GEMA ROLDÁN SÁNCHEZ
Summary
Developed skills in fast-paced, customer-centric environment, focusing on product management and customer satisfaction. Demonstrated ability to analyze market trends, communicate effectively, and support cross-functional teams. Seeking to transition into new field, leveraging strong analytical and communication capabilities.
Overview
6
6
years of professional experience
Work History
Digital Product Specialist
Volaris
03.2024 - Current
- Enhanced product features by collaborating with cross-functional teams to gather requirements and feedback.
- Expanded product reach by developing strategic partnerships with key stakeholders.
- Developed product documentation for supporting user adoption and understanding.
- Collaborated with engineering teams to ensure timely product development and delivery.
Senior Digital Product Owner
FINKARGO
07.2023 - 02.2024
- Digital Product Leader and Head of Operations in Mexico.
- Responsible for the implementation of new functionalities in the Merchandise Finance platform, with the objective of ensuring a 90% compliance rate in assigned projects.
Senior Digital Product Owner
SHAKE SHACK MÉXICO
08.2022 - 04.2023
- Responsible for the development of Mexico's App, responsible for creating the work plan and carrying out extensive testing of the first version of the application, including the integration of payment methods, pick-up and delivery.
- Completed 80% of the project in 4 months.
Starbucks Rewards Manager
ALSEA
03.2021 - 08.2022
- Lead the Loyalty Program in Mexico achieving a 16.6% increase in sales vs. 2019.
- Define and implement new functionalities in the App.
- Define promotions per campaign for program members through insights and analytics
- Build the most profitable promotion of the program and the brand 2021 doubling Break Even achieving 44.2M in sales
Digital Banker Manager
BANCO AZTECA
02.2019 - 03.2021
- Manage communications across digital channels for more than 7 million customers.
- Segmentation for sales conversion in digital credit products (consumer, remittances, investments) and app usage
- Product owner of the products division
- 20% increase in conversion of all credit, deposit and advisory products
Education
SCRUM PRODUCT OWNER -
SCRUMstudy
01.2021
Diploma - Project Management
MASPM
01.2019
Bachelor Degree - Advertising
Universidad De La Comunicación
01.2003
Skills
- Product knowledge
- Competitive analysis
- Product launch
- Technical expertise
- Cross-functional collaboration
- Stakeholder engagement
- Problem solving
- Issue resolution
- Data analysis
Languages
English
Upper intermediate (B2)
Software
JIRA
FIGMA
MIRO
EXCEL
PROJECT
Timeline
Digital Product Specialist
Volaris
03.2024 - Current
Senior Digital Product Owner
FINKARGO
07.2023 - 02.2024
Senior Digital Product Owner
SHAKE SHACK MÉXICO
08.2022 - 04.2023
Starbucks Rewards Manager
ALSEA
03.2021 - 08.2022
Digital Banker Manager
BANCO AZTECA
02.2019 - 03.2021
SCRUM PRODUCT OWNER -
SCRUMstudy
Diploma - Project Management
MASPM
Bachelor Degree - Advertising
Universidad De La Comunicación
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