Gerardo Ayala Guarneri
Driftwood
Summary
Results-driven Executive with extensive experience in Distribution and operational efficiency. Proven expertise in strategic initiative implementation, team leadership, and relationship building, achieving 20% revenue growth. Strong competencies in critical thinking and decision-making, driving sustainable growth. Key contributor to successful integration of Risoul and RS Americas in the Americas Region.
Overview
16
16
years of professional experience
1
1
Certification
Work History
VP LATAM
RS Americas Inc.
03.2024 - Current
- Enhanced operational efficiency by developing strategic initiatives across departments.
- Led cross-functional teams, driving project success aligned with corporate objectives.
- Streamlined communication to boost collaboration between executive leadership and departments.
- Informed strategic planning by analyzing market trends and product solutions.
- Managed LATAM Region P&L, ensuring financial performance and accountability.
- Cultivated relationships with stakeholders, fostering collaboration for long-term success.
VP LATAM
Risoul Y Cia. S.A. De C.V.
01.2023 - 02.2024
- Achieved financial objectives by overseeing budgeting and optimizing resource allocation.
- Identified performance improvement areas through evaluations and implemented corrective actions.
- Enhanced project efficiency and client satisfaction by leading cross-functional teams.
- Motivated employees and built strong teams through effective leadership strategies.
- Generated new revenue streams by identifying opportunities and forming strategic partnerships.
- Established and developed operations in expansion regions across the Caribbean and Spain.
General Director
Risoul Y Cia. S.A. De C.V.
01.2018 - 01.2023
- Enhanced operational efficiency by streamlining inter-departmental processes and strategies.
- Implemented innovative solutions through effective leadership of cross-functional teams.
- Cultivated continuous improvement culture via performance assessments and feedback mechanisms.
- Drove growth by developing strategic plans aligned with organizational objectives.
- Optimized operational effectiveness through careful budget management and resource allocation.
- Expanded company presence in Spain and the Caribbean through targeted initiatives.
Managing Director
Risoul Y Cia. S.A. De C.V.
01.2015 - 01.2018
- Enhanced operational efficiency, driving revenue growth through strategic initiatives.
- Led cross-functional teams, implementing processes to optimize overall performance.
- Established key performance indicators, measuring success across projects and departments.
- Cultivated stakeholder relationships to align goals with market demands effectively.
- Managed operations, providing feedback to meet daily and long-term objectives.
- Guided company transformation to institutional decision-making with a new leadership playbook.
Sales Manager
Risoul Y Cia. S.A. De C.V.
09.2009 - 01.2015
- Exceeded quarterly sales targets through strategic planning and team leadership.
- Enhanced customer satisfaction by cultivating strong relationships with key clients.
- Resolved customer issues promptly, ensuring high client satisfaction levels.
- Increased sales revenue by implementing effective and targeted sales strategies.
- Developed long-lasting client relationships through exceptional service and timely follow-ups.
Education
Bachelor - Mechanical Engineering & Administration
Instituto Tecnológico De Monterrey
Monterrey, Nuevo León, Mexico06-1998
Skills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Process improvement
- Negotiation and persuasion
Certification
- Black Belt Six Sigma, GE - June 2001
Languages
English
Bilingual or Proficient (C2)
Timeline
VP LATAM
RS Americas Inc.
03.2024 - Current
VP LATAM
Risoul Y Cia. S.A. De C.V.
01.2023 - 02.2024
General Director
Risoul Y Cia. S.A. De C.V.
01.2018 - 01.2023
Managing Director
Risoul Y Cia. S.A. De C.V.
01.2015 - 01.2018
Sales Manager
Risoul Y Cia. S.A. De C.V.
09.2009 - 01.2015
Bachelor - Mechanical Engineering & Administration
Instituto Tecnológico De Monterrey