George Abdul Hak

Lead a team of specialists that helped LATAM business to become contribution margin positive in 2 years by:

• Taking bureaucratic work from sales team and helping them to grow revenue by 117%
• Redesigning all post-sales processes, making operations 50% more efficient, both in time and cost.
• Corrected some gaps in the invoicing process and established an active collection process what helped reducing bad debt expense by 70%.

Given the good results obtained in LATAM operations, since May 2024, I became Otter’s revenue operations outside in all International markets (excludes US and Canada).

Led a team in charge of designing the whole commercial medium- and long-term strategy for the financial products (mostly mortgage) business unit. Through the work developed we were able to organize sales process better and:

• Improve clients purchase experience
• Avoid conflicts in commercial team
• Reach the milestone of BRL 2 billion in mortgage provisioning
• Hit breakeven in a 2 year-period

Led a team of researchers that conducted secondary research to help case teams on answering important business questions from clients in several industries (Technology, Media, Telecom, Industrial Goods and Natural Resources). During this period, the team main achievements were:

• Put up more than 10 new data sources, as a result of research and data collected over year (i.e.: Transportation concessions list for Brazil)
• Got to participate in more than one case (all of them in Technology or Telecom) directly as expert consultant, due to specific knowledge in the industry
• Had case teams demand raised by more than 50% since got responsibility over team, what proves consultants trust in our work.

Personally responsible for designing and implementing digital strategy plan for the store. Through partnership with marketing agencies, we were able to:

• Improve lead generation by 80%, by using new channels
• Grow sales volume by 30%
• Grow average ticket by 15%
• Raise revenue by 20%

Store closed due to not having all structures ready to thrive in e-commerce arena when COVID pandemic hit.

I was part of the team responsible for composing business models and strategic analysis on sensitive issues that supported negotiations with government authorities.

Participated and led several projects related to process management in the following industries: metal & mining, automotive and healthcare. Through process mapping and improvement and financial analysis, we were able to mitigate risk and bring cost efficiencies to our clients.