Summary
Overview
Work History
Education
Skills
Timeline
Generic
Gabriela Olivares Jasso

Gabriela Olivares Jasso

Shopper & Customer Marketing Manager Latam
Naucalpan de Juárez

Summary

Dynamic professional with a proven track record at Beiersdorf, achieving over 150% growth through expert customer feedback analysis and strategic upselling techniques. Excelled in leading the 'Face Army' team to significantly boost sales, demonstrating a strong work ethic and product knowledge expertise. Specializes in innovative marketing strategies and effective product rotation, ensuring standout market performance.

Overview

10
10
years of professional experience

Work History

Shopper & Customer Marketing Manager Latam

Beiersdorf
03.2020 - Current


  • Responsible of Face Care Brands by developing and implemented successful KPIS, resulting in +150% growth across all channels. Special Focus in POSM implementation
  • Responsible for the 'Face Army' team, a group of in-store demonstrators for whom I set sales targets, provided training, and tracked all related issues. Through our strategy and efforts, successfully increased store sales over +200% where Face Army was implemented.
  • Base business and innovation: Develop analysis for the base business and innovation packages for all markets in the cluster: Picture of Success, Selling, story, Forecasts, etc.
  • Responsible for organizing, presenting and executing: Annual Business Plan/ Business reviews/ Demand Planning/ Innovation Launches and JBP meetings
  • Support the mapping of the needs of all activation markets and incorporate it into lead market workstreams (all LATAM)
  • Collect and compile data into central cluster file and cascade data to activation markets. Build reports for the cluster
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

Net Revenue Planning

Mondelez International
01.2019 - 02.2020
  • Planning, allocation, and oversight of released investment for point-of-sale activities.
  • Annual forecasting for categories such as cookies, cheeses, confectionery, powdered beverages, and other grocery items.
  • Negotiation with national accounts.
  • Development of new product launch plans.


Trade Marketing Manager

Reckitt Benckiser
01.2016 - 11.2018
  • Home Health & Hygiene Brands over +25% NS growth.
  • Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
  • Conducted comprehensive market research to identify emerging trends and competitive insights for informed decision Making.
  • Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
  • Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.

Perfect In-Store Analyst

Reckitt Benckiser
09.2014 - 12.2015
  • Responsible for creating "Perfect In Store Execution Program" by managing specific KPIs, including top-selling items and monthly priority products, to align with business objectives. These metrics allowed us to focus efforts on high-impact areas, ensuring that strategic priorities were consistently highlighted and promoted in-store for maximum sales performance.
  • Focus on optimizing retail operations and maximizing product visibility.
  • Skilled in coordinating teams, setting strategic sales targets, and ensuring flawless in-store execution to enhance the customer experience and drive revenue growth.

Education

BBA - Marketing

Universidad Del Valle De Mexico
05.2001 -

Skills

Strong Work Ethic

Customer Feedback Analysis

Product Knowledge Expertise

Upselling strategies

Product Rotation

Shelf Stocking

Timeline

Shopper & Customer Marketing Manager Latam

Beiersdorf
03.2020 - Current

Net Revenue Planning

Mondelez International
01.2019 - 02.2020

Trade Marketing Manager

Reckitt Benckiser
01.2016 - 11.2018

Perfect In-Store Analyst

Reckitt Benckiser
09.2014 - 12.2015

BBA - Marketing

Universidad Del Valle De Mexico
05.2001 -

Similar Profiles

CREATE PROFILE
Gabriela Olivares JassoShopper & Customer Marketing Manager Latam