Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Gerardo Cruz

Gerardo Cruz

Technical Application Specialist (TAS)
Monterrey

Summary

Technical & Sales professional with proven track record in application development, troubleshooting, and support.

Known for delivering high-quality solutions and consistently meeting project deadlines.

Strong focus on team collaboration and adaptability, ensuring reliable support and smooth operations.

Expertise in technical analysis, problem-solving, and user training.

Overview

11
11
years of professional experience
2
2
Certifications
2
2
Languages

Work History

Technical Application Specialist - TAS

Balluff México
Monterrey, Nuevo León
01.2025 - Current
  • Provided training and support to end-users, ensuring smooth adoption of new technologies.
  • Contributed to sales growth by demonstrating product expertise during client presentations and negotiations.
  • Mentored junior team members in both technical skills development as well as adherence to company values and best practices.
  • Increased customer satisfaction ratings through prompt resolution of technical issues via phone, email, or onsite assistance.
  • Collaborated with marketing teams to promote product offerings at industry events, increasing brand visibility and generating leads.
  • Assisted in the development of product documentation, creating easy-to-follow user guides and manuals.
  • Conducted comprehensive market research to identify potential opportunities for expansion into new sectors or regions.
  • Developed customized solutions for clients, resulting in increased satisfaction and retention rates.
  • Collaborated with cross-functional teams to design, develop, and launch new products and features.
  • Implemented efficient processes to reduce application response times and improve overall performance.
  • Enhanced user experience by streamlining software applications and addressing customer needs.
  • Achieved high levels of user adoption for new applications through effective training and support.

Regional Business Development Specialist

Balluff México
Monterrey, Nuevo León
08.2023 - 01.2025
  • Expanded client base by identifying and targeting new business opportunities through market research and analysis.
  • Launched new products or systems (SIPS) successfully by coordinating with internal teams to ensure seamless go-to-market execution.
  • Engaged with customers to build business relationships.
  • Developed knowledge of company products and services to make suggestions according to customer needs.
  • Organized focus groups to design the best marketing strategy for systems (SIP) offerings.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Developed and maintained strong working relationships with professionals within assigned territory.

Key Account Manager - Metalsa

Balluff México
Monterrey, Nuevo León
01.2023 - 12.2023
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.
  • Analyzed market trends, identifying opportunities for expanding product offerings within Metalsa plants.
  • Negotiated contract renewals with Metalsa, securing a long-term commitment, and fostering ongoing collaboration.
  • Delivered detailed product presentations, effectively communicating value propositions and features to decision-makers.
  • Conducted a comprehensive market analysis to identify new sales opportunities, significantly expanding Metalsa's list of users and contacts.
  • Achieved or exceeded Metalsa's defined sales quote.

Senior Application Specialist

Balluff México
Monterrey, Nuevo León
01.2020 - 07.2023
  • Documentation of technical sales opportunities in C4C to ensure that they are detonated, developed, and completed in the scheduled time.
  • Design, according to the needs of the area, the demos and tools that will better promote sales in the territory, reduce the time to close projects and applications with presentations on the operation of the equipment, and increase the scope that we have within the plant, and get more contacts for new projects and implementations.
  • Design projects and technical proposals that meet the client's specific needs, provide added value to generate sales, improve the customer opinion of Balluff, and present the brand as a key support for new customer implementations.
  • Planning, development, and implementation of Balluff content focused on the LinkedIn social network to generate new contacts and/or leads for the territory, and likewise, generate visual tools of great help for the North sales force.
  • Created proofs of concept for innovative new solutions.
  • Drove continual improvement in systems operations by building tools and automation.

Junior Application Specialist

Balluff México
Monterrey, Nuevo León
10.2015 - 12.2019
  • Technical assessment with customers and leads that require Balluff devices and services.
  • Project Development with Balluff Technologies.
  • Increasing the integration of Industry 4.0 projects on shop floors in automotive, PFB, steel, mines, OEMs, among other areas.
  • Give conferences and training courses to customers and leads so they can understand, in general and specific terms, what Balluff does in the industry and how it can innovate and update the current industrial processes with new technology every certain time, new engineering, industrial, and control concepts.

Maintenance Engineering Professional Intern

Metalsa
Monterrey, Nuevo León
07.2014 - 07.2015
  • Enhanced internship experience by actively participating in team projects and collaborating with colleagues.
  • Applied critical thinking skills to analyze complex problems, providing well-reasoned solutions for improved outcomes.
  • Exhibited a strong commitment to personal growth and development by continuously seeking opportunities for learning and skills enhancement within the internship experience.
  • Maintenance Development Model (MMS).
  • Fixed Assets Project.
  • Reimplementation of CMMS.
  • Parts Automation Project (creating BOMs).
  • Reporting systems of plant information between the PLC and the administrative system.

Education

Bachelor of Science - Mechatronics Engineering

Universidad Autónoma De Nuevo León - FIME
San Nicolás De Los Garza, Nuevo León, Mexico
05.2001 -

High School Diploma -

CIDEB UANL
Monterrey, Nuevo León, México
05.2001 -

Skills

End user support

Technical support

Applications development

Programming

Marketing

Product demonstrations

IIoT Solutions Integration

User training

Application development

Product configuration

Teamwork and collaboration

Problem-solving

Multitasking

Emotional Intelligence

Effective Communication

Negotiation

Accomplishments

  • IMTC Bachelor's Degree (2010–2011): Member of the “Group of 100” at FIME UANL for three consecutive years for having a high academic average.
  • CIDEB High School (2008–2010): Member of the top 20
    averages of the 2008–2010 class at CIDEB UANL.

Certification

Delivery of Human Capital Training Courses in Person in Groups (CON0CER 2019)

Timeline

Technical Application Specialist - TAS

Balluff México
01.2025 - Current

Regional Business Development Specialist

Balluff México
08.2023 - 01.2025

Development of Management Skills (Tecnológico de Monterrey)

08-2023

Key Account Manager - Metalsa

Balluff México
01.2023 - 12.2023

Senior Application Specialist

Balluff México
01.2020 - 07.2023

Delivery of Human Capital Training Courses in Person in Groups (CON0CER 2019)

11-2019

Junior Application Specialist

Balluff México
10.2015 - 12.2019

Maintenance Engineering Professional Intern

Metalsa
07.2014 - 07.2015

Bachelor of Science - Mechatronics Engineering

Universidad Autónoma De Nuevo León - FIME
05.2001 -

High School Diploma -

CIDEB UANL
05.2001 -

Similar Profiles

CREATE PROFILE
Gerardo Cruz Technical Application Specialist (TAS)