Gerardo Gebara Jirash
Mexico
Summary
25 years of experience in sales, focused on account development, generating business value, and a commitment to achieving company objectives. Throughout my career, I have demonstrated a proven ability to build strong customer relationships, drive business growth, new products implementation and leading teams. I have managed cross-functional roles across different regions and departments.
Overview
25
25
years of professional experience
1
1
Language
Work History
Commercial Manager
Owens Illinois, O-I
11.2023 - 12.2025
- Responsible for the Central Region of the country, developing long-term commercial strategies with customers (more than 10), growth plans, and negotiating prices and contracts.
- Leaded a team, providing support and direction for their professional development, as well as monthly planning of activities to achieve business goals.
Key Account Manager, LATAM
Owens Illinois, O-I
10.2016 - 10.2023
- Responsible for leading cross-functional teams across different countries with a customer-centric approach. Negotiated long-term contracts with global customers, ensuring volume and growth above the segment average, as well as profits and margins aligned with company objectives.
- Developed and implemented plans for strategic accounts, achieving budget targets (net sales and contribution margin).
Marketing Manager
Vitro
03.2006 - 09.2016
- Development and execution of annual Marketing Plans, establishing the strategy by customer and segment to achieve the Company's commercial objectives.
- Performed monthly monitoring of market and competitor activity to develop pricing and distribution strategies, positively impacting margins, making products more profitable, and generating sustained year-over-year sales growth.
- Coordination of the New Products team for the development and launch of new products, from the initial concept phase with the customer to the final sale.
Sales Executive
Vitro
05.2001 - 02.2006
- Responsible for establishing and coordinating the sales strategy for distributors nationwide, defining the commercial terms for each: prices, sales territory, markets, and sales conditions.
- Daily monitoring of sales for customers in the central region of the country focused on the food and alcoholic beverage segments, consistently exceeding the annual budget, providing support to each customer with comprehensive solutions according to their specific needs.
Pricing Coordinator
Vitro
10.2000 - 04.2001
- Maintained up-to-date pricing data by regularly reviewing market trends and competitor pricing activities.
- Coordinated with cross-functional teams to implement strategic pricing initiatives, and giving support to sales team members with customized price quotes.
- Support senior-management with profitability and market analysis for decision-making.
Education
Course - Negotiation
The Gap Partnership
CDMX 05.2001 -
MBA - Marketing
Universidad Panamericana
CDMX 05.2001 -
Bachelor of Science - Economics
Universidad Panamericana
CDMX 05.2001 -
Skills
Business development and planning
Personnel management
Contract terms negotiation
Business analytics
Setting and achieving goals
Decision-making
Strategic planning
Teamwork
Commercial strategy design
Timeline
Commercial Manager
Owens Illinois, O-I
11.2023 - 12.2025
Key Account Manager, LATAM
Owens Illinois, O-I
10.2016 - 10.2023
Marketing Manager
Vitro
03.2006 - 09.2016
Sales Executive
Vitro
05.2001 - 02.2006
Course - Negotiation
The Gap Partnership
05.2001 -
MBA - Marketing
Universidad Panamericana
05.2001 -
Bachelor of Science - Economics
Universidad Panamericana
05.2001 -
Pricing Coordinator
Vitro
10.2000 - 04.2001