Overview
Work History
Education
Timeline
Generic

Gabriela Lopez

Account Manager
Mexico, México

Overview

11
11
years of professional experience

Work History

Account Manager

Google
07.2021 - Current
  • Collaborated seamlessly across teams to deliver comprehensive solutions and support.
  • Led campaign planning and execution, including strategy, creative development, and cross-channel media buying.
  • Developed tailored experimentation agendas and branding rules, ensuring effective campaign delivery.
  • Closely collaborated with clients to understand KPIs and leverage data-driven insights for campaign optimization.

Account Manager

Mindshare
07.2019 - 05.2021
  • Planned and executed performance and awareness campaigns across various digital channels (SEM, Social, Programmatic) for both B2B and B2C audiences, ensuring alignment with key business objectives.
  • Consistently monitored and analyzed campaign performance using tools like Google Analytics and Campaign Manager, providing data-driven recommendations to improve KPIs and future campaigns.
  • Successfully managed relationships with clients and external partners, ensuring clear communication and alignment on campaign goals and strategies.

MARKETING INTELLIGENCE ANALYST

Enlight
08.2017 - 06.2019
  • Plan, implement and optimize performance and awareness campaigns in Google Ads, and Bing.
  • Work closely with Contact Center and Tracker in order to increase the SQL and decrease the CPA .

CONTENT MARKETING SR

Kaloni
03.2016 - 05.2017

PROFESIONAL ENSEÑA POR MÉXICO(TEACH FOR ALL)

Enseña Por Mexico
06.2013 - 08.2015
  • Participant in a program to improve the educational quality of the country, being an agent of change in rural areas of Mexico, I participated as a high school teacher of the subjects art, English, culture and history.
  • Developed leadership program for best students and helped them to apply to some of the most important universities in Puebla
  • Delivering a parents program for the community through art

Education

Licenciada - Comunicación Y Medios Digitales

Tecnologico De Monterrey CCM
Mexico City, Mexico
05.2001 -

Timeline

Account Manager

Google
07.2021 - Current

Account Manager

Mindshare
07.2019 - 05.2021

MARKETING INTELLIGENCE ANALYST

Enlight
08.2017 - 06.2019

CONTENT MARKETING SR

Kaloni
03.2016 - 05.2017

PROFESIONAL ENSEÑA POR MÉXICO(TEACH FOR ALL)

Enseña Por Mexico
06.2013 - 08.2015

Licenciada - Comunicación Y Medios Digitales

Tecnologico De Monterrey CCM
05.2001 -

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