 06.2022
LATAM DIRECTOR OF ADVANCED ANALYTICS (BRM)
PEPSICO
08.2016 - 12.2017
DIRECTOR COE ADVANCED ANALYTICS
GENTERA
02.2015 - 08.2016
BIG DATA & ANALYTICS TECHNOLOGY PRINCIPAL
SAP
07.2014 - 01.2015
HEAD OF DATA MANAGEMENT DIVISION
POWERDATA
02.2013 - 06.2014
MASTER BUSINESS INTELLIGENCE - undefined
UAB
01.2012 - 01.2013
SR MANAGER BI & DATA ANALYTICS
ENABLE CONSULTING
04.2010 - 02.2013
BACHELOR OF ADMINISTRATION - undefined
EBC
01.2010 - 01.2012
SR MANAGER BI & DATA ANALYTICS LATAM/EMEA/ANZA
CLOROX
11.2006 - 03.2010
BUSINESS INTELLIGENCE SENIOR CONSULTANT
TECHNOLAB CONSULTING
11.2003 - 10.2006
BUSINESS DEVELOPMENT CONSULTANT
INFOCORP (BANCO SANTANDER)
11.2001 - 10.2003
COMPUTATIONAL SYSTEMS ENGINEERING - undefined
ORT
01.1995 - 01.1999
SENIOR TECHNICIAN IN ELECTRONICS - undefined
ORT
01.1991 - 01.1994
Similar Profiles
kattya Pintokattya Pinto
GESTORA MIXTA at BBVAGESTORA MIXTA at BBVA
Carlos Eduardo Matus LópezCarlos Eduardo Matus López
Administrador De Base De Datos (DBA) at BBVAAdministrador De Base De Datos (DBA) at BBVA
Raul CasillasRaul Casillas
Asesor Digital at BBVAAsesor Digital at BBVA
Norberto Rueda NolascoNorberto Rueda Nolasco
BDM SR at Estafeta Soluciones LogísticasBDM SR at Estafeta Soluciones Logísticas
Ricardo miguel Hernndez diazRicardo miguel Hernndez diaz
Sales Associate at Avantive SolutionsSales Associate at Avantive Solutions