Gabriela Roque
Senior Product Manager @ PAY Edenred Fintech Solutions
Cuautitlán Izcalli
Summary
As a Senior Product Manager with over 5 years of experience in Product Management and a background in Computer Systems Engineering, I bring a wealth of knowledge in backend software development, project management, business development, and product marketing. I excel in driving product strategy, leading cross-functional teams, and delivering solutions that align with business goals and customer needs. My expertise in generative AI, process automation, and regulatory compliance positions, allows me to significantly enhance product operations and market penetration.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
8
8
Certifications
Work History
Regional Senior Product Manager
Empresarial Edenred - Edenred Americas
1 2024 - Current
- Direct Client Regional Product Tribe in crafting and implementing a comprehensive Go-to-Market strategy for Mexico, Argentina, and Brazil
- Spearheaded product innovation and market penetration by researching untapped markets and delivering customer-centric solutions
- Prioritized backlog and ensured high-quality deliverables using UX validation tools, significantly enhancing client satisfaction
- Cultivated collaborative and learning-oriented culture within developer teams, promoting early involvement in product lifecycle
- Led convergence project for Brazil, to migrate over 3,500 corporate clients to the regional platform, optimizing development efforts and achieving economies of scale
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Designed, led, and managed over 17 projects, leveraging generative AI to increase productivity and automate processes with tools like Power Automate
- Managed cross-functional team of 8 members, ensuring alignment with business goals and efficient project execution.
Product & Marketing Manager
Empresarial Edenred - Edenred Mexico
05.2019 - 12.2023
- Developed and promoted Expense Management solutions, focusing on payment methods and efficient project management
- Defined and followed up on functional roadmaps, coordinated marketing strategies, and managed cross-functional teams to ensure seamless project execution
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
- Transformed Edenred Fintech’s Expense Management solutions, enhancing customer satisfaction and operational efficiency
- Led the migration of the authorizer, local platform to regional platform, and over 15 projects to comply with fintech regulations
- Utilized generative AI to boost productivity, automated processes using Power Automate, and created macros to streamline repetitive tasks, such as the processes involved in the Fintech client re-carding
- Led a team of 7 members, fostering a collaborative environment and driving project success.
Regional Manager LATAM
AngelHack
10.2018 - 04.2019
- As the LATAM Regional Manager, I helped AngelHack to expand the Global Series to Several Cities in LATAM, being responsible for community development in LATAM startup ecosystems (Mexico, Colombia, Honduras, Ecuador, Peru, Brazil, Chile, and Argentina)
- Boosted brand growth by devising strategic network and marketing tactics.
- I have organized 20+ tech events averaging 75-150 attendees, relationships with 1500+ entrepreneurs, venture capitalists, corporates, and influencers internationally, strong business development, and sales background in emerging markets, organized +15 successful Meetup events, worked with startup ecosystem and corporates on emerging technologies such as IoT, Machine Learning, AR/VR, AI, and FinTech.
Project Development Leader
Aeromexico Club Premier – Channels Development
09.2016 - 09.2018
- Recruited by the most important loyalty program company in LatAm to provide project leadership in technology solutions aligned to business goals, managed projects while defining scopes, establishing schedules and estimating expenses.
- Managed cross-functional teams up to 15 people (network specialists, developers, business owners, security specialists), applying agile methodologies such as SCRUM, Lean, Kanban and PM Lite
- Led all stages of systems’ integrations projects intercompany ensuring project milestones and business’ goals
- Led teams across broad technical, financial, and business areas
- Plan and manage outstanding projects aligning business goals to technology solutions
- Led the adoption process of PM Lite methodology and DevOps principles and philosophy.
Team Manager & Co-founder
RandomWalker – Boxtrip
05.2015 - 09.2016
- Project formulation and management (SCRUM, Lean, XP), Sales, project planning, team leading, project viability identification, project evaluation, follow up for national and international (USA, Colombia & Kuwait) development projects, project analysis, design, and development (PHP, Bootstrap, Django)
- I developed initial marketing plans, collateral, sales plans, and controlled budgets, built, and led initial team, developed sales and business development strategies. I also established foundational processes for business operations.
- Revenue generation, site content, and product development. Create the 80 customer base through targeted outreach and networking events.
- Led a team of 5 members, driving business development and project success.
Software Analyst and Backend Developer
Lumbrera Labs (Mimoni Latin America)
10.2014 - 06.2015
- Administrative systems development in C # .NET, following SCRUM, requirements gathering, process design, system modeling with UML and BPMN, system design and diagramming, system analysis, identification of use cases, system documentation and database modeling.
- Actively participated in sprint planning meetings, daily stand-ups, backlog grooming sessions providing valuable input towards project completion timelines.
- Collaborated with multidisciplinary team of designers, developers and system administrators.
Software Developer and IT Manager
OrionEarth
10.2012 - 09.2014
- Development in C # .NET of modules for validation Experimental Data Analysis PVT of oil fields. Project: Fractals models for Heterogeneous Reservoir Characterization Slow Broadcast
- Analysis and coding algorithms automation experiments oilfields
- IT management support
- Networks administration, user support, resources management, management of user accounts and email
- Managed a small IT team of 3 members, ensuring effective IT operations.
- Managed vendor relationships for hardware, software, and services procurement, ensuring quality products at competitive prices.
Education
Bachelor Of Computer Systems Engineering -
Escuela Superior De Cómputo, Instituto Politécnico Nacional
Mexico City 08.2009 - 05.2015
Skills
Product Lifecycle Management
Websites
Visa
U.S. VISA(B1)
Certificationsandawards
- Marketing direction and commercial management Diploma, 12/2023
- Executive Women Development Program, 11/2022
- Micro Degree Product Management UTEC – Crehana, 06/2022
- Speex English CEFR Level B2.2, 03/2021
- Building Trust – GPTW Integrative leadership, 09/2020
- Scrum Foundation Professional Certificate, 06/2020
- Digital Products Design, 05/2020
- PMI Agile Certified Practitioner Exam Prep Course, 2017
- National Finalist Global Student Entrepreneur Awards, 2015
- Winner of AngelHack Mexico City, 2015
- Winner of MX.FR Paris, 2015
- International Finalist HACKcelerator San Francisco, CA, 2015
- Winner of Becas Transfer, 2015
Passport
Valid
Certification
Marketing direction and commercial management Diploma
Accomplishments
National Finalist Global Student Entrepreneur Awards - 2015
Winner of AngelHack Mexico City 2015
Winner of MX.FR Paris - 2015
International Finalist HACKcelerator San Francisco, CA - 2015
Winner of Becas Transfer - 2015
Timeline
Marketing direction and commercial management Diploma
12-2023
Executive Women Development Program
11-2022
Micro Degree Product Management
06-2022
Speex English CEFR Level B2.2
03-2021
Building Trust – GPTW Integrative leadership
09-2020
Scrum Foundation Professional Certificate
06-2020
Digital Products Design
05-2020
Product & Marketing Manager
Empresarial Edenred - Edenred Mexico
05.2019 - 12.2023
Regional Manager LATAM
AngelHack
10.2018 - 04.2019
PMI Agile Certified Practitioner Exam Prep Course
05-2017
Project Development Leader
Aeromexico Club Premier – Channels Development
09.2016 - 09.2018
Team Manager & Co-founder
RandomWalker – Boxtrip
05.2015 - 09.2016
Software Analyst and Backend Developer
Lumbrera Labs (Mimoni Latin America)
10.2014 - 06.2015
Software Developer and IT Manager
OrionEarth
10.2012 - 09.2014
Bachelor Of Computer Systems Engineering -
Escuela Superior De Cómputo, Instituto Politécnico Nacional
08.2009 - 05.2015
Regional Senior Product Manager
Empresarial Edenred - Edenred Americas
1 2024 - Current
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